Every Starbucks needs at least one or two long-term partners: The Starbucks on the corner of Meats Avenue and Tustin Avenue (store #5704) in Orange, has Charlene Keller, an Assistant Store Manager. I came to California to try the “Refreshers” in San Diego, and of course to visit my family, and the first store I stopped in, fresh from the airport, was this one. I hadn’t intended to write a store review of it: My agenda included two store reviews, but the store partners were so friendly and genuine that I decided to feature it.
Charlene Keller is a seven-year partner, and loves Starbucks. She is new to this store, and enjoys the cafe-only neighborhood store. She happened to be on the register when I was passing through, on my way to visit my mom. I was tired, and didn’t stay too long the day I arrived into Orange (I flew into Orange County on September 25th). The next morning (September 26, 2010) at about 7:45 a.m. I came back to the store to get some photos and wrote my review. I was glad to see Charlene again. I watched a steady stream of customers strolling through the store, many of whom Charlene greeted by name. Charlene was curious about my blog and she sat down near me for just a moment, and then jumped back up, calling out “Hi Jim!” to a regular. I watched her even say, “Goodbye, See you tomorrow!” This store knows their regulars. I realize there are divergent opinions about using names, but I like names. I heard a barista loudly and clearly call out, “Hillary, here’s your green tea latte” while setting the drink on the customer edge of the bar pick up area.
Sitting here in Orange just feels like home sweet home to me, despite the unbearable California heat. (I hate the weather here). Included below is a photograph of the Meats street sign. When I was little and running around town with my mom, I would tell my mom, “Mom we’re never lost in Orange because all the street signs have oranges on them.” My mom would laugh and agree, and chime in that if you crossed into Santa Ana or Anaheim suddenly there were no oranges on the street signs.
Since I arrived in the morning, I started the day with breakfast. Oatmeal with added dark cherry syrup, and a tall for-here cup of Gold Coast Blend (ready and freshly brewed). The partner getting my coffee pre-warmed my for-here mug. That’s such a nice touch. My oatmeal was exactly right. I asked for brown sugar and the nuts but no fruit, and they got it right. It’s a little thing, but I’ve seen numerous partners throw all fixings into the bag and not really pay attention to what I was asking for.
While I was there the condiment counter got wiped down, the tables were wiped down, and partners regularly checked the lobby. For those who have read many of my store reviews, you know that I regularly ask a store partner what their favorite coffee is. I asked Charlene and she replied, “Verona”. That’s a great answer. She told me that when she did her coffee tasting to get her black apron she did a blend of Verona and Casi Cielo!
From what I could see, this store was getting it right: I saw partners smiling, making drinks quickly, connecting over names and drinks, and managing to keep the lobby clean all at the same time. (I’m a fan of at least one barista periodically getting out from behind the bar and checking the lobby, sampling, and even maybe saying hi to customers while in the lobby, depending on the circumstances). Bold coffee was ready and freshly brewed in the morning. While I mention Charlene by name in this store review, I think the whole store deserves a shout out. Unfortunately, I didn’t catch the names of other partners on the floor.
*******
This trip to Southern California produced a total of three store reviews:
- Store review: Meats & Tustin Ave., in Orange, California: Store reviewed early morning of 9/26 – Spontaneous visit.
- Store review: San Juan Capistrano – Across from the SJC Mission, with a mention of a store on Ortega Highway. (Store review of #14023 late morning 9/26 – planned visit; and a mention of a spontaneous store visit #5900, late in the day 9/27).
- Store review: Friars and Mission Center Road, San Diego California: Melody tries the test “Refreshers” beverages. (Store reviewed on 9/27 – Planned visit to try the “Refreshers” test beverages.)
If you like reading about store reviews, check out this link here for previous blog posts at StarbucksMelody.com featuring stores:
Hope you enjoyed the three store reviews!
(The first nine people who comment directly in this thread below AND tweet this blog post (Must include also @SbuxMel somewhere in the tweet) will receive a $10.00 Starbucks Gift Card. This is limited to strictly 9 people. If you tweet the blog post but not comment, or vice versa, you’re not eligible for the $10.00 gift card prize. Winners must be in Canada or the United States.)
