The book Onward: How Starbucks Fought For Its Life Without Losing Its Soul is coming soon.  The official release date is March 29, 2011.  The book chronicles the Starbucks transformation…

Dear Readers, As of today, this blog now has a widget to sell books through Amazon.com.  I’ve been running a completely non-monetized blog for about eighteen months.  I doubt I…

The Seattle’s Best Coffee giveaway is over.  There were a grand total of 113 comments, although I did not count my own comments in the running for a prize.  I…

Let’s briefly revisit the Starbucks Digital Network.  The last time I wrote about the Starbucks Digital Network, it was new, having recently been launched in October 2010.  If you are…

Today (January 5, 2011) Starbucks unveiled a new logo in celebration of their 40th year anniversary.  I received an email earlier this week inviting me to attend an event happening…

I rarely do this, but I frequently get asked why I have this blog and what I am doing with it.  There are a million blogs about Starbucks. I’ve found…

Starbucks has a method of getting feedback on store visits through a website called MyStarbucksVisit.  Randomly the register will spit out a survey receipt with a website address on it,…

Today was the Starbucks Biennial Investor Conference in New York City.  Speakers included Howard Schultz, Cliff Burrows, Michelle Gass, Jeff Hansbury, and Troy Alstead. This morning I tweeted a few…

Starbucks has launched a “Starbucks Community Service” website for partners only as a place to get partners involved in volunteerism in their local communities.  (Starbucks calls their employees “partners”.)  I…

I started this thread to talk about creative drink combinations at Starbucks and then decided it would be fun to do a totally open thread.  Please feel free to talk…