This is a store review of the Starbucks located at 9600 Escarpment Blvd., Building F, in Austin, Texas. I am intentionally posting this store in sequence with the previous store review about the LEED Certified Starbucks in Austin.
The two stores tell stories of ownership lessons. In the LEED Certified Starbucks, I never found the home owners.
In this store, we went in and learned that there were brand new owners. And they love their new home.
***
This store visit was “scheduled,” meaning that the store was provided details about my arrival well in advance of my actual arrival. At one point, about six days before I arrived in Texas, I emailed a contact person, providing him my itinerary for store touring. I stuck to that itinerary, and the only spontaneous store reviews were the Starbucks in Bedford, plus a forthcoming licensed store review. I feel that if I notify someone that I am coming, it won’t be a surprise to the store partners when someone arrives and is suddenly taking photos of their wall art. I feel it is courteous to let the stores know in advance that they’ll be featured in a blog article.
Each “scheduled “store was selected for some unique design element in the store. This Starbucks at 9600 Escarpment Boulevard is amazing. It is a two story store. It has both a busy cafe and drive-thru. Although not a LEED Certified Starbucks, the roof of the awning over the drive-thru has solar panels on it, collecting sun energy. The store entrance is flanked by two large rain water collection barrels. The rain water helps to irrigate the roof top garden.
The pictures tell the story of this store.
We arrived exactly on time, and we were greeted by both a bar and register barista. Both smiled, and said hello, and were friendly and welcoming. Coincidentally, both were named Stacy!
My friend (“John Doe”) and I ordered Trenta iced teas, and we headed upstairs. We sat in two comfy chairs facing the roof top deck, which probably is more interesting to look at in spring or summer. We sat chatting away for about forty minutes. Twice we saw one of the two Stacys run upstairs and check for cleanliness.
On her last trip up (round three of her running up the stairs), we stopped her and talked to her. We commented at how diligently she was checking the lobby. Stacy (who in conversation we learned is the ASM) stated that she was a believer in lobby slides, and pointed out the timer she was wearing on her green apron. Before that point, I hadn’t noticed it.
We tried to ask a few questions about the store, but she didn’t know a whole lot about its unique design features. I learned that she had only just become an ASM, and that she had transferred to this store just six or seven days before our store visit. We made small talk for a few minutes, and she mentioned that she was expecting my arrival. But she added something really great, “but if you’re really on your game, it won’t matter when you are coming in to the store.” That is a top-shelf answer. By the way, I want to point out that this store did nothing extra such as a coffee tasting, or sampling because we were coming. Rather, the store was really “on its game.” The lobby was clean. The partners were friendly. The drinks were perfect.
Stacy is an inspired new home owner, ready to make it the perfect third place.
We asked about the store manager, who apparently is new too, and wasn’t in that day.
I am intentionally posting these two store reviews back to back because they are contrasting stories of ownership. The LEED Starbucks in Austin, Texas simply had absent owners when we came by. I have no idea how that store normally appears or engages customers. The two-story Starbucks in Austin had brand new owners who wanted to move in, and make it their own, and turn it into a welcoming third place!
The Starbucks on Escarpment Boulevard gets a big two thumbs up!
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I love this store!!! And especially love the fact you can go upstairs and sit. Melody it sounds like this store truly had their act together and am so glad. Perhaps this should be an example for other stores and corporate SB should take note.
Great store! I especially love the pics of the outside! I think I’d rather the interior looked a little less modern in some ways but overall, really very cool. I love the idea of the 2nd floor, too. I’d be horribly afraid that it could easily be neglected…..upstairs! (which obviously this was NOT) I think alot of stores could use the timer-system…on the lobby checks.
and Stacy (1 or 2) was absolutely perfectly correct in that it shouldn’t matter whether they know anyone is coming….. they SHOULD always be ‘on their game’. I’m glad you had this experience and shared it with us. Too bad ‘attitude’ and customer service cannot always be so easily seen with the naked eye. (as in, when a d.m. or other comes in….. )
I am so happy that there were enthusiastic engaged partners there!
it does sound like a lovely third place and thank you for the inside and outside photos!
I love the two-story layout! What is held in those tuns outside, do you know?
Melody, this is one of the more unique SBUX locations. (It’s also just down the road from me.)
The point you bring up about this store having a better vibe than the other store you visited reminds me of an old school SBUX concept known as “Talking Walls.” Howard Behar, a long-time and since-retired SBUX exec., would visit stores and listen to what the walls told him about the store. I wrote about this in my TRIBAL KNOWLEDGE book…
“The walls talk through sounds and sights, words and music, and energy. A store with a positive vibe will have customers using the tables to chat with one another, to read, and to work. The expressions on the faces of the customers and the employees will be bright and calm, the tone of voice of the people talking will be friendly, warm, laughing. One of those customers may, in fact, be an off-the-clock employee who feels so comfortable in the store, it’s where he chooses to spend his free-time, as well. The floors are clean, the baristas are cheerful to the customers and to one another. Overall, it’s a pleasant and relaxing place to be. A Starbucks location that created this kind of environment was usually more profitable and had lower employee turnover rates.”
