Take a look at this really great Starbucks coffee tasting educational book from 2004. A store partner was cleaning out a back office and came across three items dating from about 2004, and this is the second in a series of blog articles featuring those 2004 coffee master materials. The first blog post in this series is here:
^ That first blog post featuring 2004 coffee master material teaches coffee-related vocabulary.
This little tasting book goes through each coffee by region, and talks a little bit about those coffees. The pages are fairly thick, and as you can see, it is spiral bound. By the way, I recognize that the new coffee master training program, launched January 2011, is nothing like this. The current coffee master journal is thick, and much more abstract with lots of growing region and roasting information and less information about each specific core Starbucks coffee.
Thank you to Molly at Seattle Custom Framing for taking the great photos.
***
And now let me explain the contest that goes with this. It has been a while since I have done a big contest on the blog. Still to this day, a large contest I did that related to beautiful barista chalkboard art is a favorite blog article of mine.
This contest is inspired by the Starbucks Passion blog‘s article asking for coffee pairing suggestions. I am looking for your coffee pairing ideas, and there is no better time to talk about this than to coincide it with these coffee master materials from 2004.
HOW TO ENTER – Please follow ALL the instructions. I really will ignore emails which I receive that have skipped any of the following instructions or rules.
In order to make the contest worthwhile and entice people to join in, the prizes will be two grand prize winners, each winning a $50.00 Starbucks gift card. But there are a lot of rules!! Please read carefully!
- 1. To enter, you must have an address in the United States, Canada, Ireland, or the UK.
- 2. You must be over 18 years of age.
- 3. You must submit your entry via email (Melody@StarbucksMelody.com) no later than May 17, 2011.
- 4. Pick out a Starbucks coffee that you like. Reserve coffee selections, Pike Place Special Reserve, and Tribute Blend and Three Region Blend and other “promotional” only coffees are not eligible. Your coffee pairing should be able to be replicated and since most people do not have access to Reserve coffees, and certain other Starbucks coffees come and go quickly, they’re not eligible for this contest.
- 5. Pair the coffee with a food.
- 6. In no more than 250 words, describe why that coffee and food pair well together and why you enjoyed it.
- 7. You must include a photograph (in jpg format) of your French press of coffee and food pairing. If not a press, include your photo of how you brewed the coffee whether pour over, Chemex, filter drip brew, Clever, Clover, AeroPress or other brew method.
- 8. I strongly recommend (not absolutely required) that you keep your pairing simple – You want someone else to be able to enjoy it too. If you describe Sumatra paired with your favorite home-made special recipe tomato soup, it’s going to be difficult for someone else to replicate that coffee pairing unless they’re making soup too!
- 9. Please include your Twitter user name in entry. (If you have one. If you don’t have one, don’t worry about this).
- 10. Please include in your entry a mailing address of where you would like your “prize” to be sent. Please include your address even if you are sure that I have your address memorized already.
- 11. Odds of winning are going to depend on the number of entries.
- 12. Your entry constitutes permission for me to use your photo in the final blog post with all the winners.
- 13. Like the beautiful barista chalkboard art contest, winners will be selected by me. I understand this is subjective. That’s just the way it goes.
- 14. Please share this blog post with others! 🙂 If you tweet this blog article, please include @Sbuxmel somewhere in the tweet to catch my attention.
- 15. This contest is open to both customers and partners!
- 16. Void where prohibited.
I hope that in about one month I will have lots of food pairing ideas, some great images of French presses of coffee with food, and an entire blog post full of coffee pairing suggestions with lessons learned from our old coffee master materials! 😉 Feel free to browse through the photos below for more information about Starbucks coffees. I realize that the line up has changed quite a bit since 2004. The Colombia Narino Supremo and the Sulawesi coffees are now only available in limited international markets. I believe that Arabia Mocha Java has been entirely discontinued. There were too many images to include every single page of the coffee master book, but I included a lot of them below.
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Wow! What a handy book…I guess now they put that info on the website, though not always in as much detail. I like the idea of a reference guide!
What a fantastic resource! It is interesting to see each coffee described in a different way compared to now. I really appreciate that it is a tool that could potentially be shared with the public to help describe the flavour profiles and characteristics of the entire line of whole bean product Starbucks offers. Great find Melody!
