The Starbucks Roastery subscription is a way that you order coffee, and it gets delivered to you, within a couple of days of roasting. If you happen to live near the Roastery (or you’re in the area), it’s possible you could experience every single step of the process, complete with the coffee ending up at your front door, in a small black cardboard box.
^ Of course coffee begins unroasted. Here’s green, unroasted coffee just before being roasted. On October 11th, I dropped by the Roastery in the morning to watch the unroasted coffee get loaded into the “green coffee loading pit.” I ended up doing an in-depth article just on that experience. Read about the “green coffee loading pit” (did you know part of the process is underneath the floor of the Roastery?) here.
The green coffee came out of burlap sacks that look like this:
Later that same day, I talked to Coffee Master Roaster Susan, who roasted this coffee. At about the half way point of roasting, she pulled some out of the roaster to show us coffee at the half way mark:
When the coffee is fully roasted (anywhere from 9 to 14 minutes or so in the roaster), the coffee pours into a cooling tray. Here’s your Bali Vintage Klasik coffee in the cooling tray of the coffee roaster:
Coffee Master Roaster Susan had been continuously checking the roast, quality, and progress of the coffee as it roasted. You can’t see it very well in the above photo but there is a thing called a “trier” on the roaster. It’s like a scoop that has a handle sticking out. It allows the roaster pull out samples of the coffee mid roasting.
Susan checked the coffee at numerous intervals, and eventually showed us this coffee in its roast progression from green to fully roasted:
Your coffee gets packaged up and shipped to you right away, in a black box with the “Star R” (the Reserve trademark) on the box: (My coffee arrived on the 13th – the same coffee that I watched being roasted above!)
If your particularly talented at baking, maybe you’ll make something amazing to pair with your coffee. If you follow The Modern Barista at Instagram, you’ll get to follow along her food and coffee adventures.
For the Bali Vintage Klasik coffee, she made lemon marshmallows that were drenched in a salted caramel sauce and topped with edible gold stars. I have no idea how she creates these amazing things. I only know that I’m sad I didn’t get to try one. 😉
I think that’s pretty neat being able to experience the coffee adventure at so many steps along the way. Click here for more information on Roastery subscriptions.
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These are the articles that reach my soul. I would love to be able to make a trip to Seattle to see all this… and to meet you, of course. I am always tickled when I see people on Facebook “liking” and oooo-ing and ahhhh-ing over foreign-made Starbucks “gadgets” rather than the true essence of Starbucks… coffee. I love this article, and I have now read it three times. I am now convinced you are sending me subliminal messages to join the subscription service for Reserve coffees. I think I will do that now…
@Lisa – Interesting you say that. I noticed in the Facebook groups that things like “Starbucks flash drives!” gets a lot more attention than ‘from green coffee to your doorstep’ but I would agree that this is the true essence of Starbucks. These articles though are never as popular as Frappuccino and MyStarbucksRewards articles – for so many people, their Starbucks Experience is a Frappuccino. And I guess, how can we possibly complain? They’re customers and they may learn to love coffee later. And Frappuccinos are profitable. But I would love to turn a few of the gadget lovers and Frappuccino lovers into coffee drinkers, in my dreams…