Here’s to you. Here’s to you, our partners, who truly power this company and make the human connections, conversations and memories possible every single day. To commemorate and celebrate our 40th Anniversary, we created this special, limited-edition Card, issued only to our partners, and only on this day. Thanks for everything you do.
Now is a good chance to simply say thank you to the many partners who make the Starbucks experience come to life, even when we customers are tired, distracted, worried, half-awake, non-thinking, and rambling on without the brain in gear. From another blogger’s site here’s such a great little example of the Starbucks Experience in action: Great Expectations.
Thank you to the partner who sent me his Starbucks card. He is now an alumnus of Starbucks, having left the company this year.
This is an open thread. On November 3, 2011, Starbucks broadcast their Fourth Quarter results, with highlights of the year’s and the quarter’s performance. A replay of the webcast is available on the Starbucks Investor Relations page. Some highlights from this webcast are as follows:
- Fourth quarter set a record with 3 billion in net revenue, the highest in Starbucks history. This represents a 15% increase from last year. For the full year, fiscal 2011 has done a record 11.7 billion in net revenue.
- KCups will be available in retail stores in 2012. KCups became available in grocery stores this month, and it is expected that over 50 million KCups will be distributed to grocery stores by the end of this month.
- The Pumpkin Spice Latte grew 44% in sales over last year’s sales.
- Over 3.6 million people are active members in MyStarbucksRewards, and there are nearly 2 million gold members. A Starbucks card is used in nearly one in every four transactions. In fiscal 2011, nearly 1.1 billion in purchases was paid for by use of a Starbucks card. Per Howard, MyStarbucksRewards continues to “drive traffic, frequency, and incrementality for our business and value for our customers.”
- At the end of September, there were nearly one million smart phones with at least one Starbucks card registered to it. The Android app launched in June this year.
- Starbucks operates nearly 6,200 stores in 55 international markets.
- Via did 250 million in sales in fiscal 2011, and is expected to one day be a billion dollar Starbucks segment in the years ahead. It is currently available in 12 markets including China, Philippines, Thailand, Malaysia, and many more.
- Starbucks core will always be “coffee and community.” Blonde Roast will be available in whole bean, and ground in January in our stores, and will be brewed in store.
- Starbucks plans to open a net 200 stores in the U.S. next year.
- 2011 marks the 15th Anniversary of the opening the first Starbucks store in Japan. And the Japan business continues to recover ahead of plan from the tragic earthquake and tsunami that struck earlier this year. Howard Schultz said that he visited the Sendai region of Japan a few weeks ago, an area hit by the devastating tragedy. He had this to say about this trip, “The resilience, energy, and heart-stirring compassion evidenced by our partners and customers that I observed during the trip, was nothing short of inspirational, and reaffirmed my admiration for and commitment to the Japanese people who continue to do so much to help and take care of one another in the wake of this extraordinary catastrophe. I went there specifically to help set up an emergency CUP fund — Caring Unites Partners for Japan. The CUP Fund provides cash grants to help partners and their families who have been impacted by the disaster, and it is funded entirely by Starbucks partner donation. I want to personally extend my thanks and appreciation to the many partners around the world who have contributed to the fund.”
- During the Q & A period of this quarter investor conference call, one caller asked a question about what really created this fourth quarter success. I really liked Cliff’s response: “Greg, Hi it’s Cliff Burrows here, President of the Americas. I think one of the other things that should be noted is we’ve had great results across the US which is a testament to the quality and stability of our leadership teams. And we are really going about our work every day of delivering great beverages to the customer, friendly service and speed. And those three attributes are really important to customers really across the globe for Starbucks. And we couldn’t do that without our partners putting on the green apron and showing up each day, and really being welcoming and being incredibly professional and proficient around what they do. So, it is 200,000 people either serving customers with their green apron on or supporting someone who does. On one level it is very simple, and it is hard work and we continue to do it every day and we will continue to focus on that.“
And with that, here’s to you!
Related posts
34 Comments
Leave a Reply Cancel reply
You must be logged in to post a comment.
Sponsors
Recent Comments
- DEVIN on Compostable Straws Land in Seattle Starbucks Stores
- coffeebeanz on Why do you go to Starbucks less often? (If that’s true for you)
- Willi on You can now buy a Siren statue: $6,000
- Willi on A major revamp of your drink recipe: Testing syrup extracts and cane sugar
- Skip on Why do you go to Starbucks less often? (If that’s true for you)
Love this card! I think it’s really cool they did this, something really special for the Starbucks partners. Awesome!
