Starbucks is a people job. The great thing about people people is that they’re always smiling (or at least smiling often). The photo for this blog entry came from my twitter stream. I asked the partner who is featured in it if I could use it and he said yes. Let’s be honest: Starbucks only works when there are great partners making it work. Partners who have a genuine smile and a passion for the coffee (or at least a passion for the job and an interest in learning about coffee) make my day. This photo is a perfect example of the kind of thing this blog entry is seeking.
I’d love to see more real people, in honest candid shots of them! I think we could have a fabulous blog entry of nothing but just real people, real partners, real aprons, the real Starbucks. I need to entice my readers to send me a few photos! If you’re a partner and not working in a store, it’s totally fine with me if you want to send a pic too!
Here is the plan:
(1) Send me a photo of yourself – This is not a photo of your best friend or an actress, but a photo of yourself! Don’t be shy!
(2) Include your twitter profile name in the email, if you have one.
(3) You must be a Starbucks partner – Of course I have no way to verify if you’re really a partner, so I’ll have to hope for truthful people emailing me.
(4) Include how you wish to be identified in the blog entry. Some ideas are that you could be “Melody in Seattle” or “MO in Seattle” or “MelodyLastName in Seattle”. You have to pick something, even if you’re so shy you just want to be “M in Seattle”. It’s okay if you want to be “MrsTillinghamshackles” or “Enlightened Coffee Sage” or “Darth Sidamo” – assuming you really are that person!!!
(5) Preferably the photo should be of you wearing a green or black apron (or any promotional apron such as (Red) or Via Ready Brew aprons) and set in a Starbucks. This is not a strict requirement. If partners above the store level want to send in a picture, that’s okay too! Heck, if Howard himself wants to email me, I won’t require he throw on a green apron for his pic! (As I continue to produce this blog, I can only hope that he has a good sense of humor).
(6) Email me before 6:00 p.m., August 28, 2010. No emails after that time and date will be considered. My email address is Sbux206@StarbucksMelody.com.
(7) No frowns are allowed.
(8) Include your mailing address if you wish to be included in a drawing for a $5 Starbucks card.
(9) If your photo has you in a green or black apron in a Starbucks (this is preferred), it is expected that you’re not going to look wildly out of dress code. This is not an exercise in the dress code, but I probably won’t consider a photo with a barista in a green apron with orange hair, a pink shirt, and a dozen piercings visible.
I don’t know how many entries I’m going to get in. I would guess at most forty people or so? I really have no idea. I’ll buy twenty five-dollar Starbucks cards, and put all the names in a hat of people who entered (following all 9 rules above), and draw out 20 names as gift card winners. Money doesn’t grow on trees, and so if 100 people send me emails (I can’t imagine that happening) I can’t really afford to send ALL of them a $5 gift card. Out of this experiment in terror, 20 people will receive a $5 gift card.
I’m going to break the ice here with such a GOOFY picture of me. Someone please tell me why I ever thought that I should wear a hat like this. It was a cold winter day when I snapped this photo near a neighborhood Starbucks. I was dressed for the weather, and looked like a doofus. All the more reason this photo is a great ice-breaker. If I can share this pic of me, you-all can send me great photos of you in your aprons.
One more thing: I want to spread the word to many partners about this idea so that I get some real participation. I am asking readers to share this blog post through facebook, or twitter, or digg, or whatever social media thing that it is that you do. That would be very appreciated! Please share this!
(Edit on August 3, 2010 – I got a small batch of Starbucks magic coffee stirrer wands that I’m going to try and figure out a way to give out in connection with the photographs. It might be my 15 favorites that get the magic wands. If you don’t remember the Starbucks magic wands, go back and read the blog post here and notice that in the comments, everyone loved the green coffee stick!)
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haha, I know that store, Melody! 🙂 Pictures will be coming w/in a week or two — have to bribe my baristas to snap some pictures while we’re at work!
The partners and their daily effort to make our visit a pleasant one IS DEFINETELY the most important thing about Starbucks. This is a great but also funny idea to point that out and to really focus on what every store and district manager should always keep in mind.
