News & Updates: (1) Living Social Starbucks promo/ (2) Salted Caramel Cake Pops / (3) Cinnamon Rolls
First off, I have to apologize for the rapid fire updating blog posts. I won’t be posting this frequently all month. It just seems like right now there is a lot to write about. I have three tidbits that I wanted to share with my readers. I realize that it would be easy to miss these things, and especially if you’re not in Starbucks often.
One of my twitter followers pinged me about this Living Social promotion. This Forbes article has more information. It appears to be a ONE single day promotion, so I decided I better not wait to write about. Sign up for Living Social Buy a $10.00 eGift card and get it for only $5.00.
Do not go into Starbucks asking about this promotion! You have to do it through the LivingSocial.com website. And if you wait, it will quickly be gone! 🙂
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Salted Caramel Cake Pops:
The Salted Caramel Cake Pops are a brand new for this fall promotion at Starbucks. They have a chocolately-cake texture inside, and a light caramel and salt flavor on top. I tried one today for the first time. The inside reminded me a bit of the previously-offered Rocky Road Cake Pop – that very rich chocolate experience. It was almost a bit rich for me. The exterior topping was so delicious. I love the combo of caramel and salt. I pretty much wish I could buy just the topping. If you’re the kind of person who really wants to only eat the interior of an Oreo cookie, this might be your thing – ordering it and biting off the topping, and tossing away way too much of it.
My overall review is nearly two thumbs up, save the overly rich chocolate interior. I have no doubt, many will love this.
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The Cinnamon Roll
After an extremely long hiatus, the Cinnamon Roll has returned to Starbucks. I think it’s been gone for about three years. I recall that the “Morning Bun” was considered its replacement, and was launched sometime in 2009 at the start of Starbucks’ campaign to remove trans-fats from their food offerings. And in fact, I bought one this morning very early for breakfast. I was assured by a barista that there would be no trans-fats in my Cinnamon Roll.
It’s nice to have it back. I will definitely get one now and then. They’re fairly large, so I’d have to be pretty hungry to eat one. I love the frosting on top. That’s the best part! (You can see a pattern here – I wanted to eat just the center of an Oreo, and only the tops of the Salted Caramel Cake Pops.)
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One last little tiny thing: Rob Fuggetta, the CEO of a company called Zuberance, wrote a book called “Brand Advocates.” He flew to Seattle and did a very short interview of me, and I ended up mentioned in a few pages of his book. Apparently, after three years of blogging about Starbucks, I am a “brand advocate.” As I skimmed his book, I was more impressed the guy who produces MethodLust – a man truly in love with soap!
I was, and still am, very flattered by the inclusion. Thank you Rob Fugetta. It is astonishing to me how many customers create fan blogs for brands. Just Google “Anthropologie fan blog” and you’ll find that their fans are extremely addicted. If you look, you can find lots of brand fan blogs whether it’s Ikeafans or Lululemon Addict or many more. At the end of the day, it costs money and time to run a blog. (Thank goodness I type fast. ;)) I really do ask that if you’re making a book purchase or any Amazon.com purchase for that matter, please use the widget in the right-hand column of this blog.
Please comment on anything listed above. There’s a lot to talk about. And again, I apologize for the numerous blog updates. I realize it can feel disconcerting to feel like you can’t keep up with the pace of new articles, so I will try to slow down soon.
Thanks as always for reading and commenting. I know I say that a lot. It is because I mean it.
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I was more than happy to partake in this Living Social offer today 🙂
On my visit to the local Starbucks today I noticed the salted carmel frappacino and vowed to check it out. Now you tell me about the cake pops?!?!?!? Holy cow… Good thing I exercise regualary or these treats would be my undoing!
@Leslee – Ah that is one more thing I could write about – The Salted Caramel Frappuccino!
I am loving all the Starbucks promos lately especially with pumpkin spice lattes returning!
I do wish they would NOT limit it to one $5 purchase per person on the living social deal. I would LOVE to order a larger denomination. What is the difference as long as they are selling their product?
Congrats on being included in the book.
Hi Sandra! Thank you! The promo is essentially 50% off. Though Starbucks will make money off it. Drink margins are high, and there will be some percentage of this that ends up as forgotten-never-redeemed coupons. To some degrees, I think companies count on that breakage to make offerings like this more profitable.
