Another round of interesting Starbucks history at StarbucksMelody.com: In the 1990s, Starbucks tried selling a variety of things in their stores. Sometimes I think that is what made it so fun. The customer was always going to be surprised at what they might find for sale in their local store. These Starbucks “Critters” paperclips are up there high on the list of the odd and the unusual that have been sold in Starbucks. These were available sometime between about 1993 and 1998. Recently, I was visiting the home of a former SSC partner who told me that she worked at Starbucks roughly between about 1993 and 1998, and she was finally getting rid of all kinds of Starbucks things that she had been toting around for nearly a decade. I gladly took a few items off her hands. Thank you former partner! Every item that I bought from her was sold inside stores during the time frame that she worked there, so that is how I am able to date these paperclips to that era. The price tag sticker on the backside of the box lists the website starbucks.com which was a brand new webpage in about 1998. I assume these paper clips were sold in about 1998.
I asked the former partner what the intent was behind selling Starbucks branded paperclips. She stated to me that they were the kind of item that one might buy spontaneously if a child needed a gift for a teacher, or an office person needed a gift for a colleague. Very clever indeed!
Though many people think there is currently a lot of merchandise inside Starbucks, I tend to see modern Starbucks stores as really bare and empty of merchandise. You can’t find a grinder or filters, and Starbucks simply doesn’t try to sell odd items like they used to. In a previous blog post I mentioned the Starbucks blender that was for sale in about 2003. While I understand that it’s not practical to have wares sitting on shelves, it seems like Starbucks has swung the pendulum very far away from selling merchandise, and that now there is room to branch out and try new merchandise in the stores. What would you want to see sold?
A picture is worth a thousand words. Here are a few more photos of the paperclips: (Thank you Molly at Seattle Custom Framing for helping out with the photos.)
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Very nice paper clips! Had never thought that Starbucks sold things like this in their stores…they amaze me always again. 😀
That’s surprising to find out they used to offer so much merchandise. I wonder if there ever will be a market for this stuff like there is for Coke collectibles? You might just want to hang on to what you’ve got!
I truly never knew that Starbucks sold things like that…how cool 🙂
These paperclips are beautiful and I was very surprised to see such an item was offered at Starbucks. I am an impulse item person, had these been available and noticed by me I would have loaded up my purse with them and drained my wallet in the process. I am particularly partial to the dragonfly.
Living on the east coast and in the suburbs of New Jersey we didn’t see very many Starbucks stores until late, late ’90’s. My first encounter with Starbucks was somewhere in Pennsylvannia when a friend and I were driving through. Both being coffee addicts, we saw the sign and pulled across three lanes of traffic to get to the store. In hindsight, we almost caused an accident – but oh, my first taste of Starbucks Coffee, I remember it well.
And so my passion for Starbucks Coffee began. It was a couple of years after that when a Starbucks was opened near my house. What drove me into the store was the promise of coffee. had those items been available at the time I may have not even noticed as I was so intent on getting to the counter to get a cup of that wonderful brew.
Thanks Melody!
Oh Melody totally love this paper clips and would purchase them in an instance. I love the unusual office supply and it would be nice perhaps for the 40th anniversary for SB to bring these back!
This is an interesting idea to put up, Melody. As I was sitting in my regular store the other day I was thnking: how bare!!!! The one item most prevalent was VIA, VIA VIA everywhere and all things VIA. I thought maybe it was just my store, but when I was in another one ( a “Reserve” -selling store) yesterday, it was just as bad…except at least they had the “Reserve” coffee for sale.
I was remembering …I still have some of them..will look so I can maybe get a pic and send to you (of what’s left): not that long ago…but I really don’t know..maybe it will be dated when I find the box in my “Valentine” stuff. Anyway, it was a little Valentine -writing box…..complete with cards, envelopes. stickers, a little pen..all kinds of card or ‘note’ options. And the date/journal books…….I had one from just each of the last 2 yrs…. Sept 2009 thru Dec 2010 was the last and this yr…nothing.
To think they have gone from REAL coffee ware to these water -boilers with a tumbler, really saddens me. too bad…… I just feel almost everything about them is ‘growing’ in the wrong direction…..and I know I’m not alone from quite a few people I’ve talked with.
When Starbucks released it again, I buy.
$9.50 is ok. 😀
@deniseR @Suzanne @CoffeeWriter @Noboru @Sebastian @purple1 –
@DeniseR – I can’t get into MSI this morning. Definitely there are some threads I want to comment on! Oh well, if MSI is down, maybe more will come here. 😉 As to the Starbucks merchandise, it is not nearly as creative and passionate as what it once was. Really sterile merchandise since about 2007 or 2008. All I have to do is pick up an old coffee mug, – the designs used to be painfully thought out with art and creativity – entire artwork on mugs – and now, yes, Starbucks merchandise looks really bare to me too.