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It IS another glowing store review…and they certainly seemed to have deserved it! 🙂
The interior of this store looks similar to some of the ones here in AZ…I thought more CA stores would look like AZ stores, but they really are all unique. The CA stores seem more interesting.
Ok Mel, ready for some other store reviews in other states! Any plans to go to the east coast?
The placement of the condiment bar seems a little strange to me…or is it just me? It seems like that could cause some traffic maybe? I can’t tell where it is in relation to the register, but it looks close to the door. Was it busy while you were there?
Also I tweeted this… @wildflower_eyes 🙂
I just say “Hello”. 😀
I like bold art of the wall. Also, it will be a thing by excellent consideration that the table put at the corner is square. I like it.
That’s what its all about! Love it! Thanks for writing this!
@Nob The art on the wall is awesome! You just see this in a very few stores…mostly not in the United States as I imagine.
The store is really neat, typical “little” neighborhood store where the Baristas really care about their daily-coming customers from around. I like it!
Yes, they did get it right. Awesome job! But I see partners interacting with customers like that more often than not. I choose to believe that what you wrote about is the rule, not the exception in our stores.
Thanks Orange County Starbucks! Great job. However, I believe for most of our stores this is the rule, not the exception as I have personally seen often from my travels.
Melody this store sounds wonderful. I can’t even begin to tell you how important it is to have the baristas in the store you frequent the most call you by your name and make you feel part of the community. I think it is quite important. The store I frequent they should know my name and my husband’s name, but only a few call me by my name. I have also noticed that they pick and choose who they consider regulars. What I mean is that they know we are regulars and we can walk in and they know our drinks, but they are more involved with some regulars than others. Not sure why. This store sounds just great!
I love the Shared Planet community cork board – they are much better than the old magnetized versions. My favorite stores that feature these boards have Starbucks pins among the pushpins for use on the board, it makes the whole thing look very cool. 😉
This does sound like a Sbux store as it should be…especially re: the baristas. At my regular store (while names are NOT written on drinks and this is something I have never seen in 20+ yrs HERE), they know all the regulars names and use them.
I agree about the condiment bar placement….. is it right under their bulletin board? which, I would think, could not be reached (the bulletin board)…… as in: to take on your cards Melody! (I scatter them around the stores I visit…. meaning put a few on the bulletin board so they can be taken)
I have seen too many stores left a real mess in the afternoon when sometimes it’s not even busy, at all! crumbs, plates, papers all around, condiment bar a mess. I have, at times, asked someone to either give me a rag (which has been done) or please come out and clear up a bit. It’s inexcusable to me, especially when the store is absolutely NOT busy. (I realize there are other things being done, maybe, behind the bar….but tis is what everyone sees first. should not be left such a mess. and also, too bad those customers were pigs in the first place!)
ps: noticing the steps up. Does that mean this store is not wheelchair-accessible? That would be an issue here. (or is there another entrance or ramp)
People really do make the difference. A beautiful store with a disengaged staff means nothing. Thanks for finding the bright spots.
Eeek! I’m a hurry but a couple of quick replies to several people!
@deniser – Good question – There are two entrances. The entrance with the table right in front doesn’t have stairs so I am sure the store is wheelchair accessible.
And yes the condiment bar does seem oddly placed now that you mention it. It could cause a traffic jam right there is the store gets really busy.
@Nob – I like the mural too! I’ve seen that same mural though. Somewhere if you did to Dec 2009 (I think) I did a review of Pier 55 Starbucks in Seattle and I think it has the same mural.
As to the prizes:
#1 – Hayley –
#2 – Camspi
(I am sorry Nob and Sebastian that I excluded your geographies. :/)
#3 CD
#4 – Mr.Who – You didn’t include the blog link. You got “@SbuxMel” in there but didn’t get the tiny url in it. Go to twitter and follow @CamSpi and then just copy his. 😉
So there are a few more prizes to go.