Melody so interesting to see what the training was then and what it is now. I also like your new contest, but since I am not a coffee drinker I will not be able to do the contest. I am glad that you are offering suggestions for pairings.
Wow, Melody! Awesome find! And an excellent idea for a blog contest! Thinking about entering just for fun!!! I love the idea behind “virtual” tastings.
@Melody – May I add a 17th rule in honor of the deadline date (May 17th) and its significance?
I thought it was a really interesting little book. I remember thinking that this would be interesting to customers, not just partners, but then realized that it was some really unique information that helped the partners be more of the experts. If Starbucks doesn’t do anything like this anymore, it’s a shame…I like the fact that they’re the experts and they want their partners to show that expertise, too.
I love the booklette! I also think the contest is a great idea…but i don’t think i have the tastebuds to pair a coffee well!
This is a GREAT book! and great idea for a contest! I still feel the stores could AT LEAST make more use of the current passports…they contain alot of info! There’s just way too little coffee-sharing around here.
have to come back here later…..
Today’s coffee master program is much more about what you do rather than what you know, hence the difference in materials. I’ve seen this one kicking around in the stores I’ve been in though.
@denise r Yes, lots of info in the passports! The chance for you to step up and share coffee knowledge is yours to take, so don’t wait for someone else to come along and do it for you. Find a buddy and go for it!
I’ve only just started learning about all the different types of coffee so I’m really interested in what everyone suggests!
The tasting book is fantastic! There are some names I don’t recognize, but reading about the blends I drink often was interesting. Also like seeing the old pastel images of each blend…it seems like the ones we have now use a lot more bold colors 🙂
I loved that resource! When I had that at my old store, I would do tastings, and turn to that page for customers to see by the register. Unfortunately my new store doesn’t have these older coffee master gems.
I’ll keep in touch about the contest!
Oh my. Two of my favorite things ~ coffee & food! What to choose…
*wanders off to ponder*
I love this sequence of posts you’re doing about the 2004 coffee master kit! I am excited to see your 3rd gem! I have the entire kit, bag and all, so I am thrilled to see what all you were given.
However, I must respectfully disagree with you about the new coffee master materials being more abstract and less specific than this tasting book. Although the new material does not give specific coffee to coffee tasting notes (that is what the coffee passports are for after all), there are extremely in depth accounts given for some of our coffees that surpass anything I have ever seen sbux do before. Some may not agree with me 100%, but I feel that the revamping of the coffee master program and relating materials are superb! I love the interactiveness of the materials and the generous amount of information provided. =)
I am extremely excited for this contest! I feel that there will be some awesome entries and I cannot wait to see the results. Hopefully, I will cook up something yummy to pair with one of our core offerings!
@CamSpi – I want to see what you end up pairing! I wonder how a store would ever throw these old things out but maybe it’s a space/storage issue. I think that the old coffee master materials almost sort of complement the new ones.
@BCav – You have plenty of time to enter this contest. – To be honest, I fear that I made this a hard contest. You basically have to make coffee, take a picture of it with food and describe it, but that’s much harder than anything I’ve done before.
I’m crossing my fingers that people will do this!
@Melody – We’ll do lots of coffee pairings while I’m there. It’ll be fun to test my knowledge, skills with you as I’m about to start the coffee master program for the first time! 😀
Can I pair VIA with some Jello Instant pudding? 😉 Just kidding! I’m really excited to see what everyone comes up with. I don’t know much about pairing and am often surprised to hear of some of the combinations (nuts, cheese, etc.). Thanks for such a fun contest. Looking forward to everyone’s input.
@GreyGhostX: just to be clear, I totally ‘step up’ and find out and share re: coffee…..especially ‘share’. I bring in Reserve coffees to my non-Reserve store and ask them to make a press and offer it up…etc. Unfortunately, in my 20+yrs with Sbux (as a customer), I find myself generally doing more of the informing. generally.
I’m already thinking about what I’m going to submit. I’m sad to admit I haven’t done a press in awhile, because the last two I did gave me such a stomachache! I had a good stretch of about three weeks that I did one every shift, but I had to stop and let me stomach recover I guess. Hopefully it was a short term problem!
