The Starbucks “partner store” is a merchandise store with items not available at any of their actual coffeehouse locations. There is an online “partner” store which is only open to partners. (Starbucks calls their employees “partners.”). And there is one physical “partner” store located in the headquarters. This blog post is about the one store actually at the headquarters, not the online store. For those who don’t know, the address to the headquarters is as follows:
Starbucks Coffee Company
2401 Utah Avenue South
Seattle, WA 98134
Up until recently, there was no easy way to go shopping at the “partner” store. (From this point on I will call it the “merchandise store” because that is what it really is.) It used to be that to go shopping there, you required a corporate escort to host you. I’ve heard this was true whether you were a customer or a partner! The merchandise store saw the need to open up their location to more people by relocating within the headquarters to a location that no longer requires a corporate escort. On March 8, 2011, the merchandise store re-opened brand new on the 8th floor of the headquarters. It is now immediately adjacent to the reception area (the north side of the reception area) and easily accessible to anyone visiting the headquarters.
I wrote about the merchandise store before in a previous blog post about six months ago:
Stuff you might find at the partner store – previous blog post
The new partner store is all new in every way. It is in a new location (no longer buried deep inside the corporate headquarters), and it has tons of new merchandise with the new logo on it. You can find water bottles, t-shirts, coffee mugs, books, notebooks, pens, an umbrella, a jacket, a grocery sack, magnets, key chains, and much more. I bought some pens, the grocery sack, and an umbrella too. I particularly like my umbrella! It’s a great simple design and it’s a fun thing to have. I am showing off my umbrella for all of you in the picture that goes with this article. (Photo taken at the 7th and Pike Starbucks downtown.) They say real Seattleites don’t use umbrellas. 😉
I have to be honest that the day I visited the partner store, I wasn’t really thinking about a blog post so I only took a couple of photos. Nonetheless, if you are visiting Seattle, this is definitely a Starbucks must visit idea! I just wanted to announce the change of location and show off the few pictures that I did take.
((Edit on 4-2-11:
I realize from comments and tweets that I wasn’t clear in this blog article. This store is open to the public now. That is the big change as of March 8, 2011. The Starbucks headquarters operates Monday through Friday, normal business hours. Visiting this merchandise store would mean that you go visit the headquarters when it is open. Go all the way up to the 8th floor reception area. Look for the store’s entrance adjacent to the reception desk. Hope this helps to clear that up.))
Enjoy!
Edit on May 9, 2011:
I just used my Starbucks reusable grocery sack over the weekend and thought I would share a photo of it here. I got it on this trip to the merchandise store, which was the same day I took the photos above:
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@Froggy — partners *DO* receive a 30-percent discount? If they do, this is new. The prices were never subject to partner discount in the store’s previous (behind the SSC doors) location, even though the public (via escort) could still shop there.
Personally, I’m not 100 percent thrilled that the store is open to the public, but I am content with it just being in Seattle and no more locations since it is publicly accessible. IMHO, most of the merchandise sold at the store represents the brand in a sense that — even as a large corporation like Starbucks — one would think they would only want their partners/employees using it, so it doesn’t get abused. Is the apron quickly becoming the *only* thing that is strictly “partners only”?
I don’t mind at all that the store is open to the public. If there are passionate Starbucks enthusiasts who would like to buy Starbucks t-shirts, pens, mugs etc. then they should be allowed to. Think of it is more advertising for Starbucks, and as partners, we should be flattered that there are customers out there who WANT to wear these t-shirts, polos and use those umbrellas.
@Mr: There are a lot of things that are partner only. Think about the Howard Schult’z latest book for example, there is a special partner only edition of that. And what about partner cards? Access to starbucks.com/partners? The store portal? Green apron cards?
The only Starbucks apparel I have is my Starbucks jacket (windproof and waterproof) which I got from Starbucks coffee gear. And only partners have access to that; I think the site has changed now anyways.
@ Melody, I am in Seattle now. I went to Starbucks Center today and bought a lot of things at the partner store although I am not Starbucks partner. Not only the mugs that I collects but also t-shirts, pens and etc.
Moreover, I also went to 40th floor of Columbia Tower that you advised. That’s great view of Seattle.
Thank you so much for your great recommendation here.
@Annop – Fantastic! I hope you are enjoying your vacation here in Seattle. Sorry that the weather is not better for you. This is one of our colder Aprils! Please keep us posted about your trip here.
~Melody
Woww the store looks like it has some really cool merchandise, I am going to Seattle for the first this summer, my boss is taking me, so that will definitely be one of the places I will go spend money at
@DD – yes indeed the physical partner store at the headquarters is a kick! Love it! I was just there about one week ago, and bought a gift for a friend, and a new little thin jacket for me, and more pens. The merchandise changes now and then, but I have never been disappointed! Tell them you saw it here! 😉
It’s amazing but this blog post here is only about 7 months but already a little dated, though it may still give you some Seattle-Starbucks vacation ideas:
http://www.starbucksmelody.com/2010/11/06/top-10-coffee-vacation-in-seattle-ideas-starbucks-trabantcoffee/
It never ceases to sound amazing every time i read it 🙂
hello I am a partner from Mexico , I`m visiting next week seattle just to see the store and know the first starbucks I am so excited. but there is something I have to know before going? thank you
Hi Sara! Welcome to Seattle soon! Right now the weather is nice and cool. The store at 1912 Pike Place is always busy. Always. I suggest getting there pretty early in the morning. I have a blog post on it here:
http://www.starbucksmelody.com/2010/07/15/the-first-starbucks-1912-pike-place/
^ Be sure to say hi to “Chad” the manager. He is such a nice guy, and tell him Melody says “hi” again too. 😉
http://www.starbucksmelody.com/2010/11/06/top-10-coffee-vacation-in-seattle-ideas-starbucks-trabantcoffee/
^ That blog post is now a little dated but it gives you some ideas on things to do. I would definitely try to get to Olive Way and/or 15th Avenue Coffee and Tea if you can.
http://www.starbucksmelody.com/2010/10/17/introducing-the-first-starbucks-with-a-beer-and-wine-bar-1600-olive-way-seattle/
^ That is the blog post on Olive Way, which by the way, has a ton of photos. Heck, if you look hard, you can find Howard Schultz in one of the pics.
So check out the article on 1912 Pike Place and meet “Chad” and get to Olive Way! The store manager of Olive Way is “Gayle” who is also a terrific person.
Thanks for dropping by the blog! Come comment again soon. 🙂
Melody
Do you think the online store will ever open to non partner? I don’t get to Seattle much. In fact, I’ve never been there.
Hey! I just flew into Seattle from NC and because of your blog I took a trip to Starbucks HQ. The guy on the 8th floor shop was super nice and totally knew who you were. Thanks for the recommendation!
@Denham – That is awesome to hear! Hope you found some cool merch items to take home to NC. The guy who runs the 8th floor Coffee Gear store is super nice. I love stopping by and chatting with him. (Please “like” this blog’s facebook page, if you haven’t already – maybe you already have – http://www.facebook.com/pages/StarbucksMelody/180068562003180 ).
Do they have shopping online? I live in Nebraska and I would like to order few items for Christmas.
Hi Leslie – This blog is about a decade old (just under) and this story of mine dates back about 7 years ago. There is no longer any physical coffee gear store open to the public, and there’s no way to shop online if you don’t work for Starbucks. Sorry.