What is My Starbucks Rewards one-to-one marketing? Why did my friend get a different offer than me?

My Starbucks Rewards uses one-to-one marketing. This is important to know. What is one-to-one marketing? It means that different My Starbucks Rewards members receive differing offers. There are NOT universal offers. I cringe when I hear a partner (or a customer) say something like, “MyStarbucksRewards members are getting bonus stars on Oprah Chai right now.” […]

Cute Concept Starbucks Drive Thrus: Westminster, California

Cute Concept Starbucks Drive Thrus: Westminster, California

Last July, I mentioned that Starbucks operates a small number of concept drive-thru stores. They are either designed with shipping containers or with pre-fab construction. Out of the thousands and thousands of Starbucks in the United States and Canada, less than twenty-five are built with these unique drive-thru designs. This article features the Westminster, California […]

Take This Starbucks Quiz! How much do you know about Starbucks?

Take This Starbucks Quiz! How much do you know about Starbucks?

Today (January 22, 2015), Starbucks announced their first fiscal 2015 quarterly financial data. Anyone can stream these investor conferences at investor.Starbucks.com. Howard’s portion of the investor conference call was dense with information. I wondered how much of this trivia you already knew! Try your hand at this quiz I created – every single one of […]