Store review – Ellensburg, Washington (I-90 and Canyon Road)
In some twitter conversation, I was asked to do a Starbucks store review in Eastern Washington. This gave me the crazy thought that I could just drive to Ellensburg on the Fourth of July, and still make it back to Seattle in time for my evening festivities.
Quickly I got onto I-90 and headed east for the drive to Ellensburg. About 90 minutes later I arrived at Starbucks store #2808, on Canyon Road, in Ellensburg, Washington. I had successfully made it to Eastern Washington. I arrived at about 1:30 p.m. and suddenly I was a little hungry. Much to my surprise, there was no food. No hummus plate. No salads and sandwiches. I didn’t realize that a short distance away from Seattle, the food offerings would be different. I ordered Perfect Oatmeal (with 2 pumps dark cherry syrup), grabbed a Horizon Vanilla Milk, and asked for the bold pick coffee. From the signs I thought that Verona might be available. A friendly barista informed me that there was none ready to go, but if I didn’t mind waiting a few minutes should would do a “pour over” for me. I said that was great, and that a pour over would be fine. At the register, Iced Via was set up to be sampled also.
I waited briefly on the coffee, and moments later the same barista came back to me and said that they didn’t have Verona, and that they had Kenya, and “would that be okay?” I said that was fine.
I sat down inside the store, drinking milk, eating oatmeal, and after a few minutes, drinking my coffee. This store also has a drive-thru, by the way, though I didn’t go through it. The entire time I was there, I saw four store partners working.
There seemed to be a steady stream of customers coming through the store as I sat in the cafe, watching the store. The music was too loud. The condiment station looked neglected. The store appeared to be completely out of napkins. A roll of paper-towels was situated on top of a napkin dispenser, signaling that one should grab a paper-towel if a napkin is needed. There were only a few straws left. The condiment area needed wiping off.
Other than the eye-sore condiment station, the store looked reasonably clean. The bathroom was clean – This store has two unisex restrooms. There was no plunger in the restroom. The floors looked fairly clean, with a few crumbs and such here and there. There was an old pastry bag sitting near the window the entire time I was there.
At some point someone must’ve noticed the condiment counter. While I sat typing away, the same register barista who took my order came out, clearly on a break (not wearing an apron), and picked up a beverage from the area immediately next to the condiment station. I stayed in the store for a little less than one hour, and alas, that poor condiment counter remained the major eyesore. Straw wrappers on top of it, chocolate powder, and milk droplets here and there, and with papertowels instead of napkins. It also occurred to me that this store has sort of messy customers too.
My oatmeal was perfect. The Kenya was fine. The baristas were friendly enough. Well, all the most important things were attended to.
I really hate posting anything less than a glowing store review, but I have to be honest. And would I recommend this to a friend? Yes. Having friendly baristas is much more important than the condiment counter! But this is not a glowing review. I’ve never understood why some stores have baristas who come out into the lobby and quickly attend to small things like crumbs on tables, or milk droplets at the condiment station, and others simply do not. It was a ho-hum visit.
Epilogue:
I decided to use my treat receipt before I left the store. I got in line again, and this time I ordered a Grande strawberry blended lemonade. I saw five baristas working behind the bar: One talking on a drive-thru headset, one at the bar, one at the register, one floating around, and another doing something with a big mat in her hands.
With her Sharpie in her hand, the same barista as earlier asked me for my name for the cup. I replied, “Starbucks Melody.” She looked at me funny, no hint of recognition in her face. “That’s your name?” she said. I said “yes” and explained that I produce my own Starbucks blog. I said, “I always like to ask baristas what their favorite coffee is. What’s yours? And she replied, “Komodo Dragon.” That is a good answer I thought.
North Bend, Washington, #13730
On my way back into Seattle, I decided to go into the North Bend Starbucks right off of I-90. I previously wrote a review about this store here:
Store Review: North Bend, Washington
I was only in the North Bend store about ten to fifteen minutes, but the contrast to the Ellensburg store was so stark that I had to write about it. I picked up a hummus plate, and a barista enthusiastically asked me if I had tried it before. My beverage was ready fast and was delicious (tall whole milk 2 pump vanilla chai). I saw local photography hanging up over the condiment counter. I love seeing local art or some local flair to a store. The condiment counter was spotless. I was stunned that although I wasn’t in the store very long, I saw a partner hustle out and check the condiment area, quickly wiping it down, while I ate my hummus plate. I saw a customer come in and get grounds for her garden while I was there! That seems to suggest to me that the store is at least somewhat connected to repeat customers – It must know that someone wants those grounds.
