If you ever get the chance to visit the “Harvard Yard” Starbucks located in Cambridge, Massachusetts, you should. It is one of the most fantastic stores that I’ve ever seen. With two floors, abundant seating, two Clover areas, and scheduled coffee sampling, it almost doesn’t get any better than this. Because the space is so large (somewhere around 5,000 square feet, so I hear), it can accommodate local musicians, so you might stumble upon live music there too.
It was late morning on the March 28, 2012, and I dropped by for a visit. I was blown away. I met up with the store manager (Erika), the store’s district manager, and a few other partners, and we did a short coffee tasting of Kona. You can’t go wrong with Kona. We had a great time chitchatting as I learned a tremendous amount about the store (admittedly, I knew almost nothing about it before I arrived). For about 25 years, this very large space was the Alpha Omega Jewelry Store, which apparently closed some time shortly after 2007, after an episode where the store’s owner abruptly left the country. The building itself was constructed in 1864! Looking out the upstairs windows, one can easily see the “The Coop,” which is Harvard’s bookstore.
This store was constructed with the thought that many of the regulars will be students camped out for extended periods of studying. There are about 150 power outlets throughout this store, which is about the same number of seats! This Starbucks has very long hours – it opens at 5:00 a.m. on weekdays, and 6:00 a.m., on weekends; and closes at 1:00 a.m. One can walk to the Harvard University campus easily from the store, and there is a T-station stop almost adjacent too. (Take the Red Line to the Harvard Square stop.)
When Starbucks remodeled, the flooring for the upstairs floors came from re-purposed barn oak, and the edging on the espresso bar woodwork is locally salvaged fallen wood. I was surprised to learn that the store uses the “elevated dress” code, found at a small number of Starbucks such as Olive Way Starbucks. According to Erika, the store has a regular schedule of sampling the Reserve coffees three times a day. I thought it interesting that the upstairs seating area serves all their beverages in for-here ware.
Also interesting, one can purchase a Clover-brewed cup of coffee upstairs, and a pastry (the upstairs selection of food is very limited) and pay for it upstairs. In other words, there are registers both upstairs and downstairs, with the upstairs one dedicated nearly entirely to the Clover brewer. There is no espresso machine upstairs.
A couple of things I found interesting were the logo interior signs downstairs at the espresso bar area, and upstairs at the newspaper rack. It is amazing to me how beautiful the logo looks when carved in wood. This store is just so visually interesting. As you walk upstairs, you can sort of look downstairs directly onto the Clover area. It makes for an interesting view:
And here’s the one-of-a-kind newspaper rack with the logo on it:
Since I arrived at a late morning hour, the store was packed with customers, so I actually did not take very many photos. A number of the photos for this article came from partners who generously shared a few from their own collection. Thank you Harvard Yard partners for hosting my visit, and making it absolutely wonderful! As is likely obvious, I thoroughly enjoyed this trip to Boston, and it was a bit hard to come home.
You can see it is a visually stunning store. This store first opened May 20, 2011. Here is the address for when you go visit!
Starbucks store #7102
1384 Massachusetts Avenue
Cambridge, MA 02138
(617) 354 372
I hope you get a chance to see this magnificent store. Let me know what you think!
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Another great report. Thanks Melody.
What a fantastic store. I imagine it would be a really nice environment to study – and two Clover areas to boot!
Melody you are right on about this store and it is one of my favorite stores in Cambridge. I love trying to get a seat by the windows on the second floor and just stare at all the people in the square coming and going. Also, having a counter upstairs is so nice as you do not have to go downstairs to get a refill. The one point that I wish they could correct is that to get to the rest rooms you have to take the elevator down to the basement and there are no rest rooms on the second floor.
Great revuew of the Harvard Yard Store! I love everything about this store. I don’t know if you had the chance to meet Collin, but he is great and of any barista that I’ve met, is the most knowledgeable about coffee, coffee tastings and pairings for coffees. He’s a true gem.
One of my favorite things about this location are the glasses and that the top floor doesn’t have togo cups. It makes it seem more like a real coffee shop.
really a beautiful store. especially like the second floor. how nice.
It looks like it could have been a bar at sometime, seems like a place where everybody would know your name 🙂
Amazing post. I really wish more cities had signature stores like this one. While neighborhood stores definitely fill a demand for regular customers, I would definitely travel out of my way to visit a store like this regularly as well. I’d probably hang out upstairs trying out different Clover coffees, but I wish I had the option.
All I can say is WOW!
So many different aspects that are contrary to typical Starbucks thinking
1. 5000 square feet! Massive. The typical Starbucks is 800 square feet.
2. 2 floors! with separate registers to accommodate each floor. Very cool.
I love the photo with the view looking down into the Clover area.
3. Live Music! Music that is not controlled by Starbucks?/ Unheard of!
4. Massive amounts of power outlets
5. Exclusive use of” For Here” ware on the second floor. Great thinking.Nice touch, and Eco friendly. Is there also a dishwasher on the second floor?
Lovely! I want to go !!
Thanks for the tour!
it truly is the most beautiful and comfortable Starbucks I’ve ever been in. The view of Harvard Square is fantastic! Only problem is the restroom access
‘everyone knows my name’ for sure, in a couple of my stores but especially my “regular neighborhood one. everybody knows my name.
Makes me happy that so many others like this store too! It is totally one of a kind! I know there is nothng controversial in this blog post, but I still appreciate the conversation. Starbucks did such a great job with this store. 🙂
Looks like a great place to either meet friends or spend an afternoon reading/writing.
We don’t have a single coffeehouse in the tiny town I’m living in now. As someone who grew up in college towns and even owned a coffeehouse of my own for a while, I’m having withdrawals!
Tui, from #commenthour
What a beautiful store! You can see a lot of thought went into it.
I assume those are real antlers in the chandelier? (I noticed a manual coffee grinder on the top shelf – like 15th Ave has!)
What a beautiful store, I love how warm it is! Thanks for the post, I have been curious about this one since it opened 🙂
@JennMcP – Glad you like! This was such an amazing store. Thank you for weighing in. I still have one more store review to get up from the the trip to Boston. I will get it posted eventually!
Melody sitting now at Harvard square sb thinking of you and sitting upstairs enjoying people watching and my drink. Anyone in area has to stop by.
@Purple1 – Hope you’re having a great time visiting Cambridge! I definitely want to go back next year. I can totally imagine Harvard Yard turning into a beer and wine store, btw.
Melody having a great and busy visit went back again to Harvard square store and yes can totally see this store as a beer and wine store and one with the new food items too!
Sitting now at another sb store and partner remembered my drink and the way I like it!
Yea!
@purple1 – if you get into downtown Boston, be sure to stop by the Steaming Kettle Starbucks. It’s a very small store, but quite cool. It’s at 63-65 Court Street. The old Kettle is is a 227 gallon teapot from around 1873 and sits atop the door way. It actually puffs steam
CD not this trip but another have been to that store in Boston.
Thanks.
Hello Ms Melody, was reading this past post and was sad to miss you, but to tell you as a former Starbucks partner from Harvard Yard we never did reserve coffee tastings. Apologize that your mislead. 🙁