Once again it’s time to look at the Starbucks Siren which is green and has a navel and two full tails! Last year I wrote a blog article about Starbucks stores that still have signage displaying the Starbucks logo from 1987 to 1992. That is, by far, the most rare logo to find in a Starbucks. By the way, the logo is not a “mermaid”. It is a “siren”. Only a few stores still have any kind of artifact displaying this old logo. The first blog post on this topic is here:
Shortly after I wrote that blog post (now 13 months ago) a regular reader (“Rachel”) sent me an email suggesting locations in Pierce and Kitsap counties where I might find this particular old Siren. I don’t know if she is still reading this blog, but thank you again for the help. After some intense driving around trying to find these special stores, we now have this blog entry here, about a year late in the making!
***
I was on a mission to visit these four Starbucks based on the email tip:
Tacoma Mall Starbucks (Store 337) (Pierce County)
4502 South Steele Street
Tacoma, WA 98409
Poulsbo Starbucks (Store 335) (Kitsap County)
19673 – 7th Avenue NE
Poulsbo, WA 98370
Bridgeport Way Starbucks – Tacoma (Store 342) (Pierce County)
3830 Bridgeport Way
Tacoma, WA 98466
Southcenter Starbucks (Store 331) (King County)
333 Strander Blvd.
Tukwilla, WA 98188
Just so you know, all four of the above Starbucks are cafe only. None of them have a Clover brewer. The only one of the four above Starbucks offering the Reserve line of coffees was the Poulsbo location. I have finally made it to all four stores, and this is my report:
Tacoma Mall Starbucks:
I went to the Tacoma Mall Starbucks on November 26, 2010, which was the day after Thanksgiving. The store was insanely busy. Perhaps, in hindsight, visiting this store on the busiest shopping day of the year was not the best move. The line never died down. The store appeared to have 3 store partners working at all times. Despite this, the partners appeared to be friendly and genuinely were taking the day in stride. I got Christmas Blend in a for-here cup and it was hot and delicious. I talked to the shift supervisor working because her store had the finest old logo I’d ever seen (the store has a huge sign right in front with the Siren on it, which I nearly missed because the line was blocking it!). She was tickled pink that her store had such a unique artifact to show off. Much to my surprise, the shift supervisor wanted to take a picture of me in front of the large exterior sign. Against my better judgment, I’ve included it here for all of you to gawk at! I definitely had fun at this visit!
The Poulsbo Starbucks
Today (Saturday December 4, 2010) I got on the Edmonds – Kingston Ferry and took a trip to Poulsbo, arriving at the store before noon after a few wrong turns. Poulsbo is not conveniently located to Seattle. Too much water lies between Seattle and Poulsbo. I arrived hungry, and ordered a tall Christmas Blend in a for-here cup, and an oatmeal too. I knew when I got there that this was at least a partially wasted trip. I looked around and immediately realized that the store has no old logo. It’s a normal Starbucks. This store has forever lost their classic 1987-to-1992 Siren. A partner at the store remembered it fondly and told me that it hung outside as an exterior sign. He said that it cracked recently and had to be removed and that someone from “facilities” came by, and took it away, and it’s been gone 7 months, and cannot be replaced.
This store gets a big A+ for customer service. I was a little grouchy because I was hungry, and immediately disappointed that there was no old logo in sight, and had traveled by ferry to get to this remote Starbucks (the ferry ticket was nearly $12.00). Despite my slight grouchiness, every single partner was full of smiles and truly affable and genuine. I talked to a barista while she was working in the lobby, and she was a black apron and commented that right now her favorite coffee is Christmas Blend. The barista on the bar recognized my name, and when I mentioned the blog he said something to the effect, “oh yeah I heard about the Trenta cup from your blog!”
There are two photos below, one of which was taken by Winter some time ago and is from his starbuckseverywhere.net blog. (Photo used by permission). You can look at the two photos side by side and see that the old logo, memorialized in Winter’s picture, is gone and replaced by a modern logo.
I am mildly annoyed with some random person at “facilities” for taking down the old logo. 😉 Surely we all feel like we’re a little cracked sometimes. I want my cracked logo back!
