[[Update December 2009 – I wrote a second “Roy Street Coffee” blog entry here which posted the day before it opened. I went to a media preview event the Tuesday night before it opened, and covered a little more about Roy Street Coffee in that November blog entry. In December, I wrote a blog post discussing the details of the differences between the “street level” stores and a Starbucks-branded store. Look for that blog post here.]]
The rumor for a while has been that the next “undercover” Starbucks will be located at 700 Broadway East, in Seattle, Washington, and is called “Roy Street Coffee“. For those wondering what I am talking about, the first of the “undercover” Starbucks was called “15th Avenue Coffee and Tea” and previously I posted my review of the store here. Howard Schultz, in an interview with Business Week explains why these new concept stores are not called a “Starbucks” with a large part of the explanation simply being that the stores will service beer and wine. Also, you can follow Roy Street Coffee on twitter already! Please follow them here! And click here to follow 15th Avenue Coffee and Tea on twitter! And of course, I hope you’ll follow me on twitter too!
So meet the neighborhood! I realize most people reading this blog are not located here in the City of Seattle, and so I decided to grab my point-and-shoot cheap camera and offer a visual tour of the neighborhood of Roy Street Coffee. Technically, I believe this neighborhood is the “Harvard/Belmont” neighborhood, but it is much easier and more clear to say “Capital Hill”.
Enjoy!
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Hey Melody-
I have been reading your posts on MSI and SBUX Gossip for a while. I realized just the other day that when you write about a bad SBUX experence I go into work the next and coach my partners on what ever it was. Its kind of funny, they have no idea why out of the blue I want to make sure everyone one knows that we will always brew any coffee a customer wants on demand. Its because of you that my store brews bold all day. I’m on the East Coast where we had the cone brew test. We could quickly brew a cup if asked, but because of how hard it always seemed for you, I changed to all day. My customers LOVE it! I have people who drive right by other stores in the afternoon because of it. I gave every partner a new coffee passport and we spent the summer (a very slow time for us) learning about coffee. To have a customer who is so passionate about stabucks makes me want to try just a little bit harder. It can be tought with the amount they throw at us and the customers who just don’t care about people or coffee, but you make me remember what I loved about this job.
I just thought you should know that someone is listening.
PS: don’t give up your quest for bold 🙂
Once again, Thanks! Great Post! It’s so nice to have pictures! It helps people, like me, really visualize the stores and areas.
I think most Starbucks in New England do brew BOLD coffee all day because they realized that customers were requesting it and getting sick of Pike Place Puke.
Oh no not another booze place that is a Starbucks place without the Starbucks name but everybody knows it is a Starbucks place.
Starbucks should get out of the booze business (never should have gotten into it in the first place) and stick to their core business which is COFFEE and COFFEE RELATED PRODUCTS. How does booze relate to coffee?