@Suzanne – I love the story of crossing 3 lanes of traffic to get a Starbucks. I’ve definitely made tons of sudden turns left and right when happening upon a Starbucks. Great story about how your world of Starbucks began.
@Sebastian – I always find you commenting on every one of my merchandise threads! You may have your own mini Starbucks museum one day too.
@CoffeeWriter – Starbucks is now taking over my office at work, my house, my everything… If I were absurdly rich, I’d start a Starbucks museum!
@purple1 – Waves a big hi!
@Noboru – I am still jealous of some of the merch you get in Japan!
Look interesting. Very surprised at that! All those posts about the weird things people ask Starbucks for on MSI start not to be so crazy now.. I actually seen Starbucks socks on Ebay recently, do you know if they were ever genuine? Would be SO interesting if we could get some kind of list of all the products ever made my Starbucks. I bet there would be some stunning collectors items on there. Just out of curiosity @Melody, what do you do with all these obscure things you buy of people? Do you keep them, are you a collector? Do you sell them on?
@MarkDavid – Funny you should say that because a number of the MSI suggestions aren’t so crazy at all, but some times partners (and customers) come hastily vote them down – Most people have no memory of the Starbucks of the 1990s. I remember a darling collectible limoges-like Starbucks branded mini table from the 1990s, and regret that I didn’t buy it.
At this point, Starbucks collectibles are taking over my office and home.
The socks were probably real: I have been to the Starbucks partner store at the SSC, and there are all kinds of Starbucks branded merchandise. I regret having not bought a Starbucks fleece vest. Partners can go to a partner store online and buy all the same stuff – Everything from Starbucks bike gear to knit caps to you name it. I lost my Starbucks watch which makes so annoyed! I’ve never been to the online store, but rather I’ve been to the store in the headquarters:
http://www.starbucksmelody.com/2010/09/24/stuff-you-might-find-at-the-starbucks-partner-store-or-might-not-find/
I remember those surprisingly! never bought them
there used to be so many different, and random things in the stores
grinders, presses, coffee makers, espresso makers, stuffed animals, books, toys, notebooks!
I understand they want to avoid clutter, but if that’s the case stop adding all the snacks willy nilly and looking like a 7-11 or wawa c-store!
@Melody: yes, msi messed up with log-in AGAIN today. I got in after many refreshes and probably just luck. By then, I didn’t have much time to look around. Hopefully they will get that worked out….this has been way too long an issue!
I will always come here Melody! No matter how many other sites or blogs there are. (“brand loyalty” 🙂
It really is quite remarkable to witness the luxury that Starbucks has had with its customers over the years. The pull of the siren gets people (look out @Suzanne’s behind the wheel! 😉 ) into the stores, but once there, Starbucks has been able to experiment with so many things over the years. Paperclips, popcorn, bears, CDs, movies, machines, mugs and more.
As we move into the era of “Starbucks,” or TCFKASC, it will be interesting to see where this new green siren takes us.
Wow! That is amazing… I would love to get in there and max out my credit cards! 😉 Is there any way ‘normal’ people can get into the store to buy things? I would do anything for access to that stuff! Amazing!
P.S They have the Starbucks watches on Ebay also…
I still use my blender all the time and put my drink in the milkshake glass. And one of my favorites are the Valentines day cards that say I love you venti!
I don’t really remember these paper clips, but I sure remember all of the little desktop knick knacks that were sold. Pens, stationary, cards etc. I sure spent a lot more time browsing the retail wall bays back then. 😀
Check out the vintage magnet set and patio tables on Ebay!
I’d like to see SBUX sell more coffee/beverage related items, as well as other fun trinkets and branded apparrel. It seems a little odd, but then again I wouldn’t be surprised if I began seeing Starbucks hoodies and tshirts walking around town.
Primarily, as said before, I’d want more merchandise pertaining to coffee. Maybe have flavored syrups on display, but in smaller/more manageable sizes? Coffee storage tins? Grinders? Maybe make the white mocha syrup available for purchase (but again, smaller quantaty)? And machines. How can one learn about the beauty and entertainment of brewing coffee at home? So, yeah, they’ve got french presses. That’s it! Where’s the drip brewer? The espresso machines? Since Starbucks uses VitaMix blenders, why not try selling smaller blenders in their stores so customers can try to make their favorite blended concoctions at home?
