12-Star dash starts August 27, 2012: A Starbucks Gold Card offer

Starbucks recently sent an email inviting Gold Card holders to join in a “12 Star Dash.”  Earn 12 Stars between August 27, 2012, and September 9, 2012, and then if you succeed in earning 12 Stars, Starbucks will send  you a $5 eGift card. I am in!  I will have no problem getting 12 stars, and I’m happy for Starbucks to send me a gift card – Any time you want to send me gifts dear Starbucks, please do!

This is not the first time that Starbucks has done something like this.  There was a previous variation on this earlier this year: 29 Star dash February 2012.

What do you think? Are you likely to visit Starbucks more often because of this?

Just as a reminder, you can use any card, and you don’t actually have to use your shiny gold card to earn stars.  Your Starbucks.com/card profile must be at the Gold level.

(Please don’t forget to join in my giveaway for a free Starbucks logo iPhone cover.  I went to the Coffee Gear store and bought a few to give away, and so I hope you enter the contest, and I wish everyone lots of luck! Obviously, the iPhone cover giveaway not a Starbucks-sponsored giveaway, rather something I’m offering on my own.)  Sorry about the bold! I turned it on, and it wouldn’t go off! Ugh!

(Edit: Weird the bold turned off when I went to edit this. In any case, in an email conversation with a Starbucks PR contact, I learned that this was sent to all MyStarbucksRewards members, not just gold card members.  Sorry for any confusion!)

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  1. Leslee
    August 24, 2012 @ 7:44 am

    Oh, I am SO in!!! Received my email invite and await 8/27 anxiously!!! Hoping to get those 12 stars in timeframe ;-)

  2. purple1
    August 24, 2012 @ 9:01 am

    As I said in an earlier post, yes received the email for the first time and accepted it and doubt I will have a problem with getting to 12 stars. I think it is great that SB is offering this again, but wish they perhaps would be a bit more generous in the amount of the egift card. But thank you anyway SB!

  3. fsc
    August 24, 2012 @ 11:10 am

    Is this only for the US, or does it apply to Canadian customers as well?

  4. GAStarbucksGirl
    August 24, 2012 @ 12:00 pm

    I’m dreading the morning rush, and that person who has a half dozen items and wants them all rung separately :-/ there goes speed of service

  5. CD
    August 24, 2012 @ 1:24 pm

    Your all bold post makes this even more exciting than it already is, Melody! ;-p In all seriousness, this is one that might actually get me off the couch and into Starbucks more often. I’ve really slowed down my visits to Starbucks over the past month and a half, but now that school is back in session and Fall is around the corner, I’m thinking this may be just the thing to get me back into my Starbucks habit.

    The difference between the number of stars required this time and last time is really interesting. The 29 during February seemed daunting, especially because I was really burnt out from Starbucks over-doing Italian during the month of January. I reached 29 stars but didn’t really expect to. 12 in 14 or so days will be an easier target.

  6. denise r
    August 24, 2012 @ 3:25 pm

    This is no problem for me! won’t be any change in my regular pattern. I just wish I would actually receive ALL the sweet15 cards that I do earn….. which I don’t….very few.

  7. Rachel {at} It's a Hero
    August 24, 2012 @ 6:10 pm

    I was thinking about this earlier today… Their marketing is perfection! Between the treat receipt, this, and the visa reload on the app marketing, I’ve been making more and more trips to Starbucks! It’s all working! :)

  8. becca
    August 24, 2012 @ 7:08 pm

    @fsc I think that it is US only as I work in a Canadian store and haven’t seen anything about it

  9. blakeco123
    August 24, 2012 @ 7:34 pm

    Yay! got my invite and signed up, Im excited because i missed the 29 star dash.

  10. Kenneth
    August 24, 2012 @ 8:00 pm

    Nice to see a follow up of this offer.

  11. Sandra Trolinger
    August 24, 2012 @ 8:23 pm

    Yep, any time they want to reward me with a gift card for buying their coffee when I would be purchasing it any way then I will gladly take them up on their offer.
    I also did the auto reload to get the free $10 from participating.
    I love these perks they are offering and it truly feels like they are valuing my business.