The Tacoma Starbucks on Bridgeport Way
Today from Poulsbo I drove south on Highway 16, over the Tacoma Narrows Bridge, and into Tacoma, looking for the next antique Siren. My instructions from Rachel on this store were to look for a clock. This store was packed. The line never died down. Most of the time there were only two partners on the floor, one at the register and the other on bar. They never came out from behind the bar during the twenty minutes or so I stayed in the store. I took my pictures but at no point did I identify who I was. It’s not that I didn’t want to, but the store just appeared too busy for small talk. I arrived at roughly around two in the afternoon, and I ordered a Chicken Panini and a for-here cup of Christmas Blend. The coffee was hot and delicious and ready to go. I took my photos, ate my food, browsed on the Starbucks wifi, and then left for the drive north back home to King County. I did indeed find the clock, and drooled over its beauty. It’s a precious antique. While at the register I did ask a partner if she knew how old the store was, and she said she thought it was about 25 years old. (That sounds about right to me).
Southcenter Starbucks
Finally, after visiting the Tacoma Starbucks on Bridgeport Way, I got on I-5 north and headed in the direction of home. On the way, right off of the freeway, I stopped at the Starbucks at 333 Strander Blvd., which is very close to the Southcenter Mall. The store was very busy. I suspect Christmas shopping at the nearby mall had some spillover effect on how busy this store was. I grabbed a hummus plate and asked for a tall Christmas Blend (I forgot to ask for it in for-here ware). The register partner prepared a “pour over” which was ready in literally like two minutes because I did not wait for it at all. She somehow did a super fast pour over, and then rang me up for it, and the hummus plate. I did finally remember to ask for separate transactions (I forget to do that often since my mind is on twenty things at once all related to Starbucks) and she happily did so. The pour over was definitely weak, but drinkable.
I stayed a while, glad to no longer be driving, and chatted with the bar barista a bit. Really, it was very little chatting because I could see that at all times he had a line of cups about five or six deep. The store was friendly, and the experience was fine. I particularly liked the inside of this store. I really like the old coffee stamp images used as wall art, and this store had a ton of those types of pieces hanging on the wall. I took a picture of the Yergacheffe which is a great image because although it is not currently offered in the United States, this image with the goat on it IS the coffee stamp currently used in Europe for their Yirgacheffe coffee offering. (International Starbucks markets often have different core and seasonal coffees than the U.S.)
So the between the two “My Siren 1987 to 1992” blog posts we have found the old logo in use at the following stores:
- Columbia Center Starbucks (Store 101)
- Lynnwood Square Starbucks (Store 350)
- Bellevue – Crossroads Starbucks (Store 340)
- Tacoma Mall (Store 337)
- Tacoma – Bridgeport Way (Store 342)
- Southcenter Starbucks (Store 331)
If anyone finds the old 1987-to-1992 logo in use in their local store, please drop me a line and let me know! I have heard a rumor that there might be one of these old logos somewhere in Vancouver, Canada, but I don’t really know. This logo is always green with two full tails and still has a belly button. And if you are reading this and work for Starbucks in store design or in “facilities” then Melody’s request to you is that you please do NOT just rip these amazing antique pieces down from the store! Please leave them up! Starbucks’ history is important. Well, I realize store design and facilities will just do what they do. Such is life.
Whew. This ended up being longer than I expected. Now it’s your turn…
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Wow! It makes sense that there would have been a redesign at some point throughout Starbucks history, but I had never seen this logo before! I really loved looking at all of the pictures. And I’m with you—I hope they leave these up! Or at least preserve them if they feel they must replace them. What’s great about them is that they’re still recognizable as being Starbucks branded. So really there isn’t an issue of confusing the customers. At least I can’t see that there’d be an issue.
Anyway, this was a really fun post! And now I’ll be keeping my eye out for any vintage logos I might run across! 🙂
I want the wall clocks! 😀
You can use the photos which I took in Tacoma Mall.
http://twitpic.com/3ebcd0 http://twitpic.com/3ebci3
Speaking of Tacoma Narrows Bridge, I have funny story about my mistake. I thought that the traffic of the bridge was free because the road of a side passing from Tacoma does not have a tollgate. But there was a tollgate in the way back to Tacoma, but I did not notice it. I drove on the bridge without entering the tollgate lane. The surveillance camera took photo of me. I received a ticket later. OMG.