I’d also be open to stationary, for some reason. And a little less VIA clutter. That is a product that I believe should transfer to and then stay in grocery stores.
It is so neat to read about all the merchandise sold at different times at SB. BTW I still feel the Via at my local SB does not sell at a fast pace and I hardly see people purchase it. It also has taken over the store.
I remember the paperclips!! I enjoyed going in and looking at and for the interesting products in the stores. Peeking around… Looking here and there… The joy of discovery! Maybe the new Siren will lend herself to those sorts of products.
I’d like to see a little more of that again.
Weird! This is just really weird, lol.
@Alexander I would like to see less VIA clutter, as well. I love VIA itself, but I don’t want a mug that says VIA on it. There’s one tumbler in particular Starbucks is selling that is SO ugly and uncomfortable to hold. My store calls it the cheese grater. It looks like its designed after some sort of 1960s moon spaceship. Anyone else know what I’m talking about?! 😀
My local Starbucks has two new mugs that are TAZO mugs – they come with lids that can double as coasters. They have the word TAZO on the lid/coaster and the name of one of the Tazo teas on the mug itself. The two that were in my store were Zen (and I think refresh). While those mugs are interesting, the store also has some strange glass and rubber water bottles too. The merchandise really has taken a turn for the worse.
@Cam – I know exactly what mug you’re talking about – it completely puzzles me. “Cheese grater” is spot on, and it does feel dangerous in your hands (like you could get nicked if not careful). The VIA stuff is all quite odd. Do you really need such a contrived water heater (@denise r – not trying to push buttons here 😉 ) – and what about the one with the “mixer” built in? All of those items are so very odd.
@CD: I saw those TAZO mugs too. and I agree about those strange ?) tall, thin kind of rubber coated water bottles??? I did pick up one cup in a Northbrook store yesterday…I forget whch one, and noticed it was made in France! That struck me.
It appears many of us agree: too much VIA clutter….and even with that, stil “bare”. They’ve had a basket of the new Valentine Bearista bears at my store for about 10days maybe? and it’s sitting way in a corner, you’d have to search for it. I am hoping they are getting ready to do (like…immediately) some Valentine things??? I always thought that was especially a time for coffee-emphasis, and all things related……
my two most beautiful mugs are from Valentine’s time……one huge sz elaborately done one that says ” Italia”…beautifully, on the outside and “la dolce vita” inside the mug. (It says 2003, Italian edition II, Starbucks Bearista collector series”) I didn’t submit it , wanted to send in my fave…..but it’s probably one of the most beautiful ones I’ve seen.
I really hope the stores are about to erupt with all things Valentine…..but, I am guessing not.
I would also like to say: I CANNOT BELIEVE MSI IS HAVING THIS PROBLEM FOR SO LONG!!!!
Melody — your amazing, and IIRC you said you were running out of material for your blog.
I sure don’t understand how Starbucks had sooo much neat stuff in their early days with such an antiquated logo. 😉
I know I know! The merchandise issue is a Starbucks sore point. It’s funny before, I guess people thought the stores were cluttered, but now they really do look bare. I wish they’d put some energy into great, creative merchandise, but hopefully we’ll get some great 40th Anniversary merch. Paperclips with the new logo on them? LOL. I’d buy them. Well, in March they may be selling a new book about Starbucks. 😉
I MISS the planners! They just recently stopped selling those! I had one a couple years ago that I liked. The Indonesia markets still sell gorgeous planners, and I’m jealous that we don’t have what they have.
And I am STILL have troubles logging into MSI.
AH! These paperclips are awesome! I would totally have bought some; still would if I ever ran across any! I agree with you—I often feel like the merch for sale in Starbucks is kind of lacking. There are mugs aplenty, but a lot of the little odds and ends I used to notice there haven’t made an appearance in quite some time.
I’d love to see more things like those paperclips for sale in Starbucks again.
On an unrelated note, I’m passing on the Stylish Blogger Award to you! You deserve it. I love your blog—It’s so much fun to read! If you want to pick up the web badge that goes with it, it’s up on my latest blog post!
Also, I’m working on digging up the picture of my favorite Starbucks mug, if I’m not too late for that! 🙂
Eeep! I forgot about those cute little things, but they were *so* adorable! We had just gotten our first Starbucks in the area around that time, and I miss Starbucks selling cute, kitschy stuff like that. I also miss them carrying the Cranium games. My friends and I spent long hours chatting and playing Ziggity. Anyway, tangent!
