Starting February 17, 2015, you’ll be able to order coconut milk for your favorite Starbucks beverage. Starbucks has been testing coconut milk as a dairy alternative for about one year. It began as a small test in the Portland, Oregon stores. By summer 2014, Cleveland, Ohio Starbucks stores added coconut milk. All the gossip I […]
Last Saturday morning, I went to the Starbucks Reserve Roastery and Tasting Room, and hunkered down for a bit, writing my second book. The first was Tales of the Siren: A StarbucksMelody. As I sat writing, a Portland photographer, Ari Hiller, took photos of the store. I sat working, unaware of him, who he was, […]
My Starbucks Rewards uses one-to-one marketing. This is important to know. What is one-to-one marketing? It means that different My Starbucks Rewards members receive differing offers. There are NOT universal offers. I cringe when I hear a partner (or a customer) say something like, “MyStarbucksRewards members are getting bonus stars on Oprah Chai right now.” […]
It’s time for the 12th Man Seahawks Frappuccino at Starbucks! Okay, it’s not quite a deep blue and green, but it’s the closest you can get at a Starbucks. This fan-favorite Frappuccino will be offered as a promotional item January 30th – February 2nd, and is offered only in the Grande size. It’s priced at […]
Last July, I mentioned that Starbucks operates a small number of concept drive-thru stores. They are either designed with shipping containers or with pre-fab construction. Out of the thousands and thousands of Starbucks in the United States and Canada, less than twenty-five are built with these unique drive-thru designs. This article features the Westminster, California […]
This is your chance to enter to win a Starbucks Reserve Roastery and Tasting Room card, loaded with $50, and an assortment of goodies, all from the Starbucks Coffee Gear store.Your goodies are seen in the picture – pencils, keychains, and card holder, and a Starbucks logo brown tote! You can register the Reserve Roastery […]
You may have seen in the news that Starbucks was planning a store manager leadership conference, to be held in Orlando this year. Howard Schultz has written a letter to his partners detailing that this leadership conference has been canceled, and that instead Starbucks “will reinvest the money required to host this one-time event into […]
Today (January 22, 2015), Starbucks announced their first fiscal 2015 quarterly financial data. Anyone can stream these investor conferences at investor.Starbucks.com. Howard’s portion of the investor conference call was dense with information. I wondered how much of this trivia you already knew! Try your hand at this quiz I created – every single one of […]
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I took a trip to the Starbucks headquarters today. The building is always stunning! I dropped by the Starbucks Coffee Gear store and noticed some new key chains featuring a wooden etched siren. As a reminder, the Starbucks Coffee Gear store is open to the public. I strongly suggest this article on Starbucks places you […]