Located in the heart of touristy San Juan Capistrano, there’s a beautiful Starbucks in an old historic building across the street from the Mission San Juan Capistrano. I picked this store for a store review because lots of people come to San Juan Capistrano to visit the Mission, and especially for the annual Swallows Day Parade. The old historic building that houses this Starbucks has been here since the turn of the 20th century. My understanding is that it started out as a mechanic’s shop in the early 1900’s, and then was a greasy spoon (“The Capistrano Cafe”) for a long while, and at one point became a Deitrich’s Coffee, and finally a Starbucks.
One thing that is quite remarkable about this Starbucks is that there is no hanging Siren anywhere. No lovely green logo hanging anywhere. In order for Starbucks to get this site, the City of San Juan Capistrano required as much preservation as possible of the historic building. The motto of the City of San Juan Capistrano is “preserving the past to enhance the future.” The register partner who greeted me was Madeline, a three-year partner. If you come to this store you’ve got to meet her! She knows the “swallows story” and a tremendous amount of history about this area.
I ordered a lemon loaf, bold pick coffee in a for-here cup (“Anniversary Blend”), and a Venti Black Tea with Orange Mango. Borrowed-partner Melissa (from the Dana Point Drive Through store) on the bar made my tea drink, and thought it sounded like a good one. I pointed out to her that all the best beverages start out as partner creations: I got the idea for that drink from a partner in downtown Seattle. The partners chatted with me a while. Madeline told me that her favorite coffee is Anniversary Blend. My brother and sister-in-law met up with me at the store, and so Melissa (who came out from the bar to say hello) got to meet my family. Eventually my sister joined us too, and it was an entire family of Os camped out in the comfy seating.
I managed to arrive at the store at the peak of the rush of customers. It looked a little chaotic but the store handled it perfectly. I imagine this is a challenging store to work at because of the constant flow of tourists from the Mission. By the way, while visiting San Juan Capistrano I went to the Mission too because it had been years and years since I had been there. A few of the photos below are from the Mission.
My brother ordered a Venti Mocha and thought it was fine, though he’s not a regular Starbucks customer. He thought it was strong! My sister-in-law drinks decaf pumpkin spice lattes. We had a great visit. I spent a lot of my time hanging out with my family so I didn’t do a good job of paying attention to whether there were lobby slides going on, but it looked to me like the store was maintained clean while I was there. Just before my brother arrived, a young barista named Aaron came around with a tray sampling the pumpkin spice scone. I like the icing the best on it! Right before we left, another barista came around sampling the Pumpkin Spice Latte. There was a lot of sampling going on, and I commented to my sister-in-law that I wondered if they were doing that because of my visit (I really don’t know. It seems unlikely but it could be possible). My sister in law commented that the barista with two dark braids sampling the pumpkin spice lattes is really friendly and often there, and my sister in law further commented that this Starbucks “was the best of the San Juan Capistrano Starbucks.”
It was a lovely visit, and I recommend you stop in and check it out whether you’re a local to the town, or touristing to visit the Mission.
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On a new topic, I want to mention a brief visit that I had to store #5900 also located in San Juan Capistrano on a different part of Ortega Highway. I’m breaking my own rule of never writing a negative store review, but here it goes. On Monday the 27th of September I arranged to visit the Starbucks with “Refreshers” in San Diego. I was driving on I-5, and after a change in plans, decided to stop in San Juan Capistrano to again visit my brother and sister-in-law. I got off the road and stopped in Starbucks #5900. It was blazing hot out but the store’s air conditioning was working just fine. I decided to stay a minute, killing a little time while my family was still working at their jobs.
At about 4:30ish in the afternoon I walked up to the register and ordered a tall bold pick of the day. The barista grabbed a paper cup and headed to an urn with a red light on. He put the cup underneath the urn and poured a cup of coffee. He then took a big swig. I went from calm to sudden alarm in a flash.
I called out immediately, “Hey you just drank the coffee! Why did you do that???”
The barista, in a totally calm voice said, “I was just testing the coffee to see if it was still okay to serve.”
I was shocked. I might have blurted out, “That’s why you follow 30 minute timers!” I looked around and saw no signs of timers. Another partner walked over to the register and offered to give me coffee for free. This now began a new round of tension and unpleasantness. I don’t know why giving something for free “fixes” a problem, and then I insisted on paying for the coffee. The barista who drank the coffee said it was not okay to serve and he’d need to brew a fresh pot. There was a round of arguing at the register where I got my way and was permitted to pay for the coffee. I stopped arguing, realizing they’re never going to acknowledge to anyone that they weren’t using timers. Actually, it’s human nature to be defensive and protect your own interests: For all I know they may say terrible things about me, but the bottom line is that I was assured that the problem would be fixed and that’s all that matters.