@TheBaristaGuy – I don’t know that every store gets as right as this store, but we’d a lot better off if more worked like this store. And I should point out, this crew was working their tails off. Retail is run run run type work even from my own experience. Even the door to the store got windexed while I was there.
Re Dark Cherry Syrup, do you know if it’s going to stick around? You got me hooked on adding it to oatmeal and my son and I are now major fans.
@CD – I love the dark cherry syrup too. It’s versatile. I put it in my oatmeal all the time. I seriously doubt though that it will stick around. The stores will soon have to make room for holiday syrups so I bet it will gone in the next few months.
I never realized you could put that syrup in the oatmeal. Does it make the oatmeal too sweet and is there an extra charge for it? Sounds yummy if not too sweet.
I am from Seattle and have thus been addicted to Starbucks since I was in high school (hehe) and always feel at home in the Starbucks’ down here in Cali too!
@purple 1 –
If you like the dried fruit in the oatmeal, you will like the dark cherry syrup in it too – it’s a great treat.
1) cost: they do charge $.40 extra for the syrup (but it may be free with a registered card, I do not know).
2) Sweet: I use two pumps and that is not too sweet. I do not add the brown sugar or any other sweetener other than the syrup. They will put in as many pumps as you like. I would recommend starting with a lower number as they can always add but cannot remove pumps once it’s in there.
@Mel – looks like I’ll be stocking up on a couple of bottles for home. We use the syrup at home for smoothies too (chocolate/cherry)
Forgot to mention that I’m currently living in San Diego. The best Starbucks around is in Coronado, CA! They’re currently undergoing renovations but when they are open they have the BEST baristas.
I am always amazed at stories of partners that know their customers…because I don’t think I’ve ever heard anyone here call a customer by their name (unless ‘hey you in the green shirt, here’s your drink’ counts). It’s good to hear- sounds silly, but that stuff really does make a difference!
I like the seating in that store, too- never seen a store set up like that out here.
Keep up the good work Melody. I love reading your posts!
What a fun review! Seriously makes me want to visit this particular Starbucks. I always love when I walk in and am greeted by a friendly, “Hey Sarah!” It really makes me feel like an important and valued customer! Not all locations are as friendly as others, and my favorites always tend to be the ones that are the most customer-friendly. Especially since oftentimes friendly baristas are the ones who really listen to your order. I always get my coffee without whipped cream–a request that is frequently overlooked.
Great review! As always, a pleasure to read!
@CD @purple1 and everyone else too:
Re: Dark Cherry syrup in the oatmeal – Technically it’s like 40 or 50 cents and it does NOT come off as a syrup perk with a registered card because it is a “premium” syrup. I get charged for it about 70% of the time. It’s delicious, so I just pay for it. 🙂
$10 gift card prize updates (so far)
#1 Hayley
#2 CamSpi
#3 CD
#4 Purple
#5 Katherine
#6 Pencil_to_paper
#7 Ashlee Lyman
That means there are 2 more gift cards to give out to people.
To anyone above: If you believe I need an address for you (an updated address or whatever) please email me at Sbux206@StarbucksMelody.com
Also don’t forget to register your card at http://www.starbucks.com/card – 🙂
Great Review! I don’t know if its the fact that my nearest Starbucks is always so busy, but the barista’s never call out my name. I’ve been there too many times to count and although their disposition is pleasant, they seem to be overwhelmed.
Just woke up and read your store review. Love these entries, but they totally make me wish I could travel more!
Contest update:
$10 gift card prize updates (so far)
#1 Hayley
#2 CamSpi
#3 CD
#4 Purple
#5 Katherine
#6 Pencil_to_paper
#7 Ashlee Lyman
#8 Elly
Only one more lonesome $10 Starbucks gift card to be given away.
I really wonder if corporate SB folks realize what the connection means to the customer when a barista says their name in a way other than Jane your drink. Remind you of Cheers- the show when a regular walked into the bar everyone shouted your name. Certainly not asking for that, but feeling welcomed makes one’s day.
