I’ll be honest, I struggled to write this blog post. My problem mostly is that I don’t have precise information about Tea That’s Not Afraid To Mingle at your local Starbucks. A few years ago, there was a very small test of a couple of unique tea beverages. My faded memory suggests to me that it was four drinks (I could be wrong). Two drinks were called the Zen Mango Sunrise and Zen Melon Drop . Another was the Passion Citrus Bliss. I’m not even sure the names of the others. These test-Teas fell into two categories of beverages: One was blended, and the other was not. The versions of the tea drinks that were NOT blended were all created with sparkling carbonated water, and to me seemed to be Zen Tea meets soda water with a few other things mixed in. The marketing signage described these teas as “bubbly or brrrr” and that is indeed what these were: If you ordered the versions with sparkling water, you got the “bubbly” teas, and if you got the versions blended, it was “brrrr”. Of course, all the teas were produced by Tazo Tea Company.
By the way, in a previous blog post I wrote a little bit about the Tazo Tea headquarters and introduced my readers to the “Tazo Tea Stone” – Here’s the link to that blog, should you want to revisit it:
A blog for the tea drinkers at Starbucks: Take a tour of Tazo
The thing that makes me crazy is that one of the teas in this test run used cranberry juice in the recipe, and I don’t remember what that one was called.
As I recall, the frozen Passion Citrus Bliss was a rebranded blended Passion Tea Lemonade, with some special passion powder on top. I remember that the red powder on top was very cool but don’t even know exactly what it was.
The sparkling Zen Melon Drop was Tazo Zen Tea, sparkling water, and a splash of a melon juice, shaken, with matcha powder on top.
The frozen Zen Mango Sunrise was blended Tazo Zen Tea with a mango juice, and with a candied papaya topping. (By the way, I think Starbucks is the master of figuring out really cool toppings to go on top of drinks. One could do an entire blog entry just on that. Case in point, the candied caramel brulee topping last December was fabulous).
There was one more sparkling drink, and the name totally escapes me what it was called. The last sparkling drink included Passion Tea, with sparkling water, cranberry juice, and had also a sprinkled topping. I wish I could remember the name of this drink because I can remember clearly thinking that oddly bubbly water, cranberry juice, and passion tea were a great combination.
These were delicious drinks. I can see why they weren’t launched though. Expensive ingredients, and carbonated water is a difficult thing to merchandise. You have to figure out whether you’re going to have big CO2 tanks, or alternatively keep a supply of big 2-liter bottles of bubbly water, but then you risk wasting quite a bit if it goes flat on you.
This was a very small test run, so it is unlikely that many of my readers had the chance to try this. Nonetheless, this blog gives you ideas of things you can do with your Zen and Passion Tea! Also, notice in one of the photos attached you can see a pitcher of tea with fresh cut lemons in it. This store tested freshly-cut real lemon for tea in the stores at the same as running the test for the “bubbly” and “brrrr” tea beverages.
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Though I do like tea, I am more of a coffee person (I know shocking…) Though I do have to admit a nice Blended Passion Tea Lemonade does his the spot on a really hot day. They are so refreshing.
I love how much knowledge you have about the different phases Starbucks has gone through Melody. Thanks for sharing.
Nice blog Melody, however, I have to admit when it comes to tea I am a purist at heart. I like plain tea with no additives. I love all different teas although I partial to green tea varieities.
Wow, those sound really good! I’m going to try making some of those at work tomorrow! 🙂
These sound so delicious I’m gonna need to take a quick “coffee break” and zip downstairs to try one.
I have to admit I like the tea drinks, especially in the summer. I’d love to get my hands on a Starbucks sparkling drink, sounds great 😀
Melody: we mentioned this back and forth to each other a while back on msi: there was a drink, I’m guessing early 2000, or ended by then….maybe 2001, I believe called ‘tazo and cream’. I LOVVVVED it, some blended, icey (I only remember a red one) drink mix with cream and w/or w/out whipped. Very refreshing. I wish they’d bring that back……
Tea is an incredible opportunity for Starbucks. They have made some attempts over the past couple of years (tea lattes, full leaf), but those seem more focused on raising the price point instead of reaching tea’s true potential at Starbucks.
My daughter really loved the Tazo fraps from a few years ago and I remember the Tazoberry from way before then. Here’s hoping they’ll keep trying new things and that they ultimately find the right Tea product.
to CD: I was just about to write that the name of the drink just came to me: tazoberry ‘n cream. I never understood why those were removed.
I want those ice tea pitchers! And I want these drinks!
ooo, yummy! i may have to make some of that at home
i can see why those might be too much extra ‘stuff’ to stock up on
but they really could capitalize on making more tazo concentrates to allow for more iced teas, more tea frapps, and possibly, if they add carbonated water, branch into italian sodas (yummy)
from time to time they seem to try out a tea thing, and then it dies away, and makes me sad 🙁
oh well, for now i just need to keep hitting the grocery stores to get more of the tazo tea choices.
I adored these when they were tested in a store in my district. I went to that store often to get them. They were quite popular, and used many ingredients we don’t carry in stores. The zen mango sunrise and the sparkling cranberry passion tea were my favorites, though I loved them all!
Was that the name of it? “Sparkling cranberry passion tea”?? I think that’s the one that I couldn’t name but I remembered because it was so wonderful. Cranberry juice and passion tea are an amazing combo! That’s for dropping by Mrs.Tillinghamshackles!
@CamSpi – Yes the tea pitchers are very classy! It was an amazing tea store! The fresh cut lemon was a nice touch too!
You know melody, I really just can’t quite remember the name of the one with cranberry.
That store really was amazing for tea. I loved the loose leaf tea tray service you could order. I would often go with my boyfriend and we would get jasmine silvertips tea. It came on a tray with a tea press and a three tiered timer for steeping (black sand for black tea, green sand for green tea, purple sand of herbal tea) with beautiful teacups.
@MrsTillinghamshackles – What a great experience that store was for you and Mr. Tillinghamshackles! @CamSpi – I want those drinks too!