Unfortunately, especially in some Europe stores, this daily “smile” is not alwasys the case…I would love to see some German or European partners here, too…that would be awesome!
PS: Funny pic, Melody…I really smiled when I saw that after reading the post…that#s a good beginning! 😀
this will be fun! I, too, will send pics later today.
On a totally different note, but since this a way we can ‘understand Sbux things’ I would like to ask: did anyone else receive a little pckg (just smaller than the normal ‘sweet 15’ drink coupon, but a pckg, from MyStarbucksRewards….in black and gold etc., and when opened it contains 3 packs of Colombian VIA and instructionsa about where to go to “share” this, get a $1.00 off coupon, create a virtual mug etc. Anyone else? I just got this yesterday. I’m just wondering why the regular (and Colombian?) VIA when (I thought) we are in the middle of a big push for the new for ICED. not complainig, just seems a little odd and wondering who else got this?
pics later!
My dsl service has been out for days and just came back and Melody I missed your blog!!! Have to catch up. I can’t agree more that partners make the experience at SB! Most of the people working at my local are great, but there are a few that always seem to get out of the wrong side of the bed. Unfortunately, the manager does not seem to notice or if he does I have no clue as what he does as a result. I liked your pic!
Love this idea. Just have to get my baristas on board. And always love an excuse to go to Starbucks. “it’s okay honey Mel said I had to go”
I can’t wait to see the photos! If I were a barista I’d send them in… Maybe I’ll just take surreptitious photos of my local baristas instead? Would they appreciate that? 🙂
@Turner – Eeeeeeek!!! LOL! No! I know you’re kidding, but please no photos in secret! Thanks for commenting here! Perhaps you should turn in your Starbucks application, for the possibility of a future photo opp.
@uniqueblog – Yes! Hey if you need me to send you some little cards with my url on them, please let me know.
@purple1 – I noticed you had gone missing! There are a few people who haven’t been around much. :-/ I’ve noticed that in any store, a one bad apple can change the atmosphere of the store. And that seems to be true in any kind of retail – Clothing retail too.
@DeniseR – Very nice new avatar. I wish I knew the rhyme and reason to coupons. I guess due to my huge ego, I’m a little surprised when I’m not included in gold card rewards, but oh well. I didn’t get the Via envelop.
Melody: I forgot to comment about your hat…… I believe hats should be ANYthing so, kind of cute. seems like you are a ‘pink’ person (pink good on you???) re: rewards, since this clearly said….altho, your 15% coupon was from “rewards”..in the black and gold, right? I was about to say that since this clearly says from MySbux Rewards, you still may get it but now I’m thinking of the 15% one, which, as we all found out, had no reason. This one may be the same (random) which I think random once in a blue moon ok but not this much…when we’re all in the same program.
re: the pics. So, you ONLY want barista pics sent in by themselves? None of baristas (with above criteria) taken by someone else, with their permission etc. ???
Hope today is being good to you.
btw, that hat wouldn’t begin to keep you protected on most winter days here;)
@Denise R – I got the same thing, though mine only had one broken pack of VIA inside. I was wondering the same thing though… why send surprise promos for regular VIA when Iced VIA is being pushed in the store?
Coupons for products? I never seem to get any coupons for products. Melody, don’t feel alone about getting gold card rewards because I think their marketing system is very odd. I also think they need to reach out to regulars at each store to make them part of that store besides just knowing their drink and their name. Perhaps the partners need to become more proactive in acknowledging the regulars and work with the DM and store manager to say we appreciate your continued business.
Isn’t @CamSpi just the cutest barista ever? Can’t wait 2 see more photos.
I feel like a celebrity on your blog! Skooter and I love your hat. He pulled up the site on his phone at work. I’ll spread the word to smiley baristas. I almost wanna send in a couple of Skooter laughing at the bar with a big ol’ grin.
