NEWS: MyStarbucksRewards has added a benefit: When you use your registered Starbucks card to pay for your at-home coffee purchase, you earn a star for each coffee item. In other words, whole bean coffee (both core coffees and Reserve coffee), K-Cups, Verismo pods, and packages of Via Ready Brew now all earn an extra star for each coffee item purchased. If a customer bought a chocolate chip cookie, pound of Pike Place Roast, and tall iced tea in one transaction, the customer would earn two stars: One star for the transaction, and one more star for the pound of whole bean coffee. This added benefit is available at company-operated Starbucks locations.
This is a big change! I think it also reflects how nimble MyStarbucksRewards is and how it is ever-changing to meet the needs of its participants. Since coffee is at the core of what Starbucks does, I see this as long overdue.
The official statement on the MyStarbucksRewards change is here.
Also, there’s a sale going on for whole bean coffee.
In Canada only, the sale starts now and goes to the 7th of April:
In the United States, there is a pre-sale offering 25% off of whole bean coffee if the customer has received a special email from MyStarbucksRewards for the pre-sale or has received a coupon from a barista for 25% off whole bean. From April 1st through April 7th, Starbucks whole bean coffee is 25% off in the U.S. and no special coupon on invitation is required.
Time to stock up on coffee!
Just as a reminder, anybody (both partners and customers) can join MyStarbucksRewards. Grab a Starbucks card at the register, load money on it, and then register your Starbucks card to unlock your perks. Be sure to track your own rewards. No barista will ever say to you, “Surprise! You have a reward! Would you like to use it now?” You have to keep track of your own rewards. I find it easiest to track my rewards with the mobile phone app.
Enjoy!
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Melody I find this new reward not surprising but interesting. I wonder if they will now maybe go back to offering stars for each item purchased in one transaction? I sort of think that some customers might get upset that SB is giving out extra stars for the coffee purchase but not for the other items in their transaction.
#wellblogged! Mornin’ Mel! I really loved how you shared insight on the #msr extra star for #athomecoffee in PERFECT, broken-down eloquence for all to understand w/ ease-not only that, you followed w/ a very simple & direct reminder to Sbux partners & customers about how easy it is to register an Sbux card (or Sbux partner card)! #ithoughtiwaslisteningtoagenuinespassionate #storemanager #forthemoment Thank you venti matcha for your daily inspiration, Mel! Have a grande!
Does the bonus stars for at-home coffee also available in Canada? I would buy more coffee from a participating Starbucks store, instead of grocery stores. (Starbucks coffee sold in Canada does not have the Star Code.)
Yay! Now my Via counts! I’ve been on a via kick lately because I don’t want to make a whole pot in the afternoon at the shop, but sometimes I need a little boost. I’m drinking the Italian Roast today! 😉
I am super happy they did this as I cannot buy Komodo Dragon blend anywhere but online or in the Starbucks stores so I will get an extra star now when I buy multiple bags. This is long overdue and I hope they come out with Komodo Dragon K cups too.
@Brian – yes, the stars are earned in Canada too 🙂
Happy they’re doing this!
I agree Melody, this is long overdue, and it is also very welcomed. Thanks for the update.
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@LatteRose I always smile when I see Chococat in your avatar! 🙂
This is good to know. I also noticed that when I bought a package of Starbucks VIA at the grocery store about a week ago, it had a card with a star code in it too. That had never happened before (the package wasn’t marked on the outside as having a code, either, so it was a surprise when I opened it.)
That’s an incentive. What’s about buying coffee beans from the StarbucksStore.com?
Tested this out yesterday. In one transaction I had a café mocha and two bags of whole bean coffee. Result: three stars! I love it!
Was this just a one time promotion? I thought we only got an extra star for “at home” coffee if we entered a star code from the actual package. Did not think we still get extra star for “at home” coffee purchased at a STarbucks store. Thanks.