The contrast between the two stores was significant. This was the second time I’d seen the North Bend Drive Thru be an impressive store. Would I recommend this store to a friend? Yes. And if I had to pick between the two stores, I would definitely pick the North Bend Drive Thru. Sorry!
Photos of Canyon Road in Ellensburg:
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Melody- I am not amazed at how different the two stores are. How far apart are they? Would regulars in one store go to the other store? I find that two SB stores near me (the one I frequent the most) and the other one are very different in style and service. I guess you have to question the amount of energy in each store, the level of training, etc. And again how the baristas view the customer, how they like their jobs, etc. Very interesting contrast.
I wonder what would happen if Howard Schultz or Cliff Burrows walked into the Ellensburg Starbucks? Would they see the ugly underbelly of the Starbucks Siren? They wouldn’t get the song and dance that they normally get instead they would see the daily struggles and weaknesses of Starbucks.
The primary problem with Starbucks is that people have lost their passion. Partners have come to believe that they are entitled to the job but if each store manager told them that they have a pool of applicants who will work harder for less then maybe people might work harder. Why were so many stores closed and partners fired? Everyone is ultimately responsible because they didn’t give their all everyday. They were going through their motions failing to see how that one cup of coffee was their future.
“It’s a slow fade when you give yourself away
It’s a slow fade when black and white have turned to gray
Thoughts invade, choices are made, a price will be paid
When you give yourself away
People never crumble in a day
It’s a slow fade, it’s a slow fade” Slow Fade, Casting Crowns
I know that some RDO’s are making unannounced visits to their Starbucks to see what is happening and seeing what DM’s and SM’s are missing. That is what we need. Eyes that have “laser focus” and follow-up. If each RDO spent maybe 12 hours a week in a store and asked questions about what was happening then they might get a feel for what is happening.
It may sound that I am promoting a Machiavellian approach to leadership but maybe we need something tougher than Kumbaya?
I agree that the district manager and the RDO (how many stores does a RDO cover) should spend more time in a store. And I really believe they should reach out to all customers but particularly the regulars at each store. Invite them to focus group meetings, coffee sessions whatever to open up the dialogue. I have reached out to the DM in my region and generally find him open to suggestions up to a point. However, I have not seen him in ages in the store.
Melody-slides are to be done every ten minutes.
I wonder if the brewing calendar is different here than there?
On the fourth we were brewing Gazebo…but either way, if they were supposed to be brewing Verona, why would they be out? I find that kind of sad. It seems to indicate a lack of care for the coffee. I could be totally wrong though.
We have local art in our cafe. I love it. It’s sometime’s even barista’s art, and sometimes a regular customers (although not always). I love the sense of community that it brings.
ack, back grammar!
I have followed you on twitter for a while and this is the first time I have read the blog (I really like it). It just so happened to include one of my pet peeves. Just because you cross the mountains, does not mean you are in Eastern, WA. I know the whole place only has one area code, but I think there are enough unique characteristics in the various regions that they could be differentiated. On a side note if you ever do a store review in Pullman, WA you should go on a Saturday or Sunday morning and watch the throngs of hung-over students doing a zombie like shuffle through the line. Great people watching.
@NB_Bill – Thanks for commenting on the blog. My apologies. I guess in my mind I do sort of think of everything beyond about Roslyn to be Eastern Washington. I know you’re right that it’s not all the same. In this case, I literally didn’t have time to go further into Eastern Washington, and literally drove quickly to and from Ellensburg. And I’m not sure I want to encounter throngs of hung-over young people at a Starbucks! LOL Come back soon and comment again! 🙂
I laughed when I read “It also occurred to me that this store has sort of messy customers too.” You know what’s really awesome? When I see customers clean up the condiment bar with a napkin. It makes me happy. I don’t expect them to do it… but its a breath of fresh air somedays.
Skooter must have read this before e came to work today. One of the first things he did today after clocking in was detail clean the condiment bar! LOL!
I’m so glad you did the Ellensburg and North Bend reviews! I lived in Ellensburg last summer and I was never 100% impressed by the DT there. There wasn’t anything ever “wrong” but nothing ever perfectly “right” either. However, I did LOVE the lobby store up the road! They recognized me, knew my drink and were always friendly 🙂 Since I used to work in a DT, I am usually a little more tough on them but I must say…. the NB one is one of my favs. I love hopping off the freeway, totally worth “going out of my way” off the freeway. I couldn’t agree more with these reviews 🙂 thanks, mel!