Sounds like the walls at SBUX #9617 are saying good things.
What an awesome store and a fine example of how your Starbucks experience should be. Thanks for sharing both experiences so we could see the contrast.
I absolutely agree with the concept of talking walls. It makes so much sense. I fear though that this concept has gone away and it is such a shame. Too bad that this has not been taken up by another SBux employee and reintroduced into the stores.
@JohnMoore – You remind me that I have still been meaning to read your book! I will order it today. I should include it on the list for the Amazon widget. — I did it! I added your book! I love the concept of a “Talking Walls.”
I wonder where Howard Behar is and what he is doing. Somewhere on the blog I have a random story of Winter (the guy on the journey to visit every Starbucks) running into Howard Behar on his travels and being very impressed with him.
@Tobias – Those big barrels or tuns collect rain water which is used for irrigation (we think). I’m not totally positive, but I think that is right. By the way, “tuns” is a great word, not often heard. I love words. I looked it up.
that store looks totally awesome! i love that they are using rain barrels to collect water to use for the garden! very cool! i would love to go visit that store some day!
This is one of my favorite Austin stores! I’m very excited for the spring/ summer as I’m curious to see what the upstairs garden looks like in full bloom!
I guess I don’t keep good enough contact with your blog. If i had known youwere going to be in Dallas, I would have driven the three hours to come meet you and buy you a cup of coffee.
That is such an awesome store! THANK YOU Melody…:D 😀
I just love the outside of the store…and the inside makes me kinda think of a fabric or something due to the big pipe going thru the room. Really nice interior!
thanks for the posting today. Yesterday’s bummed me out–Starbucks and its employees work so hard and the “emptiness” I felt after reading the post just sunk my heart. Today I’m “stacey-fied” and lifted.
I think that this store is amazing! I love that the drive thru awning has solar panels and is so huge! I bet no one gets wet during the rainy days! Also, I wonder what plants will be introduced to the roof garden when it gets warmer…I can’t wait to find out!
Nice Pics! I think the layout of this store is awesome. It’s great to see something different in a Starbucks. I too like the idea of that second floor. All i can say is “COOOOL!”!
Interesting utilization of a narrow space.
The devils advocate in me wonders where the elevator is for the second level (ADA requirement exemption?) and the barrier to prevent the juveniles from jumping over the rail and throwing things on the folks on the ground flood. 😉
Melody, I can’t wait for you to do your World Tour.
@DadCooks – Since there is downstairs seating, and there is no actual need to go upstairs (the restrooms/ registers/ ordering area are all downstairs), I’m not totally sure there is an ADA requirement. Don’t quote me though. Disibilities law definitely is not my forte.
There won’t be a world tour. I’ve decided that I don’t like writing “store reviews.” Lessons learned, the HARD way. The problem is that if I write ALL glowing reviews, I look like I have zero credibility, and it gives a false image that every store is perfect all the time. I hope we all can admit that that just isn’t the case, and I should be honest in what I write here. Negative store reviews bring people down, and can make people feel like they should be defensive, point fingers back at the author, or simply make people angry. I’ve decided that store reviews are nearly a lose lose proposition. You can’t win if you NEVER write something critical, and you can’t win if you are critical.
I remember when Juan Valdez was writing store reviews and he was often attacked as being too negative, and just there to poke apart stores: I thought that because all he did were “surprise” visits, that that element could be eliminated if I took a different approach to store reviews. I am not there to grade the bathrooms.
But it doesn’t matter. In the end, I’ve learned the hard way, store reviews are bad news. I will finish up the tour of Austin, but unless I am specifically invited into a store to feature its friendly partners combined with unique design, there aren’t going to be more store reviews.
Wow, Melody! This store is stunning! It looks big, bright and airy.
I enjoy your store reviews, so I’m sorry to see that you won’t be writing those, but I understand why. Hopefully, you’ll continue to meet standout partners and find unique stores and tell us about them.
This is an interesting store. I want to watch the interior of this store more.
Melody am so sorry to hear how difficult it is for you to do store reviews. I think you have been quite fair and open re reviewing them and hope perhaps you do not stop doing them, but just include them in with other threads. As others have said, both good and bad have to be put out there.
This is one of my favorite Austin stores. I could see myself sitting upstairs on my laptop for hours.
When I was there about a month ago, I asked about the tuns, and they said exactly what you assumed. They collect water for the irrigation system for the plants. I love learning about cool designs Starbucks utilizes in its stores for “green” environmental concepts.
@camspi (or anyone else that lives nearby) – maybe you could snap a pic in the springtime so we can see what it looks like!
Thanks, Melody, for the review. Very cool.
I would love to see a pic of the roof in the spring!
@Denise timers are always supposed to be used…
@CABarista: I believe you but they are often ignored, in many places, if they are using them. too bad…..
8:20A (CST) widget m.i.a. ?????