  12. Lana
    August 24, 2012 @ 8:26 pm

    I am so in there Getting the 12 drinks

  13. LatteRose
    August 25, 2012 @ 12:47 am

    Yes, I would make the extra few visits to hit the “12 Star” mark!

  14. martymankins
    August 25, 2012 @ 8:06 am

    I’m signed up and ready to get my 12 stars in 14 days.

  15. SuzanneC
    August 25, 2012 @ 4:42 pm

    Melody, you can knock off 12 stars, in what, about 2 days? ;-)
    Of course, I signed up!

  16. theatrenut
    August 26, 2012 @ 8:49 am

    Oh, I’m in, too. Once my kids bought me a Starbucks espresso machine, I stopped going to the stores often. But the Refreshers are bringing me back (Cool Lime in particular).

    Sandra, I also did the reload deal, but I’ve forgotten when they said the credit would appear – do you know?

    Also, since I mentioned Refreshers, are any other areas out of Via Refresher packs (Cool Lime in particular)? In my area, they’ve been out for over a month (they hardly ever had them). Right after I got a few 50% off coupons. I was in Alabama recently and they had them, so I guess it’s regional, but to have none at all … they say they keep ordering them, but none are delivered.

  17. Sandra Trolinger
    August 26, 2012 @ 4:26 pm

    @Theatrenut: This is what the offer says in relation to when the credit would appear:
    Bonus load will be applied to the reloaded Starbucks Card within 10 business days of your first completed Auto-reload transaction.

  18. MCW
    August 27, 2012 @ 6:29 am

    totally didn’t get an invite to this one :( major bummer, bc with PSLs coming back, my already frequent Stuarbucks trips are bound to increase!

  19. Melody
    August 27, 2012 @ 7:09 am

    Oh MCW What a bummer! I had thought this was a fairly wide-spread invite. You’re right – Timing this righ when PSL comes back is definitely going to make it easy for some. ;)

  20. Who stole my coffee? « bethzare
    August 27, 2012 @ 1:59 pm

    […] some coffee. I wasn’t going to go but I got an email from Starbucks.com reminding me that the 12 Star Dash starts today. If I buy 12 coffee drinks in the next few days I get a $5 coupon. Of course, Starbucks […]

  21. Darkkatpouncing
    August 27, 2012 @ 8:34 pm

    I signed up too :) @Scearley put some $ on my gold card and started me off LOL I asked him why he was putting money on my card and he said “Didn’t you sign up for that 12 stars thing?” I was surprised and asked him how he knew about it and he said “MELODY!” – I forgot he follows you too! LOLS :) He supports my start procurement heeheehee!

  22. Melody
    August 27, 2012 @ 8:40 pm

    @Darkkatpouncing – @Scearley is super quiet on twitter, but I notice and appreciate him! He faithfully gives me +K in Starbucks (and you do too!) and I am always appreciative. I don’t think that I’m a Klout “Starbucks influencer” any more because I lost that blue badge, but oh well, in my heart, I think I am a Starbucks influencer!! (If that made any sense at all! LOL)

  23. Richard
    August 31, 2012 @ 2:40 pm

    For some reason I did not get this e-mail. I registered after reading about it here and finding a link online. I registered, but have not got any emails from Starbucks regarding confirmation I was in the contest, or stating how far along I am. Anyone been getting any communications from Starbucks?

  24. Purple1
    August 31, 2012 @ 2:55 pm

    Interesting that you point out re communication from SB re where you are in the dash because I too have not received any updates. I have had to go to my account to check my status. I thought they said they would keep customers that registered up to date on their stars.

  25. denise r
    August 31, 2012 @ 3:24 pm

    @purple1: I THINK what Sbux meant about that ‘update on your status’ stuff was one email that I got which essentially just takes you to your account and you can see your star #, like any other day. (after that first check)

  26. jaime
    September 2, 2012 @ 10:07 am

    I accidentally deleted my email for this promo – any suggestions on how i can participate? i know i have to register for it (my cards are already registered obvs) but do i need to regs for this promo??

    help! thanks.

