From the news:
A Starbucks partner in Fargo, North Dakota now knows the names of more than 275 customers! I thought this was a super impressive story of one partner’s quest to get to know her customer’s names and favorite drinks!
From Starbucks Japan:
A regular reader of this site gave me a few goodies from Starbucks Japan. I’m always impressed by the creative merchandise and drinks that are available over in Japan. Take a look – coffee jelly Frappuccinos and stickers, a card with an actual Starbucks Japan stamp, and a cute little Pike Place Roast trinket. Their Starbucks cards are very pretty too!
From the Starbucks biennial investor day, December 4th – What Starbucks Love Means:
If you go to the Starbucks Investor Relations page, you’ll find a wealth of information about Starbucks. The most recent biennial investor day was December 4, 2014. It’s about four hours long! I want to put a spotlight on what “Starbucks love” means in terms of numbers. Apparently Starbucks now knows what customers mean when they say they love Starbucks:
The “Starbucks love” discussion from executive Matthew Ryan‘s presentation:
- “We can dissect it and say of that brand love where does it come from? And about half of it comes from the connection that people feel inside our stores and the partners that deliver that connection.”
- Matthew Ryan showed a graph that says:
- 47% of brand love comes from partner-customer connection.
- 26% from coffee love.
- And 27% from the corporate reputation:
- “Those are the 3 components that drive our brand.”
- The Starbucks experience drives repeat behavior. Also from Matthew Ryan”It is that partner connection that is the secret sauce of our business.“
From the Starbucks Coffee Gear Store:
I always enjoy writing about the Starbucks Coffee Gear store. It’s located at 2401 Utah Avenue South, Seattle, WA 98134. There is only one physical store – it’s a unique store where you’ll find Starbucks logo merchandise. Their offerings change often. This store IS open to the public. Visit Monday through Friday, normal business hours. Starbucks partners can shop online at the Starbucks Coffee Gear store website. I’m not sure why, but I am particularly charmed by the Starbucks pencils!
Of course there are lots of other things available. The Pike Place store designed tote bag is new:
From the news: Starbucks moves towards cage-free eggs:
It’s been all over the news that Starbucks intended to phase in eggs produced by cage-free farming practices. There isn’t a specific timeline yet, but this seems like good news for animal rights activists and those who seek out companies involved in ethical food sourcing.
Hope you enjoyed this roundup of miscellaneous Starbucks things! This is an open thread. Feel free to discuss anything related to Starbucks in the comments below.
Last but not least, I leave you with a Howard Schultz quote (again from the December 2014 biennial investor conference) –
- “And so the most important currency of the day-to-day in building a consumer brand, a global retail company, with customers, with communities, and our own people, is the currency of trust. Everything we have to do as a company has to be linked to trust and transparency. We have to balance profit with a conscience. We have to bring our people along with us. And we have to demonstrate to them every single day that they are part of something larger themselves.”
- “In order to exceed the expectations of our customers, we must exceed the expectations of our people.”
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Melody this post is sort of timely for me because just yesterday I asked a partner at my local store how many regulars there were at this store and does she know all their drinks and is it hard to remember. Although she did not give me a specific number for regulars, she did say that she knows all their drinks. BTW did you post winners for the Roastery card contest? Happy new year to everyone!
@purple1 – Good question about the giveaway. I kinda got caught up in Christmas related things. My goal was to have it done by today – Probably I will post the winners of the giveaway some time today, after work.
I love the little random facts about Starbucks. One of my baristas now asks me what I’ve learned recently, and I usually have something to share with her, thanks to you!
Hello Melody! I’m new to your blog in the last few months. It’s wonderful to read. I’m intrigued by everything starbucks since 1998 when a college friend introduced me in Chicago. I still have a lot to learn. I have to say that I visit my two local stores every other day. I know each of their names and they know what I drink. I’d like to think it’s because of my dazzling personality but I know it’s from my love of raspberry. I just bought a verismo and I’m learning about espresso. I’ve never been to Seattle and I live in Florida. Keep up the great work 🙂
@Amanda Pladdys – Love that!
@Sara no h – Welcome to this little blog! It’s been a lot of fun, and I appreciate my readers! I have a Verismo too and I especially like it for just a quick cup of coffee when there isn’t time to do more than drop a pod into it, in the morning.
Love material from investors meeting, and logo items including pencils are really nice looking. You are revved up, Melody, blogging without much Christmas downtime — thanks.
Howard Schultz quote: shouldn’t it be balance profit with conscience (not conscious) …thinking typo, although Mr. Schultz may well have a higher level of consciousness 😉
@MadCityDeb – You are right!! That should be conscience!! Oops. I will fix that. Thank you. Glad you enjoyed this article and thank you for the comment.
Winners from the Roastery card giveaway –
Partner – Curtis Outain
Customer Alstair Lee
http://starbucksmelody.com/wp-content/uploads/2014/12/Winners-Giveaway-December-2014.jpg
Since this is an open thread, thought I would post a question–when I asked the partner yesterday when I was buying two packs of cookies if he could ring them up separately, he said something about now you only get stars for transactions that are ten minutes apart. Is this the new star policy? Another partner came over & told me that the line was too long & that I could only have one transaction, so I just bought one pack of cookies. I know there were all sorts of rumors about the change in the star policy.
@IzzyJ – That’s an disappointing story. There is no ten minute rule as to earning stars. Surely it took longer to say “no” and then have someone else say the line is too long than to just ring up two packs of cookies separately. That’s not exceeding the expectations of your customers. Partners expect Starbucks to exceed their expectations, and they should pass that ability to create inspired experiences on. Two packs of cookies? Should be no big deal. You didn’t have like 10 things! Call Customer Service. One thing for sure, the register barista shouldn’t be passing on flat out wrong information.