Wanted to also mention, the houghton starbucks girls now ask me if I want my frappuccino (which I am sure I keep spelling wrong), referring to the key lime that wongster and rikiyamada helped me out with.
It’s very neat when the baristas start to get to know who you are 🙂
i love when you post reviews about california 🙂 im a little home sick lately and though from the bay area, some of my childhood was in the orange county sandiego area. Familiarity with customers is important i feel. It gives one a sense of belonging and weather or not we realize it most of us are creatures of community and something as little as personal greetings while we get our coffee makes a positive impact. I could be romanticising this but not by much. Also…the oranges & not getting lost story made me smile. Thank you again for sharing 🙂
@darkkatpouncing – You’re the only one who mentioned the orange sign story – Thank you! I’m glad I gave you a smile.
Contest update:
$10 gift card prize updates (so far)
#1 Hayley
#2 CamSpi
#3 CD
#4 Purple
#5 Katherine
#6 Pencil_to_paper
#7 Ashlee Lyman
#8 Elly
#9 Zana
#10 – Darkkatpouncing
STARBUCKS CARD GIVE AWAY NOW CLOSED
To the 10 people listed above: Please email me if you think I need your address or even if you’re in doubt whether I have saved it – Sbux206@StarbucksMelody.com
It’s always nice when you get to a Starbucks away from home and you still feel at home. I think that is what I love best about the Starbucks experience.
Those baristas sound fabulous! I hope one of them sees this and realizes how much they are appreciated.
I never thought about putting a syrup in the oatmeal! I should try it with either the pumpkin or cinnamon dolce!
I had a blast doing my own black apron training. I called my blend amie- the friendship coffee!! It’s a blend of arabian mocha sanani, italian roast and espresso roast. The name comes from the names of the coffees in the blend! It also works quite nicely with guamemala instead of the arabian mocha 🙂
da! could I not notice the wheelchair symbol in that window???? (apparently not:) I was too preoccupied with the stairs! and other things.
I’m told yes, always a charge for the drk cherry syrup…..’premium SYRUP’ bla bla bla….
and, I very much noticed your cute “orange” street sign BUT, the idea that it’s named “meats” somehow….. negated the cute little orange.
I think it’s very cool you did this give-away and are so generous, by the way!
@deniser – You just made me laugh out loud! Yes, with a name like “Meats” it does negate the cuteness. Like many cities, I assume that the streets in Orange are named after founders. (After all, there was really a Henry Yesler, once a upon time, who gave Seattle what is still kind of a skid row).
There must’ve been a Mr. Meats? Mr. Chapman? Mr. Tustin? Mr. Glassell? But when you get to the street “Katella” in Orange, I’ve heard that the guy who named it had two daughters, Kate and Ella.
I should’ve walked across the street and gotten a pic of the “Tustin Ave.” sign instead!
Haha!
@denise r I thought about the Meats sign too…I know there are some really strange street names out there but that one just struck me as odd. I was going to say something earlier but I just didn’t know what to say!
Wonderful post! Always good to hear when anyone has a great experience.
And now I’m craving oatmeal with cherry syrup…
This store looks wonderful! One of the things I really appreciate about starbucks is that it’s always clean (and non-smoking).
I’m also dying to try the oatmeal you keep on writing about, which we don’t have here in Japan! I hope they still have the dark cherry syrup when I go 😀
Just wanted to mention real quick that I’ve never really noticed how great your photography is. Great work. I’m sorry that I haven’t noticed sooner. I think I really need to get a better camera now.
Melody,
I can’t recall if I’ve mentioned this before, but I just love how you’re doing all these store reviews. It makes such interesting material and gives readers (like myself) a look inside a Starbucks that may be well out of walking distance, so-to-speak.
This still such a good little neighborhood store. Im getting a quick cup of Verona and enjoying a quick visit. I think the reg barista was Rachel this morning. Very polite and friendly. I think I manage to get this store once or twice a year, when visiting family.