Finally I got my coffee and I stayed a little longer and drank it. While other things in the store might be going right, and this might have been a fluke visit, this store gave the apparent impression that they had given up on the use of 30 minute hold time timers.
I complained immediately. Literally twelve hours later, first thing on Tuesday morning the 28th, the District Manager for #5900 wrote to me apologizing for the visit and assured me that the situation would be corrected. All I want is the store to use timers. I have no doubt that if you’re using a 30 minute time, there will be no reason to take a big swig of the coffee to check if it is okay to serve (and assuming that other standards are being followed too.)
Given the extremely fast response by the District Manager, I am encouraged and trust that the situation will be corrected. Maybe next time I’m in Orange County I will stop back into this store and see how things are going at it. So I want to make it clear that this Starbucks visit has a happy ending to it.
I didn’t take any pictures of this store while there. The copyright holder for the photo for Starbucks #5900 is Winter, (produces the blog starbuckseverywhere.net) who gave me permission to use it. Thank you Winter.
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This trip to Southern California produced a total of three store reviews: (Eventually all of the links will work, but some of the posts below have not yet been published)
- Store review: Meats & Tustin Ave., in Orange, California: Store reviewed early morning of 9/26 – Spontaneous visit.
- Store review: San Juan Capistrano – Across from the SJC Mission, with a mention of a store on Ortega Highway. (Store review of #14023 late morning 9/26 – planned visit; and a mention of a spontaneous store visit #5900, late in the day 9/27).
- Store review: Friars and Mission Center Road, San Diego California: Melody tries the test “Refreshers” beverages. (Store reviewed on 9/27 – Planned visit to try the “Refreshers” test beverages.)
If you like reading about store reviews, check out this link here for previous blog posts at StarbucksMelody.com featuring stores:
And now for some beautiful pictures of Starbucks store #14023 (and a couple of pictures of the Mission):
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Melody what an interesting contrast of store experiences. I would sit down at the first SB in a heartbeat and it sounds like it is a very community and focused store. As for the second store, wow how awful it was and it seems like they need more training. Glad the DM responded the way he did. It always amazes how different the SB stores are from appearance, training, attitude, etc. Really wonder if SB needs to go back and do a rework on their training.
Just curious, why don’t you do negative reviews? I can see reasons why, but I’m curious about yours. I don’t like writing bad reviews, but if I write about the good, I think it’s only fair/beneficial to write about the bad.
Meldoy: You ARE so famous! and treated as such, as you should be! More on this thread soon, just wanted to comment….you are so busy! Mybest best friend is in town for a few days and we went to Streets yesterday and she had her first Clover……(Galapagos). She totally loved the Clover, and the store.
I will come back to comment on your store visits here.
Mike I think Melody has been fair and honest with her reviews and has written threads on both sides of the issue. I just think she prefers to be positive but there is no question that she says it the way it is. On another point which I forgot to mention in my earlier post- the partners went around with the samples from table to table? Wow what service. Also, curious you haven’t convinced your brother how great SB is?
@MikeCrimmins – Quick reply to you but I have to hurry and get ready for work. My entire attitude about this blog is that I want it to be “uplifting” and positive. Negative content may quickly degrade into bickering in the comments, and I don’t want that. I want a sense of community.
However when all is said and done, I won’t lie and at times I’ll be critical of Starbucks, and I tell my stories truthfully. If I get into a store and really something strikes me as out of whack (as in here) then it may end up on the blog. Though the store visits which aren’t “legendary” or just “ho hum” normal visits don’t usually end up being blog articles.
Melody. I have to say that it makes me trust you more when you write a negative review. Meaning that you are not just a Starbucks voice box. Plus I think you will gain more credibility not only with your readers but also with Starbucks (in the long run). At first they won’t like it BUT in the end they will realize that your voice is a good indication of where their brand stands with their core customer base. I don’t think you have to sacrifice community just because you are being honest. If anything it will help build more. I think it’s possible to stay positive while writing something “negative”.
Anyways, Love your blog and articles. – This happens to be my favorite one so far. 🙂
Jason Coffee
Coffee Cup News
Those stores are just beautiful! Wonderful! Amazing! I love the design so much…great that you shared your store experience with us! Thank you!
I agree with Jason that you will maintain your community even with the negative point of views. Your comments are always on target and to the point and only from my perspective create community not divide community.