  27. purple1
    September 2, 2012 @ 10:28 am

    Jaime I got a second email to remind me to register perhaps you have another one in your box? Otherwise, perhaps call the customer service number and ask them to register you.

  28. theatrenut
    September 2, 2012 @ 10:41 am

    Jamie: Unfortunately, when I try the link in the email now, it says:

    “The 12 Star Dash has already kicked off and registration is closed. ”

    Wish you were here to help me with mine – I don’t think I’m going to get 12 in, thanks to home Starbucks espresso machine and Refresher Via packs.

  29. denise r
    September 2, 2012 @ 3:46 pm

    I actually did knock off those 12 stars in the 1st 2 days. I just wish they would send my ‘seet15′ cards in the amount that I ‘earn’ them. (nowhere near:(

  30. purple1
    September 3, 2012 @ 6:16 am

    Denise R I too got all my 12 stars and more and now am looking forward to seeing the $5 on my card. It would be nice if SB would send an email to folks to let them know they have succeeded in reaching the 12 stars and the $5 e gift card is on its way! Hope you start getting your free drink cards. I am waiting for my free birthday drink card which I am due and have not seen yet!

  31. Melody
    September 3, 2012 @ 6:53 am

    I’m suddenly reminded how much I despise the Starbucks Card website. Ugh!! I have long-since stopped looking at my Rewards History. I really have no idea, but I’m pretty sure I am probably at 24 or more stores since 8-27. The Starbucks Card site drives me crazy. Maybe I’ll try tweeting at them – When Natalie when the Card person, I could ask her questions and she’d always get me an answer, but the new Card person isn’t quite as receptive. The Rewards History simply will not load for me, whether I am in Firefox or in Explorer. You see my frustration!

    Maybe I’ll try it on my iPad later today – who knows, maybe it’s optimized for that.

    An unexpected error has occurred.
    We’re sorry — something has gone wrong on our end.

    What you can do
    You might try retyping the URL and trying again.
    Or we could take you back to the Starbucks home page.
    Or you could use the site map to find what you’re looking for.
    One more thing:

  32. Melody
    September 3, 2012 @ 7:04 am

    Okay, I kept trying and I finally got the Rewards History to load. It is SO finicky. I have earned 13 stars this month (meaning between 9-1 and 9-2, I earned 13 stars). I sometimes am bewildered that some people have a hard time getting 30 stars a year. However, rewards based on frequency really is weighted to the person who lives in a sea of Starbucks. If I had to travel 5 miles to find a Starbucks, I probably wouldn’t go nearly as often, and there are plenty of people who drive for an hour to find a Starbucks…

  33. Shannon
    September 9, 2012 @ 10:55 am

    I shared on Facebook. Love your site. I like either color if I win. Thanks!

  34. purple1
    September 13, 2012 @ 11:03 am

    Has anyone received their $5 egift card onto their account yet? I got an email saying we would hear within the week and I know I went way beyond the 12 stars required. Just curious since I checked and have yet to receive it.

  35. Sandra Trolinger
    September 13, 2012 @ 11:18 am

    I have not received my $5 in my email yet as they are supposed to do an ecard. It is an email promo and they don’t automatically add it.
    I have NOT received my $10 for setting my account up for automatic reload either. I will have to end up emailing them to inquire.

  36. Alexis
    September 18, 2012 @ 11:09 pm

    I did not receive any e-mail yet either except for the Starbucks Rewards changes e-mail. :)

  37. CD
    September 19, 2012 @ 5:26 am

    I haven’t received anything yet either.

  38. purple1
    September 19, 2012 @ 6:22 am

    I got my $5 egift card but as noted here there was a problem with the system to either print it out or transfer it to your registered card. Perhaps for those that know they reached the 12 stars you might want to call customer service to see if they have been delayed sending out some of the emails because of IT issues.

  39. Leslee
    September 19, 2012 @ 6:31 am

    I received my congratulatory 12-start dash email and did experience some trouble transferring, but was finally able to get it to work.

    Happy, happy day!

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