I saw that Starbucks Store is carrying a 50 stick box of Via now…perhaps that is part of the My Starbucks Rewards push? With over 1 million Gold Card members now, I am thinking only a percentage will be receiving mailings from now on. I never received the 15% off coupon…..I would have put it to good use too!
I will see if I can get any baristas interested in pics….although there is a Facebook hacking drama going on right now!
Love that photo! and photos of El Paso baristas will come soon! at least one of me! right now, my black apron is hanging up while I’m on vacation! and Cameron, I love that photo!
HELLO! I just sent you a few of the pics that came out of my cell phone from the coffee tasting Elly and I were at when the girl scout cookies arrived 🙂 I think I had tried sending them directly from my phone to you that day and I can’t remember what went through or not. At any rate I’m looking forward to seeing what comes of the post submissions that you’ll be getting here 🙂
Love it!!! Pics on the way!!!!
This is most excellent! I work at a Starbucks in Fort Worth, Tx and am trying to bring the fun and happy times back into my store. With modern technologies such as *cough* iPhone 4s and Droids *cough*, it’s super easy to snap pictures quickly of baristas at their happiest! Can’t wait to try this out at work! Hopefully I’ll send you pictures soon!!! :D:D:D
Mel, great idea for a post! We often forget why we all love Starbucks. Sure, the coffee is good; the treats are tasty; the atmosphere is engaging – but it’s the partners that keep us coming back. They’re always passionate, friendly and welcoming. Oh, and we can’t overlook the fact that they’re all so very talented. I always wonder “how can they make all these drinks and still share a smile?”
Starbucks partners are the best corporate ambassadors any company could ever ask for.
@sbuckspassion
This is really cool, Mel! I have some pretty funny pictures from when I was working in the stores! Most of them include me hiding in trash cans or covered in mocha sauce 🙂 It would be really fun to put these together into a collage or slideshow. Maybe even a book!
Thank you for being so passionate about the people that work for our company. I also believe that it is all about the faces. I swear! The greatest most passionate people work for this company. I LOVE IT!
I especially love the pictures of @CamSpi when he is at work! haha it’s so genuine and in the moment. Our own little “reality” here at Starbucks.
Keep up the good work, Mel! Thank you!
Very cool, Mel. 🙂
Can’t wait to see all the photos! btw, I do like that hat!
gabrielleashton – I think the book idea is wonderful, it would be really cool to give to partners as an appreciation type thing. Maybe one per store? I think it could be a lot of fun, especially if it included photos of baristas from all over the world.
Melody, you do hats well! 🙂
Hi all! I owe a lot of replies in this thread! Thank you to everyone who has tweeted this, encouraged this, or commented. So far I’ve received about five or six emails with photos. I am hoping for a few more ‘candid’ shots! Glad my pic of me didn’t scare away readers!
Just sent my photo in :-). Maybe it’ll be posted up! It’ll be nice to see some photos of other partners!
Yay! Sending pictures soon! 🙂
I have received about 9 emails so far! I hope for a few more! If anyone is reading this, there are still 26 days left of this photo challenge, and the more that enter in, the better. Only a very few people are sending in an address for a Starbucks card! Please send me your pics and follow the instructions! Heck, I posted my goofy pic! (I think that was Winter 2008 when I took that one).
Melody, LOVE the hat!!!! =)
Would a bride and groom in a Starbucks work? At the time I was a barista, he was a customer, and we met in Starbucks.
@Scatteredmom – Very cool story. I’d gladly include a fun pic like that. We can make that work!
too bad it’s against starbucks policy to take pictures in their stores.
there goes your contest.
@Bill – That’s a lie. Send an email to press@Starbucks.com and you’ll get the same answer as me: “Non professional photography inside a Starbucks is fine“. What they don’t want is news crews coming and filming inside. You’ll notice that this blog is FULL of interior photos of stores. Why? First off, most Seattle baristas know the policy, and secondly, I’ve confirmed it with PR over and over again.
Click on the “Store Reviews” link under the “Categories” button and you’ll see that I’ve been taking pics INSIDE Starbucks over and over and over again, without a problem.