All that to say, in my store the non-tumber/coffee stuff sells really well. People love it when we get cute things (like those paperclips) in, so I’m sorta hoping to see some things like that over the summer.
Besides, anything is better then yet another new VIA tumbler. *grin*
I’d like to see Starbucks go back to selling more coffee related merchandise. (grinders, espresso machines, filters, etc) Other merchandise, however, I am not a very big fan of.
I’m bummed that I never saw those. I WANT! 🙂 I love butterflies and dragonflies.
I really think that odds and ends like this would be a god-send at holiday time. Valentines Day, Easter, Christmas… I just know there are impulse shoppers out there like me, we’d sell a ton of fun little things for stockings or gift baskets or just because. We have a lot of impulsey food items, but in this day and age of health conciousness, people are less apt to buy a bunch of cookies and candies to fill up a gift than they would have been in the past. Unique items like that would go over very well. Having said that, know your market. It would definitely do well where I live, but…maybe not in other areas.
@Alexander – The thought of Starbucks-branded apparrel in the stores makes me shiver in fear. I would be hugely disappointed. It’s a waste of too precious barista time. I completely agree that there is a big market for it, and so a variety of apparel at starbucksstore.com makes sense to me. The problem is the merchandising of apparel. You will invariably have customers use precious barista time on questions like, “Does this come in XS? Can you call another store and find it? Does this come in blue?” and far worse, from experience I can tell you that keep clothing merchandise neat and orderly is close to painful – Folding t-shirts is an incredible labor suck. Been there done that. And I am pretty quick with a folding board! Who knows how to deal with customers who want to try on that XL Starbucks-branded polo and hoodie. Starbucks hoodies and t-shirts are exactly the kind of merchandise that they shouldn’t sell in the stores. Online… by all means.
@CamSpi – I noticed the cheesegrater mug! Oh my god, what were they thinking. I hadn’t even looked at it until you said something.
@Nathan – I notice that there is a large, sophisticated coffee grinder in Starbucks stores now. I have an old small one (no settings, very cheap) that I’ve used for more than a decade, bought from a Starbucks. There used to be paper filters, gold filters, cheap and expensive grinders, cannisters, scoops, and all kinds of things. No matter how you look at it, there’s room for more merchandise inside Starbucks. Did they stop selling books too? Another book like their 90s era classic “Passion for the Coffee” would be amazing.
There’s definitely no grinders for sale at any stores in my area.
My only concern with more merchandise are the stores becoming too cluttered. Keep in mind that when they had all this merchandise, there was no VIA. VIA takes up a HUGE amount of shelf space.
Nathan, there is room for more merchandise. Do you remember the tall spinning racks of Cds, sometimes movies too, especially 2004 to 2006? It was in the height of the relationship with Hear Music, and Starbucks launched that movie Arctic Tales. Not sure of the exact year. The racks of Cds were a bit much. There’s too much Via merchandise right now. I can’t understand the point of the Via Brewer. Microwave, or hot instant water anyone?
Melody, Nowhere did I say that there’s no room for more merchandise. The amount of room definitely varies by store and by adding more, there is the potential for some stores to look cluttered. My store would definitely be one of the cluttered ones with more merch. Personally, I’d rather stores not look even somewhat cluttered.
I agree with you about the VIA brewer. We aren’t getting them at my store and I’m not quite sure why, but I’m guessing space has something to do with it. We’re not the only store that I noticed doesn’t have it. Totally agree that it is pointless though.
I do not remember the CDs. I didn’t become a customer until 2005 or 2006 so they were likely already gone.
I am also somehwat confused. In more than one MSI thread you said “I don’t want them to sell clutter and junk” and now it seems as though you’re saying you’d like to see that come back??? Unless I’m mis-interpreting what you’re saying?
Yep. You have it right. Starbucks has had a real challenge of finding the right balance between a bare store and an overly cluttered store, and honestly, I’m not even sure where the right middle ground is exactly. The only thing I do know is that if there were less Via clutter, there would be a little more room for fun merchandise that brings its own unique suprise and delight to the store. I still maintain though that certain kinds of items should not be sold in store: Candles -aroma problem, clothing – Too difficult to merchandise, folding, sizing, try on, etc… Of course those items have been avoided by Starbucks thankfully.
Nathan, your store doesn’t have the Via brewer? Seems like every Seattle Starbucks has one. As to the Adler mugs, they have come back to the stores here in Seattle – new shipments.
No VIA brewer yet. It seems as though only about 75% of stores in my area have them.
Adler tumbler at my store too, again.
Really? Adler mug is back?? Oh I hope AZ gets them back! I really wanted to get one