Oh, this brings back wonderful memories. Of course, I stopped at the San Juan Capistrano Starbucks (may have been a Diedrich’s then), after taking my Cub Scouts on a tour of the Mission. Bought ’em all hot chocolate, and proceeded to tell them all the ghost stories I knew about the Mission and haunted Los Rios Street (behind the train station.). That has got to be one of the lovelier Starbucks locations. SJC is such a cool little town.
Very pretty store…you find the coolest interiors of stores! I noticed they still have the older espresso machines…the Starbucks in Oahu I visted still have the older ones too.
My picture is obviously very old, because if you zoom in to the large image (on my site), you can see a brewer with a timer through one of the windows.
I cannot believe he took a swig of coffee to see if it was alright, and then was too stupid to admit to it!!!
It could have been worse.
He could have taken a sip of coffee and then handed that same cup to Melody!
I really enjoyed reading your comments Melody and don’t ever be embarrassed about writing a negative comment because it can be a learning experience.
That incident in the second store is appalling. All I can say is WOW…
Imagine if it was Uncle Howie there and that “partner” had done that in front of him…
@BostonStarbucksRebel – I wonder if they would even recognize Howard? Some of the really old photos of him hardly look like him anymore.
First off, I just want to say that these pictures are stunning. This store looks incredible.
Second, I really enjoyed reading your review of the San Juan Capistrano store. Clearly, those partners are dedicated and passionate. It’s always nice to hear about such positive connections made in any Starbucks store. Great review.
Finally, the lack of timers in the #5900 store definitely seems problematic. Thankfully the DM responded to your complaint immediately. I hope the problem has been resolved. Keep us posted if you ever return!
Great post and nice writing.
@sbuckspassion
While I agree that it’s a bit bizarre that he tasted the coffee before serving it, I just wanted to make a couple points.
1)It is an expectation that partners taste espresso shots routinely to check for quality. Brewed coffee quality is ostensibly guaranteed by our brewing starndards, but maybe this partner was just confused.
2) Ever since the inception of the Brewed Coffee “Better Way” we no longer keep timers for each urn, but brew on a cadence that guarantees each batch will sit for no longer than 30 minutes. Stores are therefore expected to keep only a single brew timer and not a hold timer for each urn. In other words, you should only see one timer for brewed coffee regardless of the amount of urns in use.
Wow! Alot of the comments are as interesting as your post Melody! The pics of the Mission store are beautiful! What a gorgeous place! As for how they treated you (with ‘treats’), I would hope they happened to be doing that anyway altho you probably did put a little spark in them!
The second barista-tasting-coffee store was also amazing, in its own way! Sadly, I’m guessing maybe 50% of all Sbux stores are now mediocre, in all ways, compared to a few yrs ago and definitely compared to quite a few yrs ago.
I, too, would want you to write about what you see, ‘negative’ or otherwise. Anyone who has read much of you certainly can see your passion and love of Sbux!
@AmazonV – I know you haven’t yet commented in this thread but I know you’ll see this. Following up on our in person conversation: We chatted about the guy who visited 171 Starbucks in NYC in one day. I’m following him on twitter: @mmalkoff.
I need to fix some typos and I have some non-working images too, which is weird.
@DeniseR – My preference would be to say in every single store review “wow this store is legendary and everything was perfect”. But once in a while, that’s not the case. And as JasonCoffee correctly said, this site would have zero credibility if I did just that.
@SBsmooth – Thanks for dropping by the blog. Maybe he was confused. Still odd. In any event, I’m assuming the problem is fixed. Probably the store sells very little coffee and should use a pour over in the afternoon. It would be nice to hear from Starbucks one more time about this, but oh well. Next time I’m in California, I think I am going to make a point of reviewing all three San Juan Capistrano Starbucks. I want to see where they’re at 6 months from now or so. I make a couple of trips every year to California.
I can not believe a partner would do that – if there is any doubt I just begin to brew a fresh batch and then offer to give you the fresh batch at no charge.
I do agree that it lends extra credibility to the blog when all posts or store reviews aren’t positive. I mean I would love to hear that every experience is outstanding but I think the further away from Seattle you get it becomes more hit and miss with a few stores. I know there are plenty of legendary stores all over the US but you can’t be at 100% odds all the time. Thanks for the store reviews, I love seeing other stores!