Woow! I love these blog posts…
Really interesting to see this logo inside of a mall…would have never expected that.
The clock is also suuuper cool…I saw this one also at a San Francisco store. Think it was the Castro store.
Melody a great thread! Thanks for the taking the time to go to all these stores. The clock totally fascinates me. There is no clock in any of the SB I go to and once I asked them why there is no clock and they told me the SB policy was to not have clocks in the stores! And now I have to look at the logos more closely. I also loved reading about the different approaches to customer service.
NOW I know what I want for Christmas! LOL
Oh what fun and a great thread.!!!! (but, I would find the driving around wearing….I think, at least in this area Chicago)
Before I forget: what was that big box labeled READY BREWER ? on the ? VIA table??? I couldn’t quite see well enough. ?? what was that.
I agree with everyone else, LOVE the clock. LOVE it. and that’s as electronic as I think Sbux should go, btw. (re: the menus, etc)
and of course, the Yergacheffe sign. As you know Melody, there is a large one, same spelling (Yerga) in my regular store, which I somehow really really must must obtain , somehow. I feel sure that Sbux does not value it, probably at all, and it willl just get tossed when they remodel this store. I have a perfect place for it in my foyer going to my upstrs, on a brick wall. oh well…..I do love seeing these stores. and it’s great that you are finding the partners mostly friendly and helpful, etc. (that pour-over that was too-weak..maybe….would’ve had an effect on me. I really want it to be right, and if anything, overkill rather than too weak. BUT, I realize this was not your focus so much and as you said 20,000 things going in your head at once.
As for the Siren, I always keep my eyes open for that one. I have an ornamnet cup that I was hoping might still have her (from early ’90’s?) but, no such luck.
I really enjoyed this read! Thanx, as always, for all your hard work and good information.
what is that Ready Brew big box? (is that…..omg…. assoc. with VIA???) thanx!
ps; I go to a few stores that have all ‘coffee pics’…..I take pictures of them. so much better than some of those absrtact looking weird wall hangings and/or paintings or whatever they are.
Oh I am so sad the one location lost their sign 🙁
On the other hand thank you for traveling around and getting photos for us – I would love starbucks to sell the old sign as a large wall clock – I would buy it!
It’s fun to read the books on starbucks and see the progression of the logo and store looks
I miss the coffee stamps
Great finds Melody! I have not seen the old logo around Chicago, but I would imagine that there are some still in the city somewhere. I do not think I ever had any old logo items, but I used to have all of the old coffee stamp mugs from the mid-1990s.
@denise r – The Hinsdale-Whole Foods Starbucks has a Yirgacheffe sign too – if it ever comes down I’ll ask about it for you.
i dont recall ever seeing those clocks before…i neeeeeeeeeed one! I miss the old siren logo too. Im totally going to keep my eye out now for stores with the old logo. I am dow going to go daydream about starbucks making the clocks available for retail sale 🙂
Wow really cool to see these old logos still haning around. It’s like a treasure hunt because you never know when you might just come across one! Love it!
@purple1 – That sounds like a barista making things up! It is amazing how many baristas spout off “policy” !! I definitely think that from about 1990 to 1994 it was normal for a Starbucks to be designed with a clock on the wall. I’ve seen other clocks that are the current green 1992 to present logo, but again only in these very old stores.
But generally speaking, I know that many retailers don’t like to have clocks on the wall because it is better for them if the customer loses track of time and stays longer in the store!
Melody just came back from my local SB and the logo is the new one. It so happened that the DM was in the store, but he was so busy I didn’t want to intrude and there are times he is chatty and other times very curt but next time I see him will ask him about the clocks. Re your comment about retailers wanting customers to stay longer in the store- I find that sometimes I see partners getting impatient with people that have been in the store a long time. Certainly, it is not often, but it has happened. Wonder if their impatience relates to whether they are just sitting there and not purchasing more drinks or food opposed to just nursing a drink or slowly eating food.