Hi Melody – I’ve been gone and have a lot of reading to do (expect a few more comments forthcoming). Reading this post made me think of Juan Valdez. You and Juan have a different approach to store reviews. I’d be interested in what makes a store in your mind? Also, what defines the Starbucks Experience for you?
@CamSpi @CD @AshtonAz –
@CamSpi – I hope skooter read this! Well, I think it really is possible that some stores have messier customers than others! Glad to make you laugh and I love hearing your two cents on my blog posts. Now if we could clone you. I love that you-tube video you made for open forum.
@CD – I am much more focused on the overall “experience” than Juan Valdez was. I recall he wanted baristas to attempt to make a connection with him, which seemed to rarely happen. He also kept track of how often he saw sampling going on in the stores. Close to never. My feeling about a store involves much more of a “thin slicing” (see Blink, Malcolm Gladwell) and I just know if the store is alive or in a half-comatose state. Even a half-asleep store can do a lot right; Good drink, fine oatmeal, but it won’t have the extra spark that makes it legendary.
@ashtonaz – Glad you liked the review and agreed with the write up. Later, after writing this, I heard from a barista friend that the store manager at the North Bend DT was a “manager of the quarter” at some point. All I know is that something is right at that store.
That feel better with the clean store. When I find a dirt on the condiment bar, I clean it.
Melody,
Your investigation is very good for stores and for customers.
I think, when your investigation continues, each Starbucks store puts your photo on the counter and will prepare for it. “Attention! To partners. This woman is an investigator”.
@Nob – Can I just say that your comments always make me laugh out-loud!
That is so horrible that they neglected the condiment bar for so long. A cafe bus is supposed to be done a minimum of every 15 minutes.
@Nob customers like you make us smile 😉
@nathan we say 10 minutes. Of course, if it’s busy that may not happen. But that’s what our DM expects.
@Melody I like your take on what makes a cafe great. Sampling is hard to do sometimes! (for example)
Have noticed that highway stores are a hit or miss w/ quality. They serve their purpose mainly because when you are driving through the middle of nowhere it is great to have access to good coffee. But the cars in this parking lot tell the whole story of this store. They prob. only make frappachinos and white mochas. Highway stores can be a blessing but for High caliber coffee and menu options they are not the best but a 24hr drive thru w/ no character and a dirty condiment bar at 3am is better than nothing. In general I have always found drive thru stores lacking in quality,flavor,and local character.
Very cool! I love the idea of reviewing locations. Messy condiment counters have always bothered me, too. Not only do I think there should be someone cleaning them, but it also makes me thing the customers can’t clean up after themselves. If I drip something while I’m getting a straw, I always wipe it up. It takes a mere couple of seconds, and leaves the counter looking nice for whoever comes by after me. 🙂
@Wes – That is SUCH a great observation about all the cars in the lot in the photo for this blog. All SUVs or large-ish vehicles! You make a great point. It makes it all the more impressive that the North Bend DT does a good job of being a drive thru and being an enthusiastic cafe at the same time.
Hmm. My previous comment has a typo. I hate that! Obviously “thing” should be “think”. Oops! 🙂
Oh melody,
I fear I’m playing the same old drum I always am, but I can’t help it I guess.
I’m sitting in a starbucks now, and have been here for almost three hours. Here in southern Ohio I would consider the first store you described a normal or above normal store here. We do have two really stellar stores in our district, but we many more that are not.
The store I sit in now is a normal place for us, we have a friend who works here and though she is not working tonight it was close to our house and we had nothing better to do. The entire time we have been sitting here the condiment bar has been a mess. There are four people working tonight. Three baristas and a store manager. All four of them are huddled around an iPod behind the counter watching s movie. They are not missing customers, but they are missing mess. The floor needs swept, the bar cleaned, and the tables wiped down. There is only one bathroom here but it usually is decently clean.
I had to wipe down the table to prevent sticky from getting all over the iPad. The manager, who is in control of the iPod movie show, is named Robert. I have had many conversations with him in the past. I ordered a cinnamon dolce frap only because they only have one coffee on brew, like usual. It’s pike place, and not really my thing. I dare not ask for a pour over, I have done that in the past and The attitude I get for asking just is not with it. I sit here with my wife, and we have to lean across the table to talk because the music is so loud.
Sadly, this is the norm for southern Ohio. That is why I always say the things I do. I wish someone with your kind of voice in Seattle would come and do a store review. I have called the district manager so many times, nothing ever changes… It makes me so sad.
