Starbucks Sorbetto: The 2008 delicious test product that didn’t make it.(A piece of Starbucks history)
Starbucks‘ Sorbetto is long gone. It’s never coming back. It was briefly tested in a few stores north of Seattle. Then it moved to a widespread test in Los Angeles…
Truly a miscellaneous Starbucks Melody blog post. Via launch day.
Today is the launch of the Flavored Starbucks Via. I’ve mentioned it in previous blog posts. There are four flavors: Caramel, Cinnamon Spice, Mocha and Vanilla. I went into my…
A Starbucks history lesson: Bottled Starbucks Mazagran
Fifteen to sixteen years ago, Starbucks launched a bottled beverage called Mazagran. Through a partnership with Pepsi, they sold a bottled coffee soda in grocery stores. The “Mazagran Spice Blend” soda was the…
The 1993 Starbucks Annual Shareholders Report
Starbucks first incorporated June 26, 1992, and since then, as a publicly traded corporation, has produced an annual report every year. I had a previous blog entry where I uploaded…
Starbucks Via Ready Brew launches in Japan on April 14, 2010 and letter from Howard Schultz
The high quality coffee in an instant, Starbucks Via Ready Brew, launches in Japan Wednesday, April 14, 2010. Japanese customers finally get to try and experience this amazingly easy and…
Howard Schultz promises partners a better Starbucks experience in the future
This month, tens of thousands of Starbucks partners (Starbucks employees are called ‘partners’) will take a survey about the current quality of the partner experience. The feedback will be used…
Starbucks Espresso Excellence – exactly 2 years later [Open Thread]
On February 26, 2008, Starbucks closed all company-operated Starbucks for a massive “hard reset” of baristas by retraining them on the perfect espresso beverage. For about three and a half…
The 1992 Starbucks Corporation Annual Report: The first report online with letter to Shareholders from Howard
On June 26, 1992, Starbucks corporation was born. Here is your chance to browse through every page of the first annual shareholder report, in its entirety. The very first annual…
Goodbye Dorothy Kim, Starbucks EVP Global Strategy
Dorothy Kim, a Starbucks partner since 1995, leaves Starbucks. And here, so I hear, is Starbucks’ goodbye letter to her: Dear Partners, I would like to let you know that…
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