Friday, December 5, 2014, Starbucks will open the doors to the Starbucks Roastery. Some of you have heard about this already. Earlier this year, I even put a call out for baristas who want to work there.
Located at 1124 Pike Street, in Seattle, the Starbucks Reserve Roastery is not to be missed. I can’t emphasize this enough: get yourself to the Roastery! I was able to tour the Roastery before the official opening and I want to share with you some of my awesome experience.
First off, no matter what kind of coffee beverage you like, it will be delicious and amazing. I tried the Orange Mocha – this is made with a special syrup created by Tom Douglas:
While I visited the store, I caught barista Sean just finishing up a latte, nicely done with latte art! In addition, I tried the special Iced Espresso with Mint beverage. This is incredible. This drink was developed for this store and it’s so amazingly refreshing and delicious. You have to try it!
You might be able to watch the coffee being roasted right before your eyes! A 14-year Starbucks partner, Joshua, roasted coffee and walked us through the entire process. At various points, he pulled out the coffee trier (that’s the scoop-like implement shown in his hands, containing a small sample of beans) and talked about the coffee roasting from green bean to second crack. At the point when the coffee cracks, you’ll be so close to the roaster, you can hear it:
We (I mean myself and various partners who hosted my pre-opening visit) watched the coffee beans come pouring out of the roaster when they were done!
Coffee is stored in a couple of different places inside the Roastery. There is a large storage area hidden behind this hammered-copper silo:
And coffee is stored in these cylinders, above the espresso bar area. This is the coffee that’s ready for your beverage:
I know that card collectors will be asking me about the Starbucks Reserve Roastery exclusive Starbucks card. It’s kept at the register area. You need to ask for it, and load money on it, to get one:
There is plenty of merchandise and freshly-roasted coffee for sale:
By the way, you’ll also be able to buy the famous “Starbucks Micro Blend #11” coffee at this store. Lots of people love this exclusive Starbucks blend.
In the back of the Roastery, in a small room called the “Library”, you’ll find this amazing sign:
The library room (which is like a small meeting room with a community table), has a upstairs viewing level. You can get such an intriguing view of the Roastery from the library:
You’ll be able to buy food items made by Tom Douglas restaurants, including Tom’s famous mini coconut cream pies: (Shown below sitting adjacent to the espresso chocolate mousse.)
Tom Douglas will be operating a Serious Pie restaurant out of part of the Roastery space:
By the way, the smaller roaster shown above (the one operated by partner Joshua in the photos above), will roast coffee that will be served on the premises of the Roastery. There is a larger coffee roaster in the back of the store, closer to the library. The larger roaster will be roasting Reserve coffees that may ultimately be sent to other Starbucks Reserve locations:
There is so much to see. I’ve only captured a little bit of this store with the pictures above. Here are just a few more photos:
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Oh my word!!! This place looks far cooler than I could have imagined!!! Amazing!!!! I’m so obsessed already!!
@CamSpi – You must come see it!! We have to have coffee there together!
Ok so here is another exclusive SB store in Seattle! Melody suggest they add some by me. Wow! Very nice for sure.
Thanks for sharing. This looks like a magical and amazing experience for the eyes and senses.
@Purple1 – I know! But they really test out the big concepts first close to home before they move to other areas. I’ve heard that Starbucks will open a wave of “Reserve forward” or super premium Reserve stores in many places – they won’t be huge like this, but will be an elevated experience for sure! I’ll cross my fingers for one near you.
What a great write up and pictures! Thanks so much!
OH MY GOODNESS. It looks amazing. I so wanted too be there in the morning but I came down with a stupid fever tonight. I can’t wait; Thank you for the virtual tour Melody.. I will hang on to it till I can get there!
I so need that card!
This is so freaking awesome. The attention to detail, the whole design, it is made for coffee lovers. I can’t wait to get to come try it someday!!
@JetBlue711 – I agree!! But I think there’s such an opportunity to re-ignite coffee passion here. I bet a lot partners work in their stores, unaware that these kind of amazing things are happening. I wish Starbucks could give many many many partners a trip to Seattle, because I think there’s something here that can fire up a partner! 🙂 Between this store and 1912 Pike Place, it’s a jolt of coffee joy.
Is there anything special there for partners who visit? I will be coming to Seattle in January and would love a tour. Would gaining the access you did be open to everyone?
Will partners be able to mark out any coffee from the store and will our discount work on their specialty drinks?
Love the idea of getting the partners fired up by sending them to the Roastery!!!!
That looks just awesome! Love the design of the place. (I see a Chemex there – maybe I’ll finally pick one up!)
Melody,
A wonderful posting. Great pictures and enthusiasm. Makes us all want another road trip! Need to get that new card….. Can you arrange that?
My husband would love it if I were to ask you if there will be the Starbucks Special Reserve Kona blend at the Roastery? Thanks!
Thank you soooo much for sharing all of this!! I hope to come out this summer and visit Pikes Place for my first time!! Love this company with all my heart!!! Almost finished with my coffee master program, so the trip will be a great reward! 🙂
Ohmygoodness! It looks amazing! It would be lovely if they could send partners to Seattle to visit places like this! Oh, I wish I could come see this! I can only imagine the flavors and experience. I bet it all just wraps you up in all sorts of goodness 🙂
Thank you so much for sharing this post. I think it is by far my favorite one. I hope to visit here some time soon and enjoy the experience. It looks phenomononal! Oh melody I live my Starbucks dreams vicariously through you. Please do write another book soon. You have amazing insights that we love to hear.
I’m headed to Seattle the end of the month… Gonna have to get to this place!! Squeeeeee!
I was the first person in line this morning to see The Roastery! It was just an amazing amalgamation of Starbucks past, present and future, and a stunning reminder that Starbucks is extremely passionate about coffee, first and foremost.
[…] taking it all at Starbucks super-fan Melody Overton and NBSP; concluded as “amazing”, while a reporter and Time NBSP; suggested that & NBSP; […]
I’ll take one of everything…GORGEOUS
@Becca – I would love to have coffee with you at the Roastery. I remember when we met at East Olive Way many years ago – Was it about the same time as a leadership conference in Houston? The years have flown by – I just know I enjoyed meeting you, and if you’re ever in Seattle, let’s have coffee at the Roastery.
I am a card collector and my roommate is from Seattle and is going home for the holidays. Is there a certain amount that needs to be placed on the cards? Also is there a tasting cup with the letter “R” on it?
Thanks for all your great information on Starbucks. Some day I will make it there.
And he whistled, and shouted, and called all his reindeer by name;
“Now, PIKE! ! now, KATI and DRAGON!
On, KENYA! on YUKON! and TRIBUTE!
To the roof of The Roastery!
Now dash away! dash away! dash away all!”
I enjoyed visiting the space, and am looking forward to visiting again during SCAA2015.