@Christopher – That is a tragic Starbucks. I am at a loss for words, that’s so bad. Have you tried going up beyond the DM? The DMs I know would never tolerate that. I know some partners above DM level here in Seattle who are great people. Have you tried going above the DM or complain to corporate? I am flattered you think I have a big voice.
Sadly this is the reality of some of the stores here. I hope now our conversations when we first met make more sense now. I’m so passionate about it when it’s right, and it’s just not right here. That’s why I’m trying to walk away from career,to get things the way they should be. I have had this conversation with the manager I was talking about, and he responded by saying “who in their right mind wants to work at starbucks”!!!!!
I store manager says this to me, and then tells his barista who is our friend that he would never hire me because a person like me would make him look bad.
This is where I lose my cool, starbucks is the best company in the world. It’s bull that in southern Ohio they get away with they do. Someday I hope to be ther district manager, and my district will be the crowning glory of the region!
Excellent post Melody. You’ve inspired me as a barista, to keep going above what I’m called to do, and above even what some customers expect me to do. I also agree with @Christopher. I have GENERALLY found, that the farther from Seattle and the West Coast you go, the less of a legend Starbucks is. Excluding international stores. Corporate does need to do something about all the less-than-legendary stores in the rest of the US. It makes me sad.
Mel, I’m truly amazed by your dedication to everything Starbucks. You drove to these two stores and performed an exceptional review of each respective store; brilliant work. As for the two stores, all I can is wow! What a difference! One store seems to be neglected and the other is an integral part of the community. Fortunately, in my experience, most stores resemble the North Bend, Washington store. That’s the way every Starbucks store should be; clean, fully stocked and run by passionate partners. I love reading these reviews.
Please keep them coming!
@sbuckspassion
@ Christopher
I would love to know where in Southern Ohio you are- I’ve experienced the same thing in Southeast Ohio! It’s like Starbucks standards and Ecosure visits are foreign concepts to these stores, and I’d love to know why. In the Starbucks I frequent up there, they do less sales volume as my store, but with 3 times as many partners on the floor! Then, one of them told me, serious and somber, that they were so busy at the moment that they were losing their minds…as he stood there leaning on the bar with his hands in his apron pockets and with only 5 customers per 1/2 hour! I wanted so badly to jump on the bar and handle the store on my own for a few hours. 🙂
Not to pick on Ohio though…I just wonder why Starbucks standards seem to vary so much by region. What I hear happening on the West Coast is very different than what goes on with the East Coast, and Northern stores differ from Southern store too. Aren’t we all supposed to be standardized? Hmmmmm….
Anyway, great review of these two stores, Melody! I think that I’d choose to go to the 2nd store too, for many reasons.
I have to admit, when doing coffee shop reviews, I don’t check if the bathroom for a plunger.
Wow, I am embarassed how my posts reads, I’m going to fix it. lol typing on the ipad is great, but it’s auto correct isn’t use to what I’m trying to say yet. 😀
Sadly this is the reality of some of the stores here. I hope now our conversations when we first met make more sense. I’m so passionate about it when it’s right, and it’s just not right here. That’s why I’m trying to walk away from career, to get things the way they should be. I have had this conversation with the manager I was talking about, and he responded by saying “who in their right mind wants to work at starbucks”!!!!!
I store manager says this to me, and then tells his barista, who is our friend, that he would never hire me because a person like me would make him look bad.
This is where I lose my cool, starbucks is the best company in the world. It’s bull that in southern Ohio they get away with they do. Someday I hope to be the district manager, and my district will be the crowning glory of the region!
I am in the middle point betwen cinci and dayton. The store I was at last night was at Jungle Jims. If you are familiar with the area you will know where that is 😀
I went this morning to the SB in Englewood, NJ that just finished their remodeling. Except for adding a clover, I have to say now that it is complete I am surprised as to how sterile it looks and it certainly is not an improvement over the old store. The bigger chairs are very uncomfortable and I just wonder what they were thinking when they thought of remodeling. Maybe they will add something to make it more inviting.
I just read the posting and must say that it doesn’t surprise me at all that there can be such a variance between two stores that are so close. The condiment bar is just the last of the things falling in the cracks of time restraints. I agree that S.O.P. says a spin thru the lobby every ten minutes but when there are two people working and your doing 35 transactions per half hour in the morning, either a spin gets done or 11 customers beverages get made. Not sure which the SSC considers more important as long as they buy Via in some form. LOL I just find the whole thing embarrassing. 4.5 seconds. My corporate answer, because there is always one, “Not my Idea”. The beat goes on. But the passion in me is gone, I just go thru the “Repeatable Routines” and the monkey flips the switch.