The partners totally deserve this (and more!) customer service is hard work
<3 all those who translate my gibberish into tea each "morning" as my brain isn't working yet
I’m pretty sure the 44% increase in pumpkin spice latte sales is almost exclusively due to me!! I can’t get enough of them this year!!
I love my partner card! A great benefit is that once we register them, we can receive the same benefits our customers do- free drinks, syrups, and other goodies.
I also enjoy when I hand it to a partner that does not know me- great conversation starter.
@Hayley – That’s a lotta Pumpkin Spice Lattes you be drinkin’. 😉 😉 @AmazonV – LOL I know just what you mean. There are plenty of mornings that I order a “feta spinach wrap” or a “spinach feta wrap” or a “fritata wrap thingy” or a “spinach freetata wrap thingy” – It’s just too many syllables early in the morning!
@pencil_to_paper – I just love the look of this card too! @Jennifer – I would imagine it would be a great conversation starter. I know if I were at the register, I’d always want to know what store the partner came from, or from what city, or from corporate … Very interesting!
LOL Hayley! I’m sure it’s not just you. There was some pretty hardcore PSL marketing this year… that whole Facebook thing was pretty fun. Personally, though, I can’t wait for the Caramel Brulee latte. CBL actually tops coconut for me! Just 10 more days!
CBL is delicious and already available in Canada!
I love our new partner cards way more than the old ones, but I find it gets confused as a gift card A LOT by partners. Obviously newer partners who haven’t received their own yet, but with the old card I didn’t have that happen.
Melody & Nicole – I had someone come in this week (it’s a blur, so I do not remember the day) and order 2 tai chi lattes. hee!
I know I have a lot to be thankful for to the partners at the store I frequent. Sometimes they really make your day! I love how the card is vertical as opposed to regular Starbucks cards that are horizontal. It feels like that makes it all the more special 😀
I need to thank my local stores baristas next time I go in. I have seen them yelled at by customers, been blamed for ‘spitting’ in someones drink and being told on to the manager. Yet every time I walk in they great me with a smile and a “Hello.” They truly have the patients to handle what I could not, and I applaud them.
I was totally surprised when I got this card 2 months ago…it w3as my first partner card and it looks so nice!
But compared to the card partners used to have before (it was a brown one with the very first logo) this new one looks a little dirty and the clear plastic has some fine scratches one it.
But perhaps I am just too fussy…:D
What a nice idea! I have not heard any of the partners around here say anything about it. Will have to ask. Generally speaking I find there are more outstanding partners than there are indifferent partners so I try to not let the partners that have attitudes get me down. If you leave SB, do you get to still use the partner card?
just wanted to jump in and say: I am here, but have been VERY busy with a family wedding….which was last nite…..so, really no time to think and comment. Now it’s over, except for recovery time (for me, it’s just my aching body from dancing most of the nite.!) just wanted to show some sbuxmelody blog SUPPORT! will try and get back in very soon! (with some small something of substance:)
@Michelle – Too funny! Tai Chi Lattes. @Denise -Sounds like you were having fun at the weeding! Just glad you popped by here.
@Sebastian – I think there have been several different partner card designs! In 2008, with the launch of Pike Place Roast, I vaguely remember seeing a very pretty brown partner card that sounds like what you’re describing. I also know of a nearly solid green one. The green one was a little dull. I really do like this one, and I love how they did make it vertical and not horizontal.
Happy to see that Starbucks is doing well, re: financial report.
Of course I had to check out eBay – there are several partner cards offered – one has 15 bids!
@LatteRose – I should have looked at ebay immediately! Okay, so the Pike Place card was silver and brown – and I think I do have one of those somewhere. A former partner who left the company in like 2009 gave it to me. I always wonder how she is doing!
There’s an image of it here –
http://www.starbucksmelody.com/2010/06/26/collecting-starbucks-cards-and-howard-schultzs-autograph/
And wow, partner cards go for a small fortune on ebay.
What is the partner card? I am so behind..lol
@Kris – Hi there! Starbucks calls all their employees “Partners” so a partner card designates an employee. There is a name and a number on each partner card. I tried to white out the name and the number in the pics above.
Asked a partner this morning to show me her card and it is very nice.
I LOVE my current 40th anv partner card! Before that, I took pride in my limited partner card: http://twitpic.com/7bs1ac
FYI: Partners! Did you know that on the sbux mobile app, our 40th Anv partner card barcode ALSO contains our partner nos.? This is useful for our discounts & markouts! #ingenious
… the only thing more that I always wished for on my partner card was for it to perform & donate the way that the RED cards did. I guess that doesn’t matter any more eh?
