Starbucks is testing a new Frappuccino beverage. It’s called the “Pink Lime Frozt” and is available in a limited number of cities. I went to a store in California just to give this a try. I’ve also heard that these are being tested in a small region of Michigan as well, but I don’t know the specifics of where in Michigan. So this is my review of this test drink. Before I go any further, I should remind my readers that Starbucks tests all kinds of things that never launch nationally, and so the fact that there is a small test of this beverage in California and Michigan doesn’t have overwhelming significance. It just means they’re trying a few new things. If you like reading about Starbucks tests, take a look at this category:
I am really curious to hear from others who have tried this beverage. I fear that this review of this new Frappuccino is mostly going to be two thumbs down. Well, this is why we test things.
First off, this is a very sweet drink. This is the number one reason for me to give it a thumbs down. It’s much too sweet for my taste. In addition, this drink separates very fast. I didn’t get a good photo of that, but the consistency of the drink doesn’t hold together quite like a Frappuccino. It’s pink. There’s nothing wrong with pink as a color, but it does oddly look like it should be a child’s beverage, and with the very sweet flavor, I can imagine that this might be a very popular drink for children. While I think this drink could have a small devoted following, I don’t think it will have the kind of wide-spread appeal needed for a national launch.
Lastly, — and mind you I realize this is wholly subjective — I don’t like the name “Frozt.” That’s a name that’s trying too hard. It sounds like it’s trying to be a cool name. At least Starbucks didn’t give in to the trendy pattern of throwing an umlaut on words, as if this makes them appear more exotic. I would have laughed out loud at “Frözt.” The name of the beverage is not a fair reason for me to give this a thumbs down, so let me reiterate that primarily I disliked the drink is because it’s too sweet for me.
A partner I was with suggested that a better variation on the drink was to add a little more spearmint, and substitute in green tea instead of passion tea. I tried that too and thought indeed it was a little better, and a little less overly sweet.
For those curious about the recipe for this drink, I hear that it’s as follows: Limeade base to first line. Passion Tea to second line. Then add in dried spearmint leaves.
Edit on April 30, 2012: I have heard that this same drink goes into another round of testing starting May 1, 2012. Apparently, it will be tested in San Diego and Austin. Let me know if you’ve tried it!