@Amber, melody has inspired me in the same way!!
I’ve never understood why some of the stores are so messy. Of the two food service jobs I’ve held both had me (and others on shift) making a quick clean up run around the lobby. I mean it’s not like you have to be out scrubbing all day. It just takes a second for clean up. The coffee shop I applied to – I applied there because the place is always clean every time I go in. I don’t consider myself a neat freak by any means but when I go into a place where I’m being served drinks/food…it’s really nice to see it clean or that during ones stay it’s being attended to. I feel that’s just part of good customer service. *shrugs* I also agree that good people to people customer service is more important than if a table has been wiped down…it’s just not that hard to add it into the plus column 🙂 I’m glad the first store was serviceable and that the second one was glowing 😀
Darkkatpouncing: Here’s a situation for you. A frequent one. You’re at a drive-thru Starbucks. There are three people on the floor – one on front register, one on drive-thru, and one making drinks. There is a line of customers at the counter and a line of cars in the drive-thru. There are multiple drinks to be made. Meanwhile, a group of customers that was in the lobby gets up and leaves behind several messy tables. Meanwhile, one of your recent customers who just got a coffee left a bunch of torn Splenda packets and some spilled half-and-half on the condiment bar.
Who goes out there to clean that up? Does the person at the front register tell the line of customers, “So sorry, can’t take your order, I have to clean the lobby!”? Does the person at the drive-thru tell the people waiting at the window that? Does the person on bar stop making drinks for people so that they can go clean the lobby instead?
Re your comment Enlightened Coffee Sage- Maybe this is a very simplistic response, but my feeling is that it is the manager or shift supervisor’s responsibility to have someone on the floor periodically to clean the condiment bar or tables. There has to be a way of rotating baristas so there can be coverage at the register, at the drive through, etc. I certainly agree that you want customer service to be at the best it can be, but keeping the store clean is also important.
Keeping the store clean IS part of the customer experience . Darkkatpouncing said it really affects where she goes. It’d say that’s true for many (I’d have to agree myself)
Purple1: Sorry, but it is too simplistic a response.
Q: “You have three people, all of whom are busy either taking orders or making drinks. If one of them leaves, either orders don’t get taken or drinks don’t get made. Who cleans the counter?”
A: “Someone! Rotate them somehow so that one of them can be in two places simultaneously. Shift supervisors have the power to allow baristas to break the laws of physics, right?”
It goes above shift supervisors, often even above store managers. It goes to the highest levels of Starbucks and the amount of labor they will allow. Now, in the case of that first store on I-90, they had 5 people, so the lobby should not have stayed trashed for as long as it did. But I’ve worked many times when we simply did not have the coverage to take orders, make drinks, and clean the lobby.
I do realize my response to coverage was too simplistic. I also understand that with vacations, daily schedules, etc. it is often difficult to have coverage for everything that needs to be done. I suppose the bottom line again is corporate SB looking at how they want to view the store’s image and customer service. I also agree if a store continues to stay dirty or goes downhill I am less likely to return. Generally speaking, the SB store I frequent stays well maintained.
I was very interested in your review. I have been a partner at the Ellensburg campus store for many years. I spent a short time working at the Canyon Rd. DT, and I hated it. I loved the partners that I worked with there, and I agree that friendly baristas are more important than a clean condiment bar. However, so many things bothered me at that store that I just couldn’t stay. (Such as the neglected lobby you mentioned.) I had to go back “home”. If you visit Ellensburg again, please come visit and review the store located on University Way near the CWU campus. I sympathize with the DT store because it is not efficiently designed and that makes it very difficult for the partners to manage the high volume of customers. But they just got a new manager, and she is awesome. (I know because they just took her away from our store.) I’m hoping that she will help resolve some of the issues there. Incidentally, none of the stores east of mountains are able to offer fresh foods such as sandwiches or hummus plates. We are remotely located and too far from the distributor for daily delivery. All of our pastries and breakfast sandwiches arrive frozen.
@ozone – I think you’re the second person in this thread commenting that my Ellensburg DT review was fairly accurate – A shame that the store appears to have issues with a neglected lobby. I WILL make a point of going to the other Starbucks in Ellensburg at some point, because it looks like there will be some real comparison/contrast with that. It might be several weeks before I get there though. Thanks for your comment, and hope you’ll poke around at other articles on this little blog. Thanks!