Today (4-25-2011) I went to a coffee tasting hosted by Jason Simpson and Leslie Wolford of the Starbucks headquarters coffee department, and Monica a partner at the Olive Way store. The event was held at the newly-remodeled Olive Way Starbucks and showcased the two new Reserve coffees which arrive in stores on May 3, 2011: Rwanda Gakenke and Sumatra Tapanuli. It was great to try the new coffees.
All the coffees were prepared in French presses. The tasting began with the Papua New Guinea Arokara coffee, which continues forward from last Reserve promotion period into the new promotion until supplies run out. I am still a huge fan of the Papua New Guinea, and I recommend you try it if you get a chance. The Reserve coffees are available online at Starbucksstore.com. The Rwanda will be the new featured coffee for the Reserve offerings and will be available in about 800 Reserve Starbucks stores in the U.S. and in about 200 Clover Starbucks. The Clover Starbucks stores will have both Reserve offerings – the new Sumatra and the Rwanda coffee.
Let’s talk about the coffees:
Sumatra Tapanuli:
Starbucks has sourced the Sumatra Tapanuli coffee from the Tapanuli district in a north Sumatra province where the coffee is grown. This coffee is grown in small farms of the Batak farmers, each producing only 7 to 8 burlap bags a year. The Tapanuli district is a network of about 5,000 very small farms which is stretched around the southern tip of Lake Toba. The volcanic ash from Lake Toba is responsible in part for the magic of this coffee. Lake Toba is the largest volcanic lake in the world. This coffee has the distinctive flavor profile of an Asia/Pacific coffee, and is a true small batch single origin offering. This particular coffee is described as having notes of sweet fig and dark chocolate.
If you were to compare this coffee with the Starbucks core coffee, the Tapanuli might be described as “elegant” and it is roasted slightly lighter than the core Sumatra coffee.
I’ve tried this Sumatra and it is amazing. It’s complex with a lot of flavors, and a bold body. I picked up some of the chocolate notes in it but still picked up some of the heavier more savory notes in it too.
Rwanda Gakenke:
This coffee is Fair Trade Certified and is described by Starbucks as follows:
The mountainous Gakenke District – where this coffee thrives in the rich soil – is typical of the terrain in Rwanda, “Land of a Thousand Hills.”
Through the hard work of dedicated farmers, Rwanda recently went from having its specialty coffee supply eradicated to cultivating some of East Africa’s finest. We love this one with its unique floral notes and layered flavors of chocolate, lemongrass and baking spices.
Leslie highlighted “lemongrass” as a key flavor note in the Rwanda coffee. I learned a few interesting facts about this growing region too. Rwanda has about 450,000 coffee farmers each producing coffee on very small farms of about one to two hectares of land. A typical farm may only have about 200 to 300 trees. About 6,000 Rwandan coffee farmers contributed to this limited Reserve offering. Also, this is a “washed” coffee.
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Just as a little background, Starbucks kicked off the Reserve lineup of coffees last August with the Galapagos Island coffee. Right now the Reserve coffees are sold at all Clover Starbucks, and limited Reserve coffees are available at stores designated to sell the Reserve lineup but lacking a Clover brewer. Off and on Starbucks has offered very small batch Sumatra coffees from the island’s famed growing regions. Some may remember that now and then Starbucks Siborong Siborong (from the Siborong Siborong growing region of Sumatra) has been offered as a Black Apron offering years ago, and then again about one year as a rare international offering only. Each growing region on the island of Sumatra is known for a unique flavor profile. Last summer, Starbucks offered a limited offering of Sumatra Lake Toba, also only available to a limited number of international markets.
I didn’t take very many photos during this coffee tasting, but I hope you’ll enjoy the few that I’ve uploaded here.
Enjoy your new coffees!
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Wow! I really love the sound of Sumatra Tapanuli! Great blog entry Mel, glad you had fun at the store, if I ever win the lottery this one would definitely be on my list of stores to visit!
I also love the sound of the Sumatra. Do you have any idea when these will be released?
Melody sounds like this coffee tasting was one to remember. Great pics. Even though I don’t drink coffee, it is nice to read about the tastings. Now all they need to do is have some tea tastings!!!!
Both of those coffees sound amazing! At first I felt I was partial to the Rwanda Gakenke based on what I read about the notes. But now after hearing your description of the Sumatra, it sounds just as good! Thanks for sharing.
Has anyone had the Kona yet?
Please anyone else that has tried those Reserves, share your notes! I’m not anywhere near a Reserve store but I adore the coffees that I have been fortunate enough to try. I love to hear the opinions!