@Hayley and @Diele –
I actually think that most stores get it right. And you’re right that if there is any doubt all you do is just offer to brew a new batch. I took a road trip to Northern Calif early this year. This blog post here discusses it:
http://www.starbucksmelody.com/2010/03/25/legendary-lives-in-eureka-california-starbucks-store-5970-store-review/
^ I mention in passing stopping into a Starbucks in Crescent City, California. I swear there wasn’t another Starbucks for miles, and it felt like I was lost in a small town. I didn’t really blog about it, but the Crescent City partner did exactly the right thing: She didn’t know me from Adam and says, “Gosh I think we need to brew a fresh batch. Do you mind waiting a few minutes?” – It was perfect, and of course I insisted on paying. The Northern California market appeared to have their act together.
@Hayley – You might be disappointed at tomorrow’s blog post: It is a glowing review of the Meats & Tustin Avenue Starbucks. 😉
Having experienced a few Northern CA SB stores, I can say for the most part the baristas are really nice. There is a great SB in Palo Alto. It still amazes me how different every SB location is even within the same district. For sure Melody you can write a book about being a customer at Starbucks.
I agree with Hayley about the further east you go……. that’s NOT to say we don’t have some great stores over here, but….I think the ‘Seattle’ factor trickles down in the west.
Personally, I don’t think Sbux puts as much into these stores ‘over here’, IN GENERAL . Meaning totally NOTHING against anything ‘west’, just look at the list of cities that they chose for ‘city tumblers’. “Austin” ??????? NOTHING against Austin, but seriously…..I don’t get who chooses what. or why. (sometimes)
It’s ok Mel 😉 You’ll just have to lump that into the ‘Hayley loves store reviews in general’ category! Actually, I had a pretty great experience at a local Starbucks today…not my usual store. Very good intuition by the barista on bar!
@Hayley and anyone else who is interested: There will be a small number of blog prizes associated with tomorrow’s scheduled post about the Starbucks in the City of Orange. The instructions are in the last paragraph of the blog post.
I really do think you should consider writing a book about all of the different stores – perhaps a coffee table book with images like the ones in this post. I think there is a real interest amongst Starbucks fans to see the differentiation between stores, especially after the mass “cookie-cutter” expansion of a few years back.
Perhaps it could be a joint effort between you and Winter.
Again, great photos! What a beautiful store!
NOW your tweet a few days ago makes more sense lol! Thats crazy to drink the coffee then tell you its ok 🙁 i have to admit seeing the scene in my head made me chuckle. Im glad you set things straight. Its things like that that start pulling from standards o quality. Timers are more safe especially when dealing with a coffee that is very branded (hope this makes sense) and im glad it turned out well in the end. I would love to see a followup review!
I agree a followup review would be so nice especially to see if the DM made any changes. I often wonder how much time and attention DM pay to each store given they have so many in each district.
@purple1 and @darkkatpouncing – I am pretty sure there will be a follow up review at some point, even if it is several months away. There are 3 Starbucks in the City of San Juan Capistrano, and I like to do one blog post possibly hitting all three stores. 2 follow ups, and then include the one store that I missed this visit.
Hey everyone,
Reading this thread got me thinking about the Starbucks Experience and all the variables that go into a great store experience for our customers. I like reading your store reviews Melody, and I enjoyed the reviews from “Juan Valdez” of SG. As a partner who also visits a few nearby stores on my days off I always walk in thinking about my entire experience. Did the partners engage me, did they smile, was the case stocked, was the store clean? And of course how were the bathrooms? I’m struck by how different nearby stores are from one another. One that I frequent is always clean, but the service is lacking. Another just the opposite, disappointingly unclean but pleasant service. As partners we often disparrage licensed stores and their employees as inferior, bad. My father however, who is a regular customer, says his favorite experiences are at his local licensed store. So the lesson I’ve learned is that the Starbucks Experience comes to life in amazing ways for our customers only based on the quality of the people who make it happen. Licensed stores put CO stores to shame if they have more passionate people who care. I know I’m preaching to the choir, but the point is a DM doesn’t make a store experience no matter how hard they try to impact it and in a lot of ways neither do Store Managers. It’s about the people in front of the customer every day and whether or not they care enough to give you the experience you deserve.
SBSmooth I agree that the partners at the counter are important in making the customer feel welcome, etc. however I think the DM and Store Manager are important components to the whole community. The DM and Store Manager need to keep on top of what is happening and be there to see how the barista interacts with the customer and also to see how the customer is treated. I actually think it might be of value to have focus groups on the local level at each store with first regulars because they come in more often and know their store. I would think it could be easy thing to organize because the barista should know the regulars. And I so agree there is such a difference from one store to another especially in the same district! What does that say about the DM?