I love a good pairing almost more than anything else in this world! No joke! Almost every shift I incorporate a partner and customer tasting. Ask any one of my partners and they will sigh and then laugh. It’s what I do! =)
@Taylor – Please spread the word and enter in! I think most people don’t like to make a press of coffee and pair food with it. I guess that’s what makes us crazy about coffee! I haven’t gotten a single contest entry yet, though it has only been a few days.
No entries yet, unbelievable, such a generous contest!
I do not have a sophisticated palate, I know what I like but somehow the words to describe the wondrous happenings in my mouth escape me.
My favorite pairing with any coffee is anything chocolate. A simple mind with simple taste buds.
As I told you, I wil be entering for sure!!! This is certainly not ‘too complicated’ for such an opportunity! something we should be doing anyway,,,,especially if in a location where they rarely do it!
I know I know! I have been gone too long and kept up too infrequently when I JUST found this! You are amazing Melody! I am so excited to see all these entries and to send you one! I’ll have to decide what coffee I want to use!
wait, no one has entered yet? *tear* I’m going to pass this on to others in our cafe. We love a good pairing 😉
Boo, Ireland can not enter 🙁
@Patrick YES, Ireland can enter. i will fix that. Odds of winning are high!
Ooh, I want to get invited to taste Starbucks coffee!
I think I’ve decided what to pair…
My daughters and I have been tossing around ideas… It’s narrowed it down to 3 possibilities.
Very excited!!
I would participate except the nearest Starbucks from me is in Paris. 😛
Good luck to the other contestants!
-Barb
I’ve gotten 5 entries so far! Hopefully a few more people will enter. 🙂
I will be sending mine in this weekend. I am so excited!!
*waves*
@Melody – I sent mine in. Please let me know that you received it if you don’t mind. : )
@Coolwatyr and @Darkkatpouncing – I have both of your entries. I don’t think I had previously confirmed that with you two.
*happy dance*
Can’t wait to see the results–I’m really excited to see what everyone’s pairings were! 😀
@Sparky347 – I know I need to get this up! When I come back from Memorial Day Weekend trip, this will be one of the first posts back. If you look at the most recent blog post (2005 cups & saucers) I mention that there will be no posts for one week. 🙁 I’m sorry! I’m overwhelmed. I got a total of ten entries for this contest, and lots of great entries.
Hey, that’s no big deal! 😀 I was just curious–you do what you have to, Mel. ^^, Good luck!
Hi Sparky347 – What a mess. This is a contest I won’t do twice! LOL I got ten entries. One of them arrived after the contest deadline, so nine entries within the contest deadline. One has a recipe far too compex for me. One uses Starbucks African Kitamu coffee which should be available as a cpg item (meaning in selected grocery stores only) but I’ve searched around and can’t find it. One requires Trader Joe’s Chipotle hummus – I looked at 2 different TJs and couldn’t find specifically the Chipotle kind of hummus, so I substituted their “spicy” flavor hummus. So I either post all the results tomorrow morning, or wait several more days until I run around again and attempt to find Kitamu. Most of the entries were easy to try.
What to do?????
Hi Melody! Please don’t keep everyone waiting and in suspense, just take my entry out of the running. I knew you had Safeway stores there so I didn’t think it would be hard to find and now I feel horrible. 🙁 And I guess I didn’t think that you would replicate them, or I would have sent you some to try before I had brewed it all.
Hayley, when it came down to the end, I was running around looking for chipotle hummus and Africa Kitamu coffee. So I was working on finding both. I ended up substituting a different hummus. I am really really really sorry but I won’t be able to try yours out. But you’ll still be mentioned all over the blog, and every one who entered in will get a consolation prize! It was such hard work!
A dear friend of mine who now lives in AZ and only has a Safeway Sbux nr her, turned me on to “Africa Kitamu’ when she was here visiting a couple yrs ago. We have very similar tastes in coffee and she’d had this one…we called all around the Dominink’s in this area (ie: Safeway) and found it. We went and got some…… liked it ok but I believe I had something x-tra special at the time so ultimately we both decided it was just ‘ok’. Interesting tho. (first we called her store in AZ and a very nice salesperson gave us the SKU # etc. very helpful!)
Extra special….I have to assume Sun-dried Yirgacheffe?! 🙂
@Hayley: yes, the only thing totallllly X-TRA special to me, (and this friend, ironically) is Yergacheffe. (spelled Yirgacheffe, for some reason, back in the 90’s) 😉