@AmazonV – I felt like you did too! I immediately felt so sad for Poulsbo that they lost something precious! Poor Poulsbo!!
@Purple1 – It’s going to be close to impossible to find these old pre-1992 clocks and artifacts. Like literally close to impossible. There are about 6000 company-operated Starbucks in the United States now, but in 1992 there were less than 250 stores. I just went back and perused my old blog posts on the 1992 and 1993 Shareholders’ reports. In fiscal 1992, 53 Starbucks stores opened including San Diego, San Francisco, and Denver. Those *might* be cities that would have this old siren:
http://www.starbucksmelody.com/category/financials/
But it is really possible that out of the 6000 stores currently operating ONLY the six stores listed above have any old artifact of the 1987 to 1992 logo.
If anyone reading this has tips for me for more stores with my Siren please email me or contact me! I always call it “my Siren” because when I discovered Starbucks (1989) it WAS indeed my Siren!
Great post! This is my second-favorite incarnation of the logo (behind the original). 🙂
You know, Chicago was a stepping off point for Starbucks’ national expansion. It is not only the inspiration for “Gold Coast Blend,” it perhaps is also a place where you could find the old siren…right Denise R? 😉
I have to say that my favorite pic would be the one with you standing in front of the logo ;-D
And that clock is beyond cool!
@ C.D.: yes! but wow, it would take some searching, but not impossible. and re: Gold Coast blend, I did get invited to a ‘media event’ (with a few non-media cutomers, obviously) last spring, I think, at the Gold Coast store…..(on Rush, maybe?) It was too difficult to go but hope to see another invite to something similar…and maybe slightly eaiser to get to…
@Melody I wonder if facilities keeps them somewhere…
@CD i wonder if using melody’s list and store numbers it could be narrowed down to which chicago stores were open at the right timeframe?
@AmazonV – There probably is a big warehouse somewhere which is a treasure trove old Starbucks stuff. Can you imagine????? Wow, that would be HEAVEN to see!!! LOL
Sorry that I have commented so little. I’m so busy with work. And I have a million and one typos to fix and grammar problems in these last two blog posts, and I still have go back and fix them!
Oh my! That really stinks that it was a wasted trip to that one Starbucks! I love that clock, too! What a beautiful artifact.
@CamSpi – Everyone wants a Siren clock now! 😉 I especially love the Tacoma clock w/ green neon around it.
@Everybody in the comments & to all lurkers too:
To everyone who left a comment: Thank you. I got an email from “Rachel” who read the blog post, enjoyed it, and even commented (in an email) that I have an upbeat positive community in the comments. Thank you!
I totally realize from reading the emails I get (people do use the “contact me” form) and from looking at my analytics that like 95% of everyone who visits, drop by, maybe spends a couple minutes reading, and doesn’t leave a comment. I completely appreciate that most people don’t comment, but I am encouraging the lurkers to come out and say hello and say that you are here. This is a great community.
Oh by the way, Rachel too was a little sad that Poulsbo no longer has the antique Siren.
Melody for sure the clock is one of the best artifacts around!!! And I am so happy to hear that realize how great the community is on your blog. Besides the great people that read and make comments on your blog, I will continue to say it is your determination and standards that make the blog what it is. Thank you again.
I’m glad for the comments from ‘Rachel’…she has helped me out before, and been very generous!
Hi Denise! Im on my ipad at the moment. Are we talking about 2 different Rachels? To be honest, Im not totally sure who she is. It may sound strange, but even the comments sometimes I think, ‘should I know you?’. I only know who a few of my readers are!
Wow. These were certainly quite the pilgrimmages! 😀
Wow, wow, wow! I sooo need one of those wall clocks! I wonder if I could have one custom made somewhere? Gonna have to check into that 😀 great post Mel!
@Wongster – LOL The wall clock is a hit! I want one too. I think clocks were pretty common in the early 90s in Starbucks. I’ve seen a few wall clocks of that exact same design with the current logo in very old Starbucks.