@Rikiyamada – I imagine it would get expensive to have 200,000 partner cards donating like a (Red) card or a Conversation International card did back in 2010 (that was the green card with the donation from 2010). I’d like to see Starbucks come up with another idea for a donation card – actually I think the CI card was a great idea, and I think they should do that again.
I noticed we ended up with a ton of conversation about the actual cards, but I really did think the highlights of the conf call were interesting. I like that there will be a CUP fund in Japan now. I wonder if the CUP fund is now well funded because of Onward book sales. And it’s just amazing to me that Starbucks operates in 55 countries! There really is a Starbucks everywhere! LOL
Starbucks did very well in the last quarter. The pumpkin spice lattes increase doesn’t really surprise because in the northeast, I thought they started selling them earlier. I wonder how much of an increase it would be if Starbucks finally made a nondairy pumpkin syrup.
@Amy in Boston – A barista downtown joked with me that everyone is buying PSL because they’re all super sweet because there’s no way to measure how much sauce is going in. The pumps just don’t work. So at their store, they just pour the sauce in a cup and eyeball it. And then I saw him trying to get the pump to work, and I realized, the Pumpkins Spice pump really is just junk and worthless!
There isn’t any non-dairy sauce right now. I would assume they’d start with something super popular like mocha and experiment with that as non-dairy before they’d try a non-dairy PSL. I can see that lots of people want non-dairy, but in the big scheme of things, I wonder if it would sell enough to make it really worth it. I will gladly keep my fingers cross for you!
Melody-
I’ve actually never had the Pumpkin spice latte. Thanks. I just know of a lot of coffee shops who use a nondairy syrup and I haven’t quite sure why it’s taken Starbucks so long. I do ask for the “Pumpkin Topping” (thats what I was told it was called) on my coffees. It’s delicious and I buy Silk pumpkin spice milk and keep it at my office/home.
I’m very excited for Christmas espresso Roast 🙂
Melody, the PSL pumps are hit or miss – some of them work great, but for some reason, some just don’t get enough suction and well, stink.
@Kitenarie – I saw that first hand yesterday afternoon. At least a store near me has a PSL pump with zero suction. Seems like pumps should be interchangeable. ?
We get LOTS of them, because every bottle is supposed to get a new pump, but generally, a bunch of them will have that suction problem… and it always turns up in a rush! LOL.
The pumps are all calibrated to deliver the right amount of syrup for each recipe. I often wonder why we don’t pour it out into one of the containers and use a metallic pump like we do with white mocha sauce.
Supposedly, if you cut the pumps at ‘an extreme angle’ they will work better?
We haven’t had much success here, so we’ve done exactly what you suggested – used a metallic pump. We had to add collars to it so it dispenses the right amount(as none of the pumps as is do), but it’s been a LIFE saver. I can now ask for pumpkin spice in my americano without worrying that the person on bar is eyeballing too much into it 🙂
We found last year that if you take the bottom clear part of the pump off, and cut it square (instead of on the diagonal), that it works better. Honestly, I haven’t seen as many terrible pumps this year as we did last year.
I seriously doubt anyone will see this but oh well. This was my most recent open thread. Over on Starbucks facebook there is tons of conversation about veterans being offended by a Starbucks store manager in Bartlesville, OK. From what I can gather from facebook, a SM asked some veterans to leave his property during some kind of protest and/or rally. Reading facebook, it looks like there is just bits and pieces on there, and I don’t know if there is whole story. Seems like it would make a difference whether Starbucks had notice of the rally, and whether there property was blocked. I doubt that anyone in Oklahoma reads this blog! Just wondering if anyone has any clue what really happened. I’m just curious more than anything.
Not that this is helpful to the question you just asked, Melody, but I do know that there is actually an article on Stokes.com about Starbucks and Veterans, which often makes me believe that any story about Starbucks not supporting the military is an offshoot of that.
http://www.snopes.com/politics/military/starbucks.asp – that particular article will tell you about a lot of things that people blame Starbucks for. I don’t know Starbucks policy, but at Barnes & Noble, we never turned protesters away, but they were not allowed in the store, and they were not allowed to make it difficult for people to enter or exit.
This morning went to my semi regular SB store and saw that they were remodeling again. Their last remodel was a year ago! Some trivia- I was told that this store in Englewood, NJ is the top in sales in the whole country including Seattle for clover sales! Never knew that. When I asked a partner I know what will be added she sort of smiled and said some new treats and when I mentioned the juice bar she just smiled. Wonder if they are adding a juice bar?