Canada gets a beautiful maple leaf Starbucks card; The U.S. now has over 3 million gold card holders.
A reader in Canada recently mailed me this great Starbucks card! This Starbucks Canada card is a new release as of July this year. Thank you so much for the gift! I like the pretty maple leaves. As I understand it, it will be a limited production card, so I assume it will quickly become very collectible. This is another of the many Starbucks cards that are part of the ‘destination’ series. Here it is:
(Thank you Molly at Seattle Custom Framing for the nice photo.)
While we’re on the topic, I thought it would be interesting to provide some color around the Starbucks card. I was digging through the Starbucks investor relations page and came upon a link to a June 12, 2012 conference. This image comes from the William Blair and Co LLC Growth Stock Conference held in Chicago, Illinois, on June 12, 2o12:
About 25% of all transactions at the registers (in the United States) are with a Starbucks card. I thought it was interesting that there are about 3 million gold card holders in the United States. With the extremely large numbers shown, it is critically important that Starbucks trains partners on all the ins and outs of card benefits. At some point in the future, I may do a very close up look at those perks again because they are indeed great for discussion. The card perks certainly are generous, but have some areas of ambiguities. But I will leave that for another discussion in the future!
Hope you enjoyed the Canada card! If you’re collecting Starbucks cards, this one is a must-have for your collection.
I’ve written lots of past articles about Starbucks cards, so here are a few of them:
- First and Battery (aka “Twilight”) card – A real store in Seattle – May 2010
- Conservation International Card – March 2010
- Starbucks launches new destination cards – San Diego, Texas, San Francisco, Washington D.C., and more. June 2012
- Shining a spot light on the Evolution Fresh card – It IS a Starbucks card! March 2012
- The Starbucks braille card – A fall collectible card – September 2011
- New destination cards – Chicago, Seattle, Vancouver and Florida – May 2011
- Collecting Starbucks Cards and Howard Schultz’s autograph – June 2010 (It’s true, I like collecting his autograph on cards. The problem is getting the right color sharpie, and the right size pen on just the right card to make it look great. There are a 4 autographed cards in that blog post, but the framed one is by far my favorite.)
Feel free to discuss anything related to the Starbucks card!