Take a look at the Starbucks gift card featured as the photo for this blog post. It is Starbucks store 3218, in Belltown, at First and Battery, in Seattle. It lies in the historic Austin A. Bell building, designated a historic landmark in Seattle in 1978. From the City of Seattle historic preservation photos site, there is a nice photo of the Bell Building here. From the Wikipedia commons, yet another photo here, indicating year built as 1889. My own research on this building turned up a year of construction as 1908. Either way, it’s over a hundred years old, and a beautiful example of early twentieth century architecture. The building was originally built as a hotel, and currently it is retail on the street level, and condos above it.
The store itself has retained a classic early 20th century feel inside, and doesn’t look like the cookie-cutter Starbucks of the late 1990s. My understanding is that in the very early 1980s much of the interior of the building was destroyed by a fire. Today, the odd doors and windows hanging on the inside of the Starbucks are historic pieces of the original building, salvaged from the fire. This is one store that I hope the Starbucks store design team doesn’t lay their hands upon ever.
This gift card sits in thousands and thousands of Starbucks across the country. If a customer asks a barista, “hey what store is that featured on the card?” then barista who has read this blog entry can say, “it’s the First and Battery Starbucks in Seattle.” Obviously the card photo was taken at night with illumination coming from inside the Starbucks, and perhaps it has been photo-shopped a little (I honestly don’t know). Actually, it is probably common knowledge already among baristas that the card is the First and Battery Starbucks.
As a reminder, a person can use any Starbucks card to participate in My Starbucks Rewards. Once the cardholder reaches the “gold” level of rewards there is no need to give up the favorite card. Starbucks mails customers a gold card with a name on it, but the person enrolled in My Starbucks Rewards can continue using his or her favorite card whether that is a mini card, a (Red) card, a Conservation International card, a customized card, an old black version of the Gold Card, a holiday card, an old shareholder card … ANY card. The requirements under the new My Starbucks Rewards simply are that the card is (1) registered (2) loaded with money on it (3) used as a form of payment at the register.
This Starbucks is just a few blocks away from a small business called Seattle Custom Framing. If you have something you need framed, be sure to drop by Seattle Custom Framing and tell Molly that Melody says “hi”. That business has framed several items for me, and currently helps me out with some of the photography featured in this blog. And Molly likes bold coffees too!
It wouldn’t be a StarbucksMelody.com blog post without a few photos to go with it. With respect to the one interior shot below that seems to have an odd blue lighting effect, I should just put on the record, that I have no idea what I did to create that effect. It was a bright sunny late morning as I snapped a few pics:
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That is a lovely card! There are a couple of Starbucks here in New Jersey that are housed in historic buildings. That architecture is preferable to the cookie cutter strip mall stores we we have all become accustom to. Wouldn’t it be a great idea if Starbucks did a series of cards representing these historic buildings with a description of the building’s past on it. Or maybe that could be another contest idea for you, Melody.
Great post Melody! I had no idea that this card was inspired by a specific Starbucks…I just thought it was an artist’s depiction of the warmth of a Starbucks at twilight! I love all the little fun facts that I learn on here!
Thanks for the posting, Melody! That’s interesting. I’ve got a small collection of various cards. I’ve always liked this particular card (along with the one that depicts the Pike Place store).
@SuzanneC — great idea! I’d like to see that!
I went to this store on my second trip to Seattle when I was a Starbucks partner. I was impressed mostly because I live in a fairly new market for the company, so all the stores here in Central California mostly look alike. There’s not much effort to fit into existing spaces, the store development people would much rather move into a brand new building, having leased a space from the builder built to specs for Starbucks.
This seems like a great benefit for efficient store design, but certainly doesn’t help the company try to fit into existing neighborhoods and really become a part of the community.
What a great post! My kids always thought that the store on that card was the store in LaGrange, Illinois. I knew it wasn’t LaGrange but now I know what store actually is on the card. Very cool. Thanks!
I always think it would be really neat to work at a historic Starbucks. A Starbucks that has history to it, and be part of its history, too. I suppose I, as a barista and customer, am part of my own store’s history… but it just doesn’t seem as COOL as stores like this or Pike Place 1912.
oh neat! I didn’t know it was an actual cafe…now I have some little tid bits to pass on…most customers appreciate stuff like that 🙂
That looks like a neat store. Love the architecture.
Great article! I own this card and I always asked myself this question…now I know it. THANK YOU, Melody!
I just realized that the comfy chairs in the card aren’t located there in real life. 🙁
I have this starbucks card. It’s my favorite 🙂 I’d like to go down to the battery st. store and check it out now 😀 I love historical buildings and I really like the photos you took. Gorgeous!
i seriously thought that was a painting on that card.
kat, you and i should go check it out together!
Good call on this post. Sometimes when people buy this card as a gift, I encourage them to take a picture of the store and give the person the picture and the card together.
Does Seattle Custom Framing do lamination? I have something I need to laminate.
Wow, thank you for this post, Melody! I had that exact conversation with a customer today!
Customer: “I’ve always loved this card. Do you know if this is a real store somewhere?”
Me: “I honestly have no idea. I’ve always thought it was a painting of a store, probably somewhere in Seattle, since that’s where we’re based out of…”
So I’m excited to know where it is! I’m also a little let down that I did not go to this store while I was in Seattle. Sounds right up my ally. Ah well, yet another reason to come back to WA!
Oh, how I wish more Starbucks in my area looked like the First and Battery store. The atmosphere seems so cozy from the pictures. I must make it to Seattle one of these days. 🙂