Oh my goodness, I had a SC Cake Pop today and dipped it in my Anniversary Blend… pretty sure I died and went to heaven for a few moments! And I couldn’t touch the cinnamon rolls because the icing looked soooooo good. Omnom nomnomnom.
Awesome being included in a book for being a brand advocate! That really sums you up!!!
Thank you BCav! And I haven’t even tried this year’s Anniversary Blend yet! One more thing that I will need to write about. This will be a busy month. Sounds like a great combo!
Melody — come by tomorrow morning for Anniversary on the Clover! 🙂 Our new SM will be working, too (although AG doesn’t leave until this weekend).
— MR
PS. I also had a cinnamon roll for breakfast today. It was dangerously delicious.
Have to add my congrats to being included in the book as a brand advocate Melody! Cannot think of a better person to be highlighted and you so deserve mention. SB has certainly been busy with new products not only food and new signs. Wow! The cinnamon roll is something I will have to try.
Since I went back to school I haven’t been to Starbucks much (local shop closer to me on campus), but I still couldn’t resist the deal.
And, I guess I need to stop by a Starbucks soon now that the Pumpkin Spice is back! I want to try it as a steamer. Sounds soooo good on cool days – if we ever get cool days again.
@Merryncole – I love the idea of a Pumpkin Spice steamer! I will try that soon – Just wish it weren’t going to be 80 in Seattle today!
I have had the pumpkin spice and the salted caramel pop – loved both. i need to get a salted mocha soon – currently on the road driving Texas to Virginia.
I totally grabbed the living social deal too 🙂
congrats on being featured in a book as a brand advocate! i know i found your blog by reading a book, and it either had your blog in the resources area or mentioned you.
either way
YUM FALL
I don’t normally go for anything in the Starbucks pastry case but will be sure to try both of those. I know my kids will love both.
I grabbed the LivingSocial deal too. Got the one earlier this year from Google too. Perhaps Groupon is next…
And I almost forgot – congratulations on the book mention Melody. You do a lot to put this site together and it is truly appreciated.
Congrats Melody!
@CD, @AmazonV and @SuzanneC
Thank you for the congrats!
@AmazonV- I remember having this conversation with you before, on twitter. I think I asked you what book, but I was very surprised, and I don’t think there was an answer. Actually, people in marketing seem to be fascinated with customers who create brand fan blogs – There is a marketer named Mack Collier who is writing a book called “Think Like a Rockstar!” which is the same sort of thing – Turning your customers into loyal fans of your brand. He did an email interview of me for his book, so eventually I will be mentioned in that book too.
The entire conversation is absolutely fascinating. Where are the boundaries between customer – fan – loyal fan – brand advocate – fan blogger/ brand advocate – influencer – real media, even if not paid media … I think that is all very fuzzy. At some point, there is a cost to monitoring someone like me, however Starbucks would monitor blogs and what’s said about them anyways …. There will always be someone talking about the brand, whether me or someone else, and brand monitoring is now the norm, so that’s an expense that would be out there anyways. I’m sure Starbucks monitors the other large Starbucks sites too.
When I started this blog, I was oblivious to the world of marketing. I feel like I’ve learned a lot about how it works! It’s not just ‘put an ad on tv and hope to sell widgets’ — The modern goal seems to be to try and get customers talking about your brand!
@CD – The salted caramel cake pops seem to be selling fast. None this afternoon at my local Starbucks.
Congrats Melody! We love you! I am excited to ti try the salted caramel mocha…I never got it back when they did the salted caramel hot chocolate. I’m guessing the salt/caramel is the same as back then? I was sad I never tried it…but I rarely get a mocha or hot chocolate.
By the time I tried purchasing this promo on living social it was already sold out. Bummer.
I do love that you are included in such a book Melody! Cheers!
They sold 1.5 million cards
Just skimmed through this entry before hopping on a train, cinnamon rolls (called cinnamon swirls here) are my absolute all time favourite pastry! So glad to see you guys can now share in the deliciousness!
@Mark – That is incredible. 1.5 million cards is amazing.
@Dave – You know you could do a fun blog post on your blog of just the food that is offered in your market! I would love to hear about what the UK offers for food.
Congratulations on the book mention, Melody. Starbucks couldn’t wish for a better brand advocate.
Thank you The Kwan!