This weekend (February 21st – 22nd 2015) Starbucks customers can try a Starbucks Reserve coffee for the price of a regular drip coffee. It’s a free upgrade! Starbucks announced, “Customers will also be able to try Reserve® coffee by upgrading their brewed coffee to Reserve from February 21-22.”
If it were me, I’d order like this, “I”d like a tall Pike Place Roast, but please upgrade it to a tall Clover-brewed Ethiopia Konga.” I’ve heard it said that there are now about 1,100 Starbucks stores worldwide offering Reserve coffees with a Clover brewer, with the majority of them in the United States. This promotion is for U.S. Starbucks customers. (I have email out to a Starbucks headquarters contact to verify if it is just the US, or US and Canada, but my gut says just US.)
You can also subscribe to Reserve Coffees roasted at the Starbucks Roastery. Have them delivered right to you!
The official newsroom announcement of both the free coffee upgrade and new Reserve subscription option is here.
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In a completely separate topic, a regular reader of this site sent me a curious link: You can buy a Starbucks tumbler which acts as a Starbucks card, via the Sam’s Club website. It appears to be a made-in-the-USA tumbler, pre-loaded with $150 on it, and oddly, it appears to be priced at $139.98.
On MyStarbucksIdea.com, one idea suggested this kind of tumbler, and even suggested that using it automatically should trigger the the ten cent cup discount! When you are using your own personal cup, mug, or tumbler, the barista should include a ten cent discount on your purchase.
Enjoy your Reserve coffee this weekend! And bring in your own, cup, mug, or tumbler to save ten cents (and save a cup from going to a landfill) on your purchase!
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Wow, the tumbler is an interesting idea…if I were still collecting them I would definitely NEED it!
Thanks for sharing Melody.
This is nice for sure but for those of us that do not have a Reserve available coffee near by it is a useless promotion. I would imagine they are doing this so people will think about subscribing to the Reserves mail service.
@purple1 – There are now a lot of Reserve stores! Hundreds and hundreds in the US! Use the store locator, maybe there is one closer than you think! 😉
Edit:
@Michelle – When I wrote this blog post, in the back of my mind, I was wondering if baristas are seeing customers come in with these tumblers. I suppose it could throw someone off for a moment – you’re next expecting a tumbler to be a card!
Oh boy! It’s going to be a long wait for a Reserve off the Clover this weekend……. That may explain why I have never seen so many Reserves stocked up at the store like I have since Tuesday. I was however wondering what happened to all the remaining stock of Colombia El Penol – Nicaragua Cabo Azul – Ethiopia Konga in the older style bags. There was a lot of it on the shelf Monday, and the Konga bag as you know was just changed. I forgot to ask today what became of the Reserves in the older bags, but even the Partners were unsure where they might end up after a conversation on Monday. Did they give them to the Partners to take home, and/or did they throw them away? If they got rid of them, it may have made more sense to at least wait until after this weekend. That would have given their customers more options to try.
Melody, do you know if this is at all Starbucks locations, or just Reserve stores?
@Laurie – It’s all Reserve Stores in the U.S. – There are about 1,000 Reserve stores world wide, with the majority in the US.
(At least) One of our local stores is offering “Buy a bag of reserve coffee beans and get a free Clover coffee” – or maybe that’s in all stores.
Hello..
Tried out a few new reserve stores today in Vegas. The free upgrades were a blessing. I got to finally try all the new roasts. The Ethiopia and java were my favorites. Thanks you Melody for keeping us informed.
What is that tumbler?!? That is such a neat idea! I’ve long since thought we need to have a part on the app (especially for those darling, yet forgetful, husbands) where customers can just scan their card and their specialized drink just pops up on the screen. No typing or pecking for the barista to plug in a venti non-fat, no whip, no foam, stirred, 130 degree, 3 splenda mocha! I can’t tell you the number of times we’ve had customers come in (usually men) and try to surprise their spouse or girlfriend or whatever with their favorite Starbucks drink, only to have no idea what it is! If only we could save favorite drinks and then scan them at the register, think of the time and heartache we could save!