It’s always fun to try something different, although coffee tasting are cool, i thik i prefer pairings where you get a nibble!
More great info Melody! Thank you! I will have to make a trip to Streets and try a Clover of one of these….. not sure which one yet.
@Hayley: yes, I had the Kona 2 different times (by Clover). I intended to buy some and while I thought it was very good…it just didn’t knock my socks off like I thought it would. It wasn’t worth the price, to me. Very good, don’t me wrong…..just not worth it …. I really didn’t enjoy the Kona any more than I am Tribute! I might have felt different about it, or tasted it ‘differently’ if it had been my first cup in the morning, but this was mid-afternoon.
@AmazonV – There was “nibble” at the very end in sort of the un-hosted part of the event. I wrote some of this blog post and worked on it at 3 am. I am so tired this morning. Hostgator went down last night, and I went to sleep at midnight (I tried to wait for the server to come back up, and at about 3 am today I woke up suddenly, checked the site, and saw that it was finally back up and did some editing on the post.)
I had wanted to hound in the “taste and compare” aspect of coffee education. That you always have to taste multiples coffee side by side to get a great coffee education but at 3 am, I forgot that. Jason talked a lot about that.
I am adding in a “nibble” photo right now. Then I’ve got to get out the door to work.
Oh boy! Can’t wait to taste these 😀
There was a Starbucks partner who was going off about how Starbucks should not buy coffee from Rwanda. I pointed out that Rwanda has come a long way from its genocide over 15 years ago. Also, would we choose not to engage in trade with China or Germany or the South for their past histories? I trust that Fair Trade USA has shown that this coffee is grown in an ethical manner and therefore the people of Rwanda can be one and grow in their future.
“We are not enemies, but friends. We must not be enemies. Though passion may have strained, it must not break our bonds of affection. The mystic cords of memory will swell when again touched as surely they will be by the better angels of our nature.” Abraham Lincoln
You need to drink all that coffee to keep up with your schedule!
Wow. These sound amazing – especially the Sumatra!
@Melody You can’t go wrong with cheese and grapes 🙂
These sound lovely, the contrast between Asia/Pacific and African coffees never ceases to amaze me. Do you know if they will be released in international markets? I hope they aren’t US only, we need exciting new coffees in the UK too!
Meldoy, I’m thinking about ordering one of these two from the online store once they become available and am trying to decide which one. I’m having trouble making a decision because one of these is an African coffee and one is a Pacific, and two of my favourite blends are RED and Komodo Dragon, one African and one Pacific. But I have a strong dislike for chocolate coffees, whereas I love citrus, herbs and spice. Which of the two tastes LESS of chocolate? Which tastes more herbal? Which did you personally prefer?
Excuse my typo, that post was supposed to begin, “Melody” 🙂
Sorry that it has taken me so long to reply in this thread: @Tobias – You must not be a big fan of the Latin American coffees then. The Tapanuli, to me, has more chocolate notes than a typical indonesian coffee. You might really like the Rwanda coffee. By the way, the Rwanda was very smooth. It might be good iced. The Sumatra, like many Sumatras, almost tastes ‘chewy’ in the mouth to me. Though honestly, I absolutely love the Papua New Guinea. It’s very complex, and savory, and has very little chocolate notes.
Oooh, I absolutely love the Starbucks Reserve program and I feel so honored to work at the only one in Fort Worth, TX. We launch the Rwanda Gakenke (the only one of the two that we’re getting) on May 3rd. I know I had both of the coffees several times today, but can’t really say I was a fan of either. I LOVED the Papua though. Mmmm.
These coffees look just incredible!!!
The Reserve coffees are always exciting me and seeing the ones in the lineup in America just gets me wanting them in the UK straight away!
African coffees are by far my favourites, and the Ky Kebero (coming to the UK on the 5th May at last!!!) was just heavenly. Soft herbs with a distinct lemon that bring you back to the heart of where coffee originates from like Sidamo but with some additional berry notes that I never expected from such a small area of Ethiopia.
But yes. What I am trying to say is that Rwanda should be incredible, always a popular seasonal coffee, so now just to get my hands on some!!!
@Chris Claud Day – Everyone wants everyone else’s coffees! 🙂 Are you getting the international “Bali Blend” coffee?? I want soooo badly to try it. I’ll glad do a coffee exchange with you – I mail you these two new Reserve coffees, and you mail me the Bali Blend.
YUM! I can’t wait to try these